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While I was going through some data on ad buying, I found that finance is one of the top categories when it comes to ad buying. However, there aren’t a lot of ...

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Finance, investing, insurance and allied topics forms the premium segment of internet traffic when it comes to advertising or monetizing. Generally, this ...

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Earning money in present times in not so tough nowadays. In the age of digitalization, you can earn a lot through the internet- from the web or online. If you ...

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The future of Adtech depends greatly on optimizing ROI for advertisers and help publishers monetize their inventory at better rates. It is becoming important ...

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What is Traffic Arbitrage: Web traffic arbitrage is a business model where you buy traffic at a lower cost, make those visitors land to your website and make ...

Health and wellness continues to be one of the premium segments with a good advertiser demand globally. This niche continues to be on the top for affiliate ...

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In order to understand the sell-side better, you should also be able to understand the buy-side. This will give you a more vivid picture of the entire ...

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Push Notification Landscape The usage of smartphones have become more of a necessity now and that given, it has become easier and substantial to make use of ...

The video advertising landscape in UK is in a decent shape despite brand-safety concerns, user experience issues and measurement gripes. Mobile phones account ...

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A very large number of companies have been investing heavily on video advertising because not only does it increase engagement but also helps capture the ...

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Choosing the right ad platform can be extremely crucial for your blog or website. As the ad tech ecosystem continues to grow, there isn't anyone ad network ...

A supply–side platform or sell–side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising space ...

What is Viewability- Viewability is nothing but a metric in digital advertising that addresses an ad’s opportunity to be seen by real humans i.e. it ...

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Media buying today has changed completely and is going through a roller coaster. As more sites are emerging everyday, the quality of a website is becoming more ...

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According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we ...