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9 Native Ad Networks for Small Publishers and Businesses

The last few years have seen a great transition in the entire Adtech industry with ad networks slowly going out of business, and SSPs/DSPs taking the lead. Undoubtedly, Native ads have been the top story in the entire adtech ecosystem! However, even today small publishers find it difficult to monetize their inventory with native ad networks because of the traffic restrictions these networks have. On a broader scale, native ads tend to perform much better in programmatic channels and direct partnership with premium publishers. But there still remains a sweet pie for smaller publishers and today, we are going to discuss 8 popular native ad networks for small publishers. What matters more to a new publisher is the confidence- that they can earn through ads and anything that adds on to a few cents is a great mental boost. Every big publisher, started with a rolling penny which might today, have turned to 10,000s of dollars in monthly revenue. Even if you’re doing a bare minimum of 2000-3000 page views a day, there is a potentiality to earn, and thus our list of native ads for small publishers will help you get started.


7 Popular Native Ad Networks for Small Publishers

Do go through the list to get in idea of these native ad networks that you can try out. Feel free to get in touch with us if you’ve any queries or require suggestion for the same.

1) Mediavenus



It’s been a few years that Mediavenus came into the picture but it comes with the experience of Leadbit group which is one of the prominent CPA networks for EU and Asian publishers. Mediavenus is a native ad network which promotes affiliate offers and runs on a mix of CPM, CPC, and CPA pricing. Its ads are actively shown on more than 100,000 publisher websites and allow both display and pop-under ads. It is one of our recommended native ad networks for small publishers primarily because of its low traffic requirements and quick payouts. Give Mediavenus a try!

  • Minimum Monthly Volume: At least 500 pageviews a day
  • Payment Threshold: $15
  • Payment Cycle: NET 7 days
  • CPM Rates: 50 cents to $2
  • Additional Note: Works best with Asian and EU traffic

 

2) MGID

MGID Native Advertising Marketplace


MGID has an Alexa rank of 1000+ and is in business for over a decade. They have come out of their traffic exchange platform and now supports native advertising. There isn’t any minimum traffic requirement to join as a publisher at MGID. However, their minimum payment threshold is set to $100 which might be a bit on the higher side for new publishers. I made a test run of their native ads and found the CPC to be around 1 cent- 2 cents for Asian traffic (mostly India). If you’ve a good viral or social blog, Mgid can be an additional source of monetization along with AdSense. We suggest you give Mgid a try! This is the native ad network for small publishers with worldwide traffic.


  • Minimum Monthly Volume: At least 2000 pageviews a day
  • Payment Threshold: $100
  • Payment Cycle: NET 30 days
  • CPM Rates: 30 cents to $3
  • Additional Note: Works best with worldwide traffic

3) Adnow

Adnow accepts sites with low traffic volume. They have an Alexa rank of 20,000+ and is one of the fastest growing native ad networks. They accept worldwide traffic, however, their strong geographies are Turkey, Thailand, Spain, Vietnam, and Brazil. So if you have the majority of traffic from these countries, you can go ahead with Adnow. You can expect a widget RPM of USD 1 and above for these countries. Apart from that, Adnow also works well with Indian traffic. However, sometimes the ads might be similar since their advertiser base is not too huge for India at the moment. Here is a detailed review of Adnow.

  • Minimum Monthly Volume: At least 500 pageviews a day
  • Payment Threshold: $20
  • Payment Cycle: NET 30 days
  • CPM Rates: 20 cents to $2
  • Additional Note: Low rates for US traffic and multiple non-payment reports by publishers. Good rates for EU traffic

4) Spoutable

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I found Spoutable while browsing through a website and believe this native ad network to be quite interesting. They analyze user behavior and their ads are triggered by exit intent. Spoutable serves ads through its own and partner networks which include RevContent. Their on-screen ads look decent and they have a NET 45 days payment policy and accepts PayPal payment. If you have good tier 1 traffic, you can earn well with this ad network. Most importantly, their ads are designed to act as an additional layer of monetization for publishers so they will add to your existing ad revenue (Incremental 20% of your total revenue). I liked the design and presentation of their ads. Getting started with them is quite easy. You need to add a javascript code on your site. Revenue is updated after 24-36 hours (the delay is because they have to collect data from their partner sources before finalizing the RPM). Try Spoutable here. (Our recommended native ad network for small/mid/large publishers with good US traffic)

  • Minimum Monthly Volume: At least 2000 pageviews a day
  • Payment Threshold: $100
  • Payment Cycle: NET 45 days
  • CPM Rates: 50 cents to $3
  • Additional Note: Higher CPM rates for Quality US traffic. Incremental revenue with exit intent

