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Ad Optimization

Ad optimization is the process of creation of ads that are relevant to users who see these ads and perfecting them by data gathered via A/B tests or user testing.

Header Bidding Explained: Guide to Wrappers, Integrations, and Best Practices

April 27, 2023June 11, 2019 by Abhishek Dey
header-bidding

Last updated on April 27th, 2023 at 06:01 pm There are different Header Bidding Platforms in this guide for beginners explaining the details of server-side header bidding and its benefits. …

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Categories Ad Optimization, Programmatic Leave a comment

Introduction to Exchange Bidding: Benefits and EBDA Partner List

November 17, 2022June 10, 2019 by Abhishek Dey
exchange bidding

Last updated on November 17th, 2022 at 06:33 pmGoogle’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to win the …

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Categories Ad Optimization, Google ADX 1 Comment

10 Price Floor Optimization Tips to Increase your Ad Revenue

April 27, 2023February 7, 2019 by Abhishek Dey
chart

Last updated on April 27th, 2023 at 06:03 pmTo understand the sell-side better, you should also be able to understand the buy-side. This will give you a more vivid picture …

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Categories Ad Optimization Tags adx 3 Comments

What is the Best Refresh Rate for Display or Banner Ads?

May 16, 2022January 11, 2019 by Abhishek Dey
background

Last updated on May 16th, 2022 at 05:27 pmMedia buying today has changed completely and is going through a roller coaster. As more sites are emerging every day, the quality …

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Categories Ad Optimization 3 Comments

8+ Video Ad Optimization Tips and Best Practices for Beginners

April 27, 2023January 10, 2019 by Abhishek Dey
Video ads CPM rates

Last updated on April 27th, 2023 at 06:13 pm.  Over the years, we have seen a growing interest among advertisers when it comes to quality video inventory for tier 1 …

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Categories Ad Optimization 4 Comments

Exchange Bidding vs RTB: A Detailed Comparison

July 21, 2022September 20, 2018 by Abhishek Dey
real-time-bidding-thumb

Last updated on July 21st, 2022 at 12:54 pmUntil recently, Google dominated the RTB landscape and took major advantages of the premium position that it had. They selected the very …

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Categories Ad Optimization Tags exchange bidding 2 Comments

Header Bidding vs RTB: Understanding the Differences

July 21, 2022September 8, 2018 by Abhishek Dey
technology-header_bidding_pixabay

Last updated on July 21st, 2022 at 12:58 pmEverything remains pale and same, unless a little change is added to make it all better, new, and much more efficient because …

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Categories Ad Optimization Tags header-bidding Leave a comment

How Refreshing In-view Ads can Increase your Overall Ad Revenue?

July 21, 2022September 3, 2018 by Abhishek Dey
tablet

Last updated on July 21st, 2022 at 01:04 pmIn-view ad units are those which are in view of the visitors for some duration of time. Some examples of in-view ad …

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Categories Ad Optimization Leave a comment

Best Price Floor Optimization Partners to Increase your ADX Revenue

April 27, 2023September 3, 2018 by Abhishek Dey
ipad

Last updated on April 27th, 2023 at 06:17 pmThere are a lot of publishers who rely on Google Ad Exchange as their sole stream of revenue. This is mainly because …

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Categories Ad Optimization 2 Comments

Header Bidding vs Waterfall- A Publisher Perspective in 2023

January 26, 2023September 1, 2018 by Abhishek Dey
header-biddingII_ss_1900

Last updated on January 26th, 2023 at 04:10 pmHas it not become a trend to explore, experiment, and break the conventions, to discover and invent? That has spread to all …

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Categories Ad Optimization Tags header-bidding 1 Comment
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About Me

Abhishek Dey

I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]

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