Category: Ad Networks

An ad network is a platform designed to serve as a mediator between online publishers and advertisers. Ad networks generally collect unsold or remnant ad inventory from different publishers and supply this pool of impressions to advertisers at a lower rate than the direct sales by the publisher.  Ad networks take a more strategic approach and lean towards offering their advertisers more exclusive deals at premium prices. Many mobile ad networks support a broad spectrum of formats, starting from banners to native ads. There are others who focus on specific formats, such as video. Some ad networks also provide a platform for advertisers to sign-in and manage their campaigns. A managed service also exists where account managers administer a consultative approach. They also ensure that the campaign runs at optimal levels. Ad networks have become indispensable monetization element of the online advertising ecosystem. They act as a commercial and technical intermediary between advertisers and publishers. On the technical level, integrations are often provided for the supply-side to offer their inventory. The demand-side is offered to activate and monitor campaigns. Ad networks facilitate payments and transactions. Without ad network solutions to pull demand, publishers would have to negotiate deals with each advertiser.

With several ad networks in the market vying for the attention of digital publishers, it’s natural for you to wonder - which ad network will efficiently cater ...

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Adsterra, a leading global advertising network, has announced the launch of a brand new, highly customizable ad format - Social Bar. Social Bar is a new ...

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In 2020 the need of the hour for publishers is more than just a simple solution that offers greater revenue - what publishers need are partners who can stand ...

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I’ve written extensive content on which ad network is the best and over the years I have experimented with several platforms myself. I’ve finally narrowed ...

Vertical networks are specialized ad networks which work with publishers catering a specific niche. It is non-generalized, having low global reach but high ...

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A niche website is a site that focuses on a particular subject matter or narrow group of people in a large market. It offers helpful & quality content ...

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Introduction to VR ad network Virtual reality is changing the way companies advertise, connect with customers,tell their stories resulting in creative and ...

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It is becoming very challenging for cryptocurrency startups to promote their products or services. Trusted platforms like Google, Facebook, Linkedin, Twitter ...

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Though ads are mostly considered to be annoying but marketers admit that having a bit of sound can be better to engage readers in one ad among other banners. ...

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PPC advertising continues to be one of the most sought after online advertising medium for advertisers and marketers who are looking for a better ROI on their ...

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Native advertising is fast becoming the go-to advertising technology for many as it is bridging the gap between brand publishers and advertisers with its ...

The General Data Protection Regulation (GDPR) is a set of legal framework that sets regulatory guidelines on how to process personal data of people residing ...

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Launched not long back, in 2014, Earnify is known to be the best self serve native advertising platform available in the market that brings high-quality ...

Native advertising is simply sponsored content placed on carefully chosen platforms in a manner that it seamlessly becomes a part of the site’s content ...

Arbitrage continues to be the lifeline of a number of online and offline business. If you take a closer look at arbitrage-- it exists everywhere be it in ...

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