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DoubleClick for Publishers (DFP) is an ad management tool by Google in which the publishers are allowed to set the priorities based on the advertising ...

Importance of Video Making in Digital Marketing Video Marketing has become the major trend in the field of marketing as it has got the eye for a lot of ...

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Vertical networks are specialized ad networks which work with publishers catering a specific niche. It is non-generalized, having low global reach but high ...

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A niche website is a site that focuses on a particular subject matter or narrow group of people in a large market. It offers helpful & quality content ...

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Introduction to VR ad network Virtual reality is changing the way companies advertise, connect with customers,tell their stories resulting in creative and ...

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It is becoming very challenging for cryptocurrency startups to promote their products or services. Trusted platforms like Google, Facebook, Linkedin, Twitter ...

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What is Artificial Intelligence? Artificial Intelligence or AI is a branch of science that deals with making computer systems work autonomously, ...

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Though ads are mostly considered to be annoying but marketers admit that having a bit of sound can be better to engage readers in one ad among other banners. ...

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PPC advertising continues to be one of the most sought after online advertising medium for advertisers and marketers who are looking for a better ROI on their ...

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Introduction to Acceptable Ad Exchange 300 Million people globally use some sort of ad blocking and up to 30% of visitors are using Ad Blocking ...

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Native advertising is fast becoming the go-to advertising technology for many as it is bridging the gap between brand publishers and advertisers with its ...

The General Data Protection Regulation (GDPR) is a set of legal framework that sets regulatory guidelines on how to process personal data of people residing ...

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There are more than 440 million blogs in the world, and the number keeps on increasing as I am typing. Not to mention the ever-growing number of videos, ...

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Launched not long back, in 2014, Earnify is known to be the best self serve native advertising platform available in the market that brings high-quality ...

Native advertising is simply sponsored content placed on carefully chosen platforms in a manner that it seamlessly becomes a part of the site’s content ...