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Media planning is generally done by a media agency, to whom it is best known where an ad would receive better viewership, money spent in promoting the product ...

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What is Viewability- Viewability is nothing but a metric in digital advertising that addresses an ad’s opportunity to be seen by real humans i.e. it tracks ad ...

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LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Over the years LinkedIn has proven itself to be an ...

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Over the years, we have seen a growing competition among the advertisers when it comes to quality video inventory for tier 1 traffic. The video ad industry is ...

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Digital advertising has been on a hike mainly because of the brilliant results that it caters and also for it is the most preferred method for putting forward ...

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The last few years have seen a great transition in the entire Adtech industry with ad networks slowly going out of business, and SSPs/DSPs taking the lead. ...

Traffic arbitrage is a business model where you buy traffic at a lower cost and make money out of it. The difference in revenue is the profit. Ask.com has been ...

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We live in the world of the Internet and it is getting monetized differently each day, as more businesses have created their online presence recently, the ...

The ad tech industry is one of the most dynamic ones out there and it keeps on evolving. Technology has revolutionized the way online advertising is bought and ...

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With the increase in technology, everything seems to have become easier. The same happened to online marketing with the advent of different kinds of ...

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Ezoic is one of the first automated ad testing platforms for content publishers. This technology-based Google Certified Publishing Partner assists publishers ...

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Adsterra is one of the top pop-under networks that has grown significantly in terms of popularity and scale. The network mainly runs campaigns from affiliates ...

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About Criteo: Criteo is one of the biggest ad tech companies that specifically focuses on retargeting and helping advertisers increase their sales and ...

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There are a lot of mobile ad networks in the market but very few are as big as Admob. It helps publishers and app developers monetize their inventory at ...

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Propeller Ads has undoubtedly become one of the best AdSense alternatives for a lot of publishers who are turned down by AdSense. The network offers excellent ...

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