Over the years marketers have moved from traditional advertising to digital advertising. We have seen a gradual shift of media buying from contextual to ...

With the increase in technology, there have been quite some developments in every sector. It has exceptionally affected the advertising industry and the same ...

One way of not having the viewers say yawn, lose interest and shut down your ad, is making use of video ads, because it is known that nothing is more boring ...

The established fact is that advertising nourishes the consuming power of people because it is so impactful and can engaging. Not just that, the new ...

Understanding the value of every ad impression is becoming increasingly crucial to serve the right kind of display and video ads on publisher websites. As the ...

The future of Adtech depends greatly on optiminizing ROI for advertisers and help publishers  monetize their inventory at better rates. It is becoming ...

Native content language is on the rise as Google plans to expand its search dominance and increase its user base. The company has come up with Ad serving for ...

In the digital ad buying space, there is a demand side and a supply side. Each side is made up of different components that facilitate the whole buying ...

The demand for video ads in on the rise. In US, there has been a significant rise in ad spent on video advertising as brands find it more effective in sharing ...

A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising space ...

A known business model, Traffic Arbitrage is where one can buy traffic at a relatively cheap rate and make money by displaying ads at high CTR zones and making ...

Understanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it seems that ...

Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. ...

The ad tech industry is one of the most exciting industries to be a part of chiefly because of its dynamic nature. The industry is almost always going through ...

If you reading this post, chances are high that you've your own ADX account or you're using a sub-ADX account from any Google Certified Partner. Before we ...