5) Content.ad

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Content.ad is another growing ad network which allows publishers to make money via sponsored content recommendations. The Content.ad widget officially supports English, Spanish, French & Turkish for internal content. Using the widget for internal content on sites in languages other than those listed may not work properly. So if you have sites coming from those geographies, you can earn a good chunk of revenue from content.ad. Their pop-up widget on desktop and mobile can increase your overall revenue to a great extent and is highly recommended for EU traffic. Content.ad is the choice for publishers of any size who is looking for high CPM rates with EU traffic

  • Minimum Monthly Volume: At least 500 pageviews a day
  • Payment Threshold: $100
  • Payment Cycle: NET 30 days
  • CPM Rates: 50 cents to $5
  • Additional Note: Works best with EU traffic and CPMs as high as $5 on finance niches

6) Disqus

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Disqus pretty much approves new sites with original content. I ran Disqus for 2 days and was not impressed with the revenue that their native ads were generating. The ads were having 30% viewership on an average and the widget was reporting an RPM of $0.30. So if I have 10,000 page views and 30% of times the ads were visible and the widget RPM is $0.30, then I am making around USD 1 per day. However, it might work well for you, so testing is always recommended.

7) Facebook Audience Network

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You can run native ads on mobile web traffic through Facebook Audience Network. It typically pays higher rates than other ad networks and sometimes it can outdo Adsense if you’ve strong tier 1 traffic. However, I didn’t try their native ads, instead was trying their mobile banner ads which gave me an RPM of $0.30-$2  and above. I recommend you try Audience network to judge your revenue potential. It can be a good alternative source of revenue apart from AdSense. Here is a detailed guide to getting started with Facebook Audience Network for publishers. (Our recommended native ad network for small publishers). Currently, Audience network for Web is open to selected publishers.

8) Ayboll

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Ayboll operates on the CPC basis, helping its publishers earn 50% revenue share. When users click on its ‘recommended links’, these outbound links take them to the content page of paid advertisers with a high potential to transform traffic into leads. I used their network long back after reading a review. However, it didn’t work out on my blog. After serving 80,000 widget impressions, and delivering 400 clicks, I received 15 cents as revenue. Maybe there weren’t any conversions on the traffic, but if you’ve done data learning, 400 clicks should end up in some conversions, isn’t it?

  • Minimum Monthly Volume: NA
  • Payment Threshold: $100
  • Payment Cycle: NET 60 days
  • CPM Rates: 50 cents to $2
  • Additional Note: Very low CPM rates on publisher websites

9) Adgebra


Adbegra offers a variety of solutions for publishers. It is India’s largest regional language native ad platform. Listed below are the benefits of joining Adbegra for publishers and website owners. Adgebra currently reaches up to 250 mm audience and servers 5 Billion monthly impressions per month. They have seemed to have worked with a number of Indian clients including Axis Bank, Cadbury, Aditya Birla, Candere, Citi Bank, Chevrolet, DBS, Flipkart etc to name a few. Adgebra provides unmatched engagement for advertisers through their high impact ad formats which are 100% viewable. It is our recommended native ad network for small publishers and mid-sized publishers who own regional content blogs and websites.

Enjoyed reading the list of 9 Native ad networks for small publishers and businesses? Was it useful? Want to share your reviews? We are just a comment away.

Recommended List for You:

Increase you programmatic display, video, and native ad revenue by booking a consultation with me. This limited time $150 consultation would include suggestions on how you can increase your website revenue. You will be getting two guides-- that can help you setup video ads which pays CPMs of USD 12 and above for tier 1 traffic and USD 5 and above for tier 2 traffic. Also you get a guide to setting up auto-refresh ad units (took me hours getting the code ready but it generates additional revenue. All these information would worth $2000 and above if you're going to learn by doing it yourself, plus there is a significant time cost involved as well. These steps, if implemented will guarantee least additional 50% revenue uplift on your blog or website. Since the slots are limited and I offer a one to one consultation, please book your preferred slot here. Do connect with me on my skype id:ronniedey. Looking forward to our 1-on-1 discussion to help assist in increasing your ad revenue.

9 Total Score
Native Ads for Small Publishers

Make the best use of your inventory by getting started with these native ad networks that offer good CPM rates for new blogs and websites.

User Rating: 3.75 (4 votes)

Works as an ad optimization specialist helping publishers increase their ad revenue in display, video, native, and high impact ad formats. You can contact him on skype (skype id: ronniedey) to increase your ad revenue immediately or hire him for a consultation. If you're an ad network owner, do get in touch for sponsored reviews.

13 Comments
  1. Good research. I’m using sproutable.

  2. What is the best one for Indian traffic, i have a news blog with less traffic in India

  3. Thanks for sharing. I have used Content.ad and MGID last year they both were good, Ayboll is the worst I have ever had, extremely poor support. Now I am using mandatory.io it’s entirely new but impressive in terms of CPM and support also easy to get approved.

  4. I have work for 2 months with adnow but it doesn’t pays per impression. it’s cpc network and such unrecommended ad network. it’s cpc rate is low very low than all of us expect

  5. Thanks a lot for this post! Keep on posting this type of post bro!

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