Exchange Bidding vs Waterfall- A Detailed Comparison
Has it not become a trend to explore and experiment and break the conventions there are, to discover and invent? …
DFP
Refresh Google AdSense Ads, Ad Refresh Rate, and Policy
Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed …
How to Create a DFP Video Ad Unit
In this tutorial, we are going to discuss how you can create a video ad unit using DFP. A DFP …
How to Create Ad Units in Bulk in DFP
Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will …
How to Create Video Line Items in DFP
Video Line items are essentially used to traffick video ad units and generate maximum revenue from them. In this tutorial, …
How to Add Video Ad Creatives in DFP
In the last two tutorials, we saw how you can create a video ad unit and a video ad line …
How to Open Adsense Ads in a New Window
A lot of publishers are interested to know if they can open Adsense ads in a new window. While Adsense …
How to Enable Google Ads to Open in a New Window (in DFP)
Publishers often want ads to open in a new window so as to not lose users from their sites. DoubleClick …
List of Mobile in-app Creative Formats in DFP (DoubleClick for Publishers)
Creatives in DFP are the actual advertisements that the end users encounter on a web page or in a mobile …
What is Active View in DFP (DoubleClick for Publishers)
With users alternating between a number of devices throughout the course of a day, ad servers find it a bit …