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DFP

DFP or DoubleClick for Publishers is an ad management tool that helps publishers sell, schedule, deliver and manage their ad inventory. It has now been rebranded as Google Ad Manager, which is a unified platform to manage all ads in one place.

Exchange Bidding vs Waterfall (Compared): Publishers Overview

July 21, 2022September 19, 2018 by Abhishek Dey
ebda

Last updated on July 21st, 2022 at 12:56 pmHas it not become a trend to explore and experiment and break the conventions there are, to discover and invent? That has …

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Categories DFP Tags exchange bidding, header-bidding 2 Comments

Refresh Google AdSense Ads, Ad Refresh Rate, and Policy

July 21, 2022June 24, 2018 by Abhishek Dey
Google AdSense

Last updated on July 21st, 2022 at 12:15 pmOver the years, programmatic media buying has emerged and marketers have adopted buying media with the use of fixed CPMs or CPC …

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Categories DFP, Google ADX Tags adx, dfp 5 Comments

How to Auto-Refresh Ads in GAM (Google Ad Manager)

November 3, 2022June 22, 2018 by Abhishek Dey
dfp-guide

Last updated on November 3rd, 2022 at 05:31 amIf you reading this post, chances are high that you’ve your own ADX account or you’re using a sub-ADX account from any …

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Categories DFP Tags dfp 17 Comments

How to Create a DFP Video Ad Unit

July 20, 2022December 8, 2017 by Abhishek Dey
DFP video ad unit

Last updated on July 20th, 2022 at 12:02 pmIn this tutorial, we are going to discuss how you can create a video ad unit using DFP. A DFP video ad …

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How to Create Ad Units in Bulk in DFP

December 8, 2017 by Abhishek Dey
create bulk ad unit in dfp

Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will see how publishers can create multiple ad units in DFP …

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Categories DFP Tags dfp Leave a comment

How to Create Video Line Items in Google Ad Manager

July 20, 2022December 8, 2017 by Abhishek Dey
create video line items in dfp

Last updated on July 20th, 2022 at 09:31 amVideo Line items are essentially used to traffick video ad units and generate maximum revenue from them. In this tutorial, we will …

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How to Add Video Ad Creatives in Google Ad Manager

July 20, 2022December 8, 2017 by Abhishek Dey
add video creative in DFP

Last updated on July 20th, 2022 at 09:30 amIn the last two tutorials, we saw how you can create a video ad unit and a video ad line item in …

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Categories DFP Tags dfp Leave a comment

How to Open Adsense Ads in a New Window?

July 20, 2022December 6, 2017 by Abhishek Dey
Google AdSense

Last updated on July 20th, 2022 at 09:32 amA lot of publishers are interested to know if they can open Adsense ads in a new window. While Adsense doesn’t allow …

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Categories DFP 1 Comment

How to Enable Google Ads to Open in a New Window (via Ad Manager)

July 20, 2022September 21, 2017 by Abhishek Dey
How to Enable Google Ads to Open in a New Window (in DFP)

Last updated on July 20th, 2022 at 09:23 amPublishers often want ads to open in a new window so as to not lose users from their sites. DoubleClick for Publishers …

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List of Mobile in-app Creative Formats in GAM (Google Ad Manager)

July 20, 2022September 21, 2017 by Abhishek Dey
List of Mobile in-app Creative Formats in DFP (DoubleClick for Publishers)

Last updated on July 20th, 2022 at 09:24 amCreatives in DFP are the actual advertisements that the end users encounter on a web page or in a mobile app. So, …

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About Me

Abhishek Dey

I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]

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