Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it pick the best ad inventory from around the web for resale. ...READ MORE +
Google’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to win the impressions. It allows ...READ MORE +
To better optimize inventories an intermediary adtech platform came into existence. SSP (Supply Side Platform) is an advanced technology platform that serves ...READ MORE +
DoubleClick for Publishers (DFP) is an ad management tool by Google in which the publishers are allowed to set the priorities based on the advertising ...
Importance of Video Making in Digital Marketing Video Marketing has become the major trend in the field of marketing as it has got the eye for a lot of ...READ MORE +
It is becoming very challenging for cryptocurrency startups to promote their products or services. Trusted platforms like Google, Facebook, Linkedin, Twitter ...READ MORE +
Industry Landscape: PPC Advertising PPC advertising continues to be one of the most sought after online advertising medium for advertisers and marketers ...READ MORE +
Introduction to Acceptable Ad Exchange 300 Million people globally use some sort of ad blocking and up to 30% of visitors are using Ad Blocking ...READ MORE +