Category: Ad Optimization

Ad optimization is a process which helps to choose better performing ads for display. Better performing ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio. Optimization will result in higher ROI for better ads. Revision, improving or deactivation of irrelevant or poor ads can also be done. The goal of optimization is to maximize the yield from a pool of ads. The yield metrics can be clicks, conversions, click-through ratios or conversion ratios. This optimization process begins with creative, then shifts to placements and individual publishers, and finally to a campaign-wide level. Optimization can be performed on a pre-flight phase, during a campaign, or after a campaign is over. Optimization should be done at the most granular level so that easy corrections are taken into account before making sweeping campaign management changes. Numerous third-party platforms enable brands and agencies to optimize their media buying known as Optimization Engines. These ensure that an ad is delivered where it should be according to consumers, advertisers, and available websites. There is Buy-side optimization for advertisers and Sell-side optimization for publishers. Ad exchanges help in the process of Ad optimization using the DSP and SSP platforms. 

Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it pick the best ad inventory from around the web for resale. ...

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Google’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to win the impressions. It allows ...

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In order to understand the sell-side better, you should also be able to understand the buy-side. This will give you a more vivid picture of the entire ...

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Media buying today has changed completely and is going through a roller coaster. As more sites are emerging everyday, the quality of a website is becoming more ...

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According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we have ...

Until recently, Google dominated the RTB landscape and took major advantages of the premium position that it had. They selected the very best inventory for ...

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Everything remains pale and same, unless a little change is added to make it all better, new, and much more efficient because at the end of the day, is change ...

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Inview ad units are those which are in view of the visitors for some duration of time. Some examples of inview ad units can be sticky sidebar ads, sticky ...

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There are a lot of publishers who rely on Google Ad Exchange as their sole stream of revenue. This is mainly because it has global fill rates and is able to ...

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Has it not become a trend to explore, experiment, and break the conventions, to discover and invent? That has spread to all industries and sectors, and when ...

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Everything remains pale and same, unless a little change is added to make it all better, new and much more efficient because at the end of the day, is change ...

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The established fact is that advertising nourishes the consuming power of people because it is so impactful and can engaging. Not just that, the new ...

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Understanding the value of every ad impression is becoming increasingly crucial to serve the right kind of display and video ads on publisher websites. As the ...

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The future of Adtech depends greatly on optiminizing ROI for advertisers and help publishers  monetize their inventory at better rates. It is becoming ...

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A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising space ...

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