Header Bidding Explained: Guide to Wrappers, Integrations, and Best Practices
Last updated on May 16th, 2022 at 05:17 pm There are different Header Bidding Platforms in this guide for beginners …
Ad Optimization
Introduction to Exchange Bidding: Benefits and EBDA Partner List
Google’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to …
10 Price Floor Optimization Tips to Increase your Ad Revenue
Last updated on April 25th, 2022 at 11:39 amTo understand the sell-side better, you should also be able to understand …
What is the Best Refresh Rate for Display or Banner Ads?
Last updated on May 16th, 2022 at 05:27 pmMedia buying today has changed completely and is going through a roller …
8+ Video Ad Optimization Tips and Best Practices for Beginners
Last updated on March 29th, 2022 at 03:43 am. Over the years, we have seen a growing interest among advertisers …
Exchange Bidding vs RTB: A Detailed Comparison
Until recently, Google dominated the RTB landscape and took major advantages of the premium position that it had. They selected …
Header Bidding vs RTB: Understanding the Differences
Everything remains pale and same, unless a little change is added to make it all better, new, and much more …
How Refreshing In-view Ads can Increase your Overall Ad Revenue?
Last updated on March 29th, 2022 at 01:07 pmIn-view ad units are those which are in view of the visitors …
Best Price Floor Optimization Partners to Increase your ADX Revenue
Last updated on April 20th, 2022 at 04:12 pmThere are a lot of publishers who rely on Google Ad Exchange …
Header Bidding vs Waterfall- A Publisher Perspective in 2022
Last updated on April 22nd, 2022 at 12:03 pmHas it not become a trend to explore, experiment, and break the …