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Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. ...

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The ad tech industry is one of the most exciting industries to be a part of chiefly because of its dynamic nature. The industry is almost always going through ...

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If you reading this post, chances are high that you've your own ADX account or you're using a sub-ADX account from any Google Certified Partner. Before we ...

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Introduction: Podcast are digital audio files available on the internet which can be downloaded to any device like a computer or a cellphone. Podcasts are ...

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“Spotify” is a Swedish entertainment company founded by Daniel Ek and Martin Lorentzon. It specializes in Comparison of on-demand streaming music service ...

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To those who are slowly graduating from AdSense to Ad Exchange, and further looking for options to increase their Ad Exchange and programmatic revenue, this ...

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About Instagram is a social media platform used extensively for photo and video sharing, owned by Facebook, Inc. It was created by Kevin Systrom and Mike ...

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Introduction to Programmatic Ad Buying and Selling: Over the years, we have seen a swift transition from direct ads to contextual ads, retargeting, and now ...

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This is the digital age we are living in right now, with digitalization taking place throughout the world. Nowadays, there is almost nothing which cannot be ...

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Introduction WordPress is a free, open source content management system, which can operate only when it has been installed on the web server being used. A ...

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No one now has not heard of Snapchat and everyone at some point, has been subjected to the innumerable filters. While, Snapchat has become and is increasing as ...

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What are Trading Desks? Trading desks are basically where all kinds of transactions for buying and selling securities occur, and serves as an audience buying ...

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Social media is a platform where the content you put up is out there for the entire world to view and judge it. Social media either help one make it or break ...

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Google Ad Exchange is arguably the biggest Ad exchange which is synced with 100s of other exchanges, DSPs and programmatic environments that lets publishers ...

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Native advertising is fast becoming the go-to advertising technology for many as it is bridging the gap between brand publishers and advertisers with its ...

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