Category: Ad Optimization

Until recently, Google dominated the RTB landscape and took major advantages of the premium position that it had. They selected the very best inventory for ...

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Everything remains pale and same, unless a little change is added to make it all better, new, and much more efficient because at the end of the day, is change ...

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Inview ad units are those which are in view of the visitors for some duration of time. Some examples of inview ad units can be sticky sidebar ads, sticky ...

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There are a lot of publishers who rely on Google Ad Exchange as their sole stream of revenue. This is mainly because it has global fill rates and is able to ...

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Has it not become a trend to explore, experiment, and break the conventions, to discover and invent? That has spread to all industries and sectors, and when ...

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Everything remains pale and same, unless a little change is added to make it all better, new and much more efficient because at the end of the day, is change ...

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The established fact is that advertising nourishes the consuming power of people because it is so impactful and can engaging. Not just that, the new ...

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Understanding the value of every ad impression is becoming increasingly crucial to serve the right kind of display and video ads on publisher websites. As the ...

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The future of Adtech depends greatly on optiminizing ROI for advertisers and help publishers  monetize their inventory at better rates. It is becoming ...

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A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising space ...

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