Ad optimization is the process of creation of ads that are relevant to users who see these ads and perfecting them by data gathered via A/B tests or user testing.
Last updated on April 27th, 2023 at 06:01 pm There are different Header Bidding Platforms in this guide for beginners explaining the details of server-side header bidding and its benefits. …
Last updated on November 17th, 2022 at 06:33 pmGoogle’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to win the …
Last updated on April 27th, 2023 at 06:03 pmTo understand the sell-side better, you should also be able to understand the buy-side. This will give you a more vivid picture …
Last updated on May 16th, 2022 at 05:27 pmMedia buying today has changed completely and is going through a roller coaster. As more sites are emerging every day, the quality …
Last updated on April 27th, 2023 at 06:13 pm. Over the years, we have seen a growing interest among advertisers when it comes to quality video inventory for tier 1 …
Last updated on July 21st, 2022 at 12:54 pmUntil recently, Google dominated the RTB landscape and took major advantages of the premium position that it had. They selected the very …
Last updated on July 21st, 2022 at 12:58 pmEverything remains pale and same, unless a little change is added to make it all better, new, and much more efficient because …
Last updated on July 21st, 2022 at 01:04 pmIn-view ad units are those which are in view of the visitors for some duration of time. Some examples of in-view ad …
Last updated on April 27th, 2023 at 06:17 pmThere are a lot of publishers who rely on Google Ad Exchange as their sole stream of revenue. This is mainly because …
Last updated on January 26th, 2023 at 04:10 pmHas it not become a trend to explore, experiment, and break the conventions, to discover and invent? That has spread to all …