Exchange Bidding vs Waterfall- A Detailed Comparison
Has it not become a trend to explore and experiment and break the conventions there are, to discover and invent? …
Read moreExchange Bidding vs Waterfall- A Detailed Comparison
DFP
Refresh Google AdSense Ads, Ad Refresh Rate, and Policy
Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed …
Read moreRefresh Google AdSense Ads, Ad Refresh Rate, and Policy
How to Create a DFP Video Ad Unit
In this tutorial, we are going to discuss how you can create a video ad unit using DFP. A DFP …
How to Create Ad Units in Bulk in DFP
Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will …
How to Create Video Line Items in DFP
Video Line items are essentially used to traffick video ad units and generate maximum revenue from them. In this tutorial, …
How to Add Video Ad Creatives in DFP
In the last two tutorials, we saw how you can create a video ad unit and a video ad line …
How to Open Adsense Ads in a New Window
A lot of publishers are interested to know if they can open Adsense ads in a new window. While Adsense …
How to Enable Google Ads to Open in a New Window (in DFP)
Publishers often want ads to open in a new window so as to not lose users from their sites. DoubleClick …
Read moreHow to Enable Google Ads to Open in a New Window (in DFP)
List of Mobile in-app Creative Formats in DFP (DoubleClick for Publishers)
Creatives in DFP are the actual advertisements that the end users encounter on a web page or in a mobile …
Read moreList of Mobile in-app Creative Formats in DFP (DoubleClick for Publishers)
What is Active View in DFP (DoubleClick for Publishers)
With users alternating between a number of devices throughout the course of a day, ad servers find it a bit …
Read moreWhat is Active View in DFP (DoubleClick for Publishers)