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Ad Optimization

Header Bidding Explained: Guide to Wrappers, Integrations, and Best Practices

May 16, 2022June 11, 2019 by Abhishek Dey
header-bidding

Last updated on May 16th, 2022 at 05:17 pm There are different Header Bidding Platforms in this guide for beginners …

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Introduction to Exchange Bidding: Benefits and EBDA Partner List

June 10, 2019 by Abhishek Dey
exchange bidding

Google’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to …

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10 Price Floor Optimization Tips to Increase your Ad Revenue

April 25, 2022February 7, 2019 by Abhishek Dey
chart

Last updated on April 25th, 2022 at 11:39 amTo understand the sell-side better, you should also be able to understand …

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What is the Best Refresh Rate for Display or Banner Ads?

May 16, 2022January 11, 2019 by Abhishek Dey
background

Last updated on May 16th, 2022 at 05:27 pmMedia buying today has changed completely and is going through a roller …

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8+ Video Ad Optimization Tips and Best Practices for Beginners

March 29, 2022January 10, 2019 by Abhishek Dey
Video ads CPM rates

Last updated on March 29th, 2022 at 03:43 am.  Over the years, we have seen a growing interest among advertisers …

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Exchange Bidding vs RTB: A Detailed Comparison

September 20, 2018 by Abhishek Dey
real-time-bidding-thumb

Until recently, Google dominated the RTB landscape and took major advantages of the premium position that it had. They selected …

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Header Bidding vs RTB: Understanding the Differences

September 8, 2018 by Abhishek Dey
technology-header_bidding_pixabay

Everything remains pale and same, unless a little change is added to make it all better, new, and much more …

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How Refreshing In-view Ads can Increase your Overall Ad Revenue?

March 29, 2022September 3, 2018 by Abhishek Dey
tablet

Last updated on March 29th, 2022 at 01:07 pmIn-view ad units are those which are in view of the visitors …

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Best Price Floor Optimization Partners to Increase your ADX Revenue

April 20, 2022September 3, 2018 by Abhishek Dey
ipad

Last updated on April 20th, 2022 at 04:12 pmThere are a lot of publishers who rely on Google Ad Exchange …

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Header Bidding vs Waterfall- A Publisher Perspective in 2022

April 22, 2022September 1, 2018 by Abhishek Dey
header-biddingII_ss_1900

Last updated on April 22nd, 2022 at 12:03 pmHas it not become a trend to explore, experiment, and break the …

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About Me

Abhishek Dey

I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]

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