Ad Optimization Archives

Header Bidding Explained: Guide to Wrappers, Integrations, and Best Practices

June 11, 2019 by Abhishek Dey

Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it pick the best …

June 10, 2019 by Abhishek Dey

Google’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to …

February 7, 2019 by Abhishek Dey

In order to understand the sell-side better, you should also be able to understand the buy-side. This will give you …

January 11, 2019 by Abhishek Dey

Media buying today has changed completely and is going through a roller coaster. As more sites are emerging everyday, the …

January 10, 2019 by Abhishek Dey

According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 …

September 20, 2018 by Abhishek Dey

Until recently, Google dominated the RTB landscape and took major advantages of the premium position that it had. They selected …

September 8, 2018 by Abhishek Dey

Everything remains pale and same, unless a little change is added to make it all better, new, and much more …

September 3, 2018 by Abhishek Dey

Inview ad units are those which are in view of the visitors for some duration of time. Some examples of …

September 3, 2018 by Abhishek Dey

There are a lot of publishers who rely on Google Ad Exchange as their sole stream of revenue. This is …

September 1, 2018 by Abhishek Dey

Has it not become a trend to explore, experiment, and break the conventions, to discover and invent? That has spread …