Adsense is an advertising program launched by Google in 2003. Currently, it is the most popular advertising program in the digital world. Adsense offers an excellent opportunity for webmasters and site owners to monetize their traffic every year. It is estimated that Google pays over $10 billion to its publishers. Adsense provides a high level of security, safety and transparency for both publishers and advertisers. It supports multiple ad formats like text, images, HTML ads, video ads in different sizes. Google charges advertisers per ad click, and publishers get 68% of the click amount. But earnings also depend on the amount of targeted traffic to your website, even if you choose the best niche and ad placements. The advertisements are monitored and managed by Google. Publishers need to create a free AdSense account; then copy and paste the code provided to display the ads. Creating an Adsense account and adding links to every page of a website is simple. Adsense generates revenue on a per-click or per-impression payment model. It is free to become a verified website publisher in the Google AdSense program. Google currently offers several AdSense programs, depending on the type of content on which you will place the ads.