How to Enable Google Ads to Open in a New Window (in DFP)

Publishers often want ads to open in a new window so as to not lose users from their sites. DoubleClick for Publishers (DFP) allows publishers to enable Google ads to open in a new window.  DFP is the most-favoured ad serving platform the world over and one of the main reasons is that the server provides widely customizable features and functions. DFP handles the reins to the publishers to customize ad serving according to their needs. Now, new publishers can find the feature-rich interface of DFP a little daunting. We, at Blognife, are here to guide all publishers through the different features. In this article, we are going to discuss how publishers can enable Google ads to open in a new window.   

How to Enable Google Ads to Open in a New Window

Step – 1

First, log in to your DFP account, go to the Inventory tab and then select the ad unit for which you want the ads served to open in a new window.



Step – 2

Scroll down to the Settings section of the Ad unit.


Step – 3

To open an image creative’s landing page in a new window, you must change the target window setting for your ad unit or network.

  • Use _blank to open the click-through URL in a new, unnamed window.
  • Use _top to open the click-through URL in the current window.

You can override your network’s default target window setting when editing an ad unit’s settings. Once you override this setting, the ad unit, and any ad units below in the hierarchy, will not inherit future changes to the target window setting for the network or a parent ad unit.


We hope this article has been comprehensive and will help you in enabling Google ads to open in a new window.

Our optimization strategies have helped publishers increase 30-50% of their ad revenue. You can increase your display, video, native and push monetization ad revenue by booking a consultation with me. This limited time $300 consultation would include suggestions on how you can increase your overall website revenue. You will be getting revenue upliftment guides-- that can help you setup video ads which pays CPMs of USD 10 and above for tier 1 traffic and USD 3 and above for tier 2 traffic. Also enabling auto-refresh ad units, setting up line items to maximize revenue in DFP etc. All these information would worth $3000 and above if you're going to learn by doing it yourself. These steps, if implemented will guarantee least additional 30-50% revenue uplift on your blog or website. Do connect with me on my skype id: ronniedey for a 1-on-1 discussion to help assist in increasing your ad revenue. Or simply fill this form here so that we will get in touch with you and suggest the best ad partners.

Works as an ad optimization specialist helping publishers increase their ad revenue in display, video, native, and high impact ad formats. You can contact him on skype (skype id: ronniedey) to increase your ad revenue immediately or hire him for a consultation. If you're an ad network owner, do get in touch for sponsored reviews.

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