Header Bidding Explained: Guide to Wrappers, Integrations, and Best Practices
Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it pick the best …
Ad Optimization
Introduction to Exchange Bidding: Benefits and EBDA Partner List
Google’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to …
10 Price Floor Optimization Tips to Increase your Ad Revenue
In order to understand the sell-side better, you should also be able to understand the buy-side. This will give you …
What is the Best Refresh Rate for Display or Banner Ads?
Media buying today has changed completely and is going through a roller coaster. As more sites are emerging everyday, the …
8+ Video Ad Optimization Tips and Best Practices for Beginners
According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 …
Exchange Bidding vs RTB: A Detailed Comparison
Until recently, Google dominated the RTB landscape and took major advantages of the premium position that it had. They selected …
Header Bidding vs RTB: Understanding the Differences
Everything remains pale and same, unless a little change is added to make it all better, new, and much more …
How Refreshing Inview Ads Can Increase your Overall Ad Revenue?
Inview ad units are those which are in view of the visitors for some duration of time. Some examples of …
Best Price Floor Optimization Partners to Increase your ADX Revenue
There are a lot of publishers who rely on Google Ad Exchange as their sole stream of revenue. This is …
Header Bidding vs Waterfall- A Publisher Perspective
Has it not become a trend to explore, experiment, and break the conventions, to discover and invent? That has spread …