Exchange Bidding vs Waterfall (Compared): Publishers Overview
Last updated on July 21st, 2022 at 12:56 pmHas it not become a trend to explore and experiment and break the conventions there are, to discover and invent? That has …
DFP
DFP or DoubleClick for Publishers is an ad management tool that helps publishers sell, schedule, deliver and manage their ad inventory. It has now been rebranded as Google Ad Manager, which is a unified platform to manage all ads in one place.
Refresh Google AdSense Ads, Ad Refresh Rate, and Policy
Last updated on July 21st, 2022 at 12:15 pmOver the years, programmatic media buying has emerged and marketers have adopted buying media with the use of fixed CPMs or CPC …
How to Auto-Refresh Ads in GAM (Google Ad Manager)
Last updated on November 3rd, 2022 at 05:31 amIf you reading this post, chances are high that you’ve your own ADX account or you’re using a sub-ADX account from any …
How to Create a DFP Video Ad Unit
Last updated on July 20th, 2022 at 12:02 pmIn this tutorial, we are going to discuss how you can create a video ad unit using DFP. A DFP video ad …
How to Create Ad Units in Bulk in DFP
Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will see how publishers can create multiple ad units in DFP …
How to Create Video Line Items in Google Ad Manager
Last updated on July 20th, 2022 at 09:31 amVideo Line items are essentially used to traffick video ad units and generate maximum revenue from them. In this tutorial, we will …
How to Add Video Ad Creatives in Google Ad Manager
Last updated on July 20th, 2022 at 09:30 amIn the last two tutorials, we saw how you can create a video ad unit and a video ad line item in …
How to Open Adsense Ads in a New Window?
Last updated on July 20th, 2022 at 09:32 amA lot of publishers are interested to know if they can open Adsense ads in a new window. While Adsense doesn’t allow …
How to Enable Google Ads to Open in a New Window (via Ad Manager)
Last updated on July 20th, 2022 at 09:23 amPublishers often want ads to open in a new window so as to not lose users from their sites. DoubleClick for Publishers …
List of Mobile in-app Creative Formats in GAM (Google Ad Manager)
Last updated on July 20th, 2022 at 09:24 amCreatives in DFP are the actual advertisements that the end users encounter on a web page or in a mobile app. So, …