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Programmatic

Programmatic ad purchasing is using the software to buy digital advertising. It is efficient, targeted, and scalable and helps drive impressions at scale, resulting in better ROI.

Header Bidding Explained: Guide to Wrappers, Integrations, and Best Practices

November 17, 2022June 11, 2019 by Abhishek Dey
header-bidding

Last updated on November 17th, 2022 at 06:09 pm There are different Header Bidding Platforms in this guide for beginners explaining the details of server-side header bidding and its benefits. …

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Categories Ad Optimization, Programmatic Leave a comment

First Price vs Second Price Auction

July 21, 2022June 25, 2018 by Abhishek Dey
Property-Auction-Results_700_600_4SX0E

Last updated on July 21st, 2022 at 12:15 pmUnderstanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it …

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Categories Programmatic Tags dfp 1 Comment

Price Floor Optimization: How it can Increase your Programmatic Ad Revenue

July 21, 2022June 11, 2018 by Abhishek Dey
Price-Floor-Optimization

Last updated on July 21st, 2022 at 12:20 pmTo those who are slowly graduating from AdSense to Ad Exchange, and further looking for options to increase their Ad Exchange and …

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Categories Programmatic 3 Comments

How to Increase your Programmatic Ad Revenue in 2023

January 26, 2023June 7, 2018 by Abhishek Dey
advertising

Last updated on January 26th, 2023 at 04:21 pmIntroduction to Programmatic Ad Buying and Selling: Over the years, we have seen a swift transition from direct ads to contextual ads, retargeting, …

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Categories Programmatic Tags cpm rates Leave a comment

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About Me

Abhishek Dey

I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]

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