Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. ...

In this tutorial, we are going to discuss how you can create a video ad unit using DFP. A DFP video ad unit can be created after logging into the DFP platform. ...

Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will see how publishers can create multiple ad units ...

Video Line items are essentially used to traffick video ad units and generate maximum revenue from them. In this tutorial, we will learn how publishers can ...

In the last two tutorials, we saw how you can create a video ad unit and a video ad line item in DFP. Now, we are left with the last step of uploading the ...

A lot of publishers are interested to know if they can open Adsense ads in a new window. While Adsense doesn’t allow ads to open in a new window, but there is ...

Publishers often want ads to open in a new window so as to not lose users from their sites. DoubleClick for Publishers (DFP) allows publishers to enable Google ...

Creatives in DFP are the actual advertisements that the end users encounter on a web page or in a mobile app. So, it is very important that publishers know how ...

With users alternating between a number of devices throughout the course of a day, ad servers find it a bit challenging to serve viewable ads across all ...

DoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience provided by the ...

DoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, chiefly due to its powerful targeting ...

Mobile Web Adhesion Banners are like small footer ads running across the bottom of the screen. These ads disappear as the users scroll down and reappear when ...

A text ad is a text on a blog or website that is hyperlinked to a specific page on another website. Text ads have a huge advantage of blending into the content ...

Creating an image ad takes much more effort, time and resources than creating a text link ad. Text ads are very effective as well. However, when it comes to ...

In online marketing, geo-targeting is the practice of determining the geographical location of website visitors and delivering content to them, customized on ...