The future of Adtech depends greatly on optimizing ROI for advertisers and help publishers monetize their inventory at better rates. It is becoming important ...

What is Traffic Arbitrage: Web traffic arbitrage is a business model where you buy traffic at a lower cost, make those visitors land to your website and make ...

Health and wellness continues to be one of the premium segments with a good advertiser demand globally. This niche continues to be on the top for affiliate ...

In order to understand the sell-side better, you should also be able to understand the buy-side. This will give you a more vivid picture of the entire ...

Push Notification Landscape The usage of smartphones have become more of a necessity now and that given, it has become easier and substantial to make use of ...

Video Advertising Landscape in UK The video advertising landscape in UK is in a decent shape despite brand-safety concerns, user experience issues and ...

Video Advertising Landscape in Japan A very large number of companies have been investing heavily on video advertising because not only does it increase ...

Choosing the right ad platform can be extremely crucial for your blog or website. As the ad tech ecosystem continues to grow, there isn't anyone ad network ...

A supply–side platform or sell–side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising space ...

What is Viewability- Viewability is nothing but a metric in digital advertising that addresses an ad’s opportunity to be seen by real humans i.e. it tracks ad ...

Media buying today has changed completely and is going through a roller coaster. As more sites are emerging everyday, the quality of a website is becoming more ...

According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we have ...

According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we have ...

Push Notifications is a comparatively new method of monetizing websites and appear as small pop ups on the user’s screen, irrespective of whether the device ...

iZooto helps publishers with audience building and driving user engagement using web push notifications. Over 15,000 marketers use iZooto to push over 10B ...