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The future of Adtech depends greatly on optiminizing ROI for advertisers and help publishers  monetize their inventory at better rates. It is becoming ...

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Native content language is on the rise as Google plans to expand its search dominance and increase its user base. The company has come up with Ad serving for ...

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In the digital ad buying space, there is a demand side and a supply side. Each side is made up of different components that facilitate the whole buying ...

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The demand for video ads in on the rise. In US, there has been a significant rise in ad spent on video advertising as brands find it more effective in sharing ...

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A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising space ...

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A known business model, Traffic Arbitrage is where one can buy traffic at a relatively cheap rate and make money by displaying ads at high CTR zones and making ...

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Understanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it seems that ...

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Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. ...

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The ad tech industry is one of the most exciting industries to be a part of chiefly because of its dynamic nature. The industry is almost always going through ...

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If you reading this post, chances are high that you've your own ADX account or you're using a sub-ADX account from any Google Certified Partner. Before we ...

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Introduction: Podcast are digital audio files available on the internet which can be downloaded to any device like a computer or a cellphone. Podcasts are ...

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“Spotify” is a Swedish entertainment company founded by Daniel Ek and Martin Lorentzon. It specializes in Comparison of on-demand streaming music service ...

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To those who are slowly graduating from AdSense to Ad Exchange, and further looking for options to increase their Ad Exchange and programmatic revenue, this ...

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About Instagram is a social media platform used extensively for photo and video sharing, owned by Facebook, Inc. It was created by Kevin Systrom and Mike ...

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Introduction to Programmatic Ad Buying and Selling: Over the years, we have seen a swift transition from direct ads to contextual ads, retargeting, and now ...

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