Category: Ad Optimization

The established fact is that advertising nourishes the consuming power of people because it is so impactful and can engaging. Not just that, the new ...

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Understanding the value of every ad impression is becoming increasingly crucial to serve the right kind of display and video ads on publisher websites. As the ...

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The future of Adtech depends greatly on optiminizing ROI for advertisers and help publishers  monetize their inventory at better rates. It is becoming ...

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A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising space ...

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