Digitization and smartphones have taken over the world and the optimum combination of the two is the best way to reach an unprecedented number of people. ...

In the past few years, advertising has been expanding with no set limits. The advent of technology and its growth has fully assisted the same to claw its reach ...

About Amazon: Internet has become the answer to everything, and while initially, people did rely on newspapers and radios and the word of mouth to spread the ...

What are Twitter Ads: Who does not like the little blue bird, containing the words to a given limit and sharing opinions at all times? But the same has not ...

Facebook has been a relied platform for a really long time and not just for communication and getting to know people, but also to spread information about ...

Over the years marketers have moved from traditional advertising to digital advertising. We have seen a gradual shift of media buying from contextual to ...

One way of not having the viewers say yawn, lose interest and shut down your ad, is making use of video ads, because it is known that nothing is more boring ...

Native content language is on the rise as Google plans to expand its search dominance and increase its user base. The company has come up with Ad serving for ...

In the digital ad buying space, there is a demand side and a supply side. Each side is made up of different components that facilitate the whole buying ...

The demand for video ads in on the rise. In US, there has been a significant rise in ad spent on video advertising as brands find it more effective in sharing ...

The ad tech industry is one of the most exciting industries to be a part of chiefly because of its dynamic nature. The industry is almost always going through ...

This is the digital age we are living in right now, with digitalization taking place throughout the world. Nowadays, there is almost nothing which cannot be ...

Native advertising is fast becoming the go-to advertising technology for many as it is bridging the gap between brand publishers and advertisers with its ...

Over the years, we have seen a growing competition among the advertisers when it comes to quality video inventory for tier 1 traffic. The video ad industry is ...

Digital advertising has been on a hike mainly because of the brilliant results that it caters and also for it is the most preferred method for putting forward ...