Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it pick the best ad inventory from around the web for resale. ...

Google’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to win the impressions. It allows ...

To better optimize inventories an intermediary adtech platform came into existence. SSP (Supply Side Platform) is an advanced technology platform that serves ...

The journeys of online bus9inesses have soon resulted in a concept called social commerce. With business owners vigilant to get their products and services ...

The Importance of Creating Product Videos for Marketing The place where customers can be lured by social media marketing and the best way to engage your ...

DoubleClick for Publishers (DFP) is an ad management tool by Google in which the publishers are allowed to set the priorities based on the advertising ...

Importance of Video Making in Digital Marketing Video Marketing has become the major trend in the field of marketing as it has got the eye for a lot of ...

Vertical networks are specialized ad networks which work with publishers catering a specific niche. It is non-generalized, having low global reach but high ...

A niche website is a site that focuses on a particular subject matter or narrow group of people in a large market. It offers helpful & quality content ...

Introduction to VR ad network Virtual reality is changing the way companies advertise, connect with customers,tell their stories resulting in creative and ...

It is becoming very challenging for cryptocurrency startups to promote their products or services. Trusted platforms like Google, Facebook, Linkedin, Twitter ...

What is Artificial Intelligence? Artificial Intelligence or AI is a branch of science that deals with making computer systems work autonomously, ...

Introduction to audio ad network Though ads are mostly considered to be annoying but marketers admit that having a bit of sound can be better to engage ...

Industry Landscape: PPC Advertising PPC advertising continues to be one of the most sought after online advertising medium for advertisers and marketers ...

Introduction to Acceptable Ad Exchange 300 Million people globally use some sort of ad blocking and up to 30% of visitors are using Ad Blocking ...