Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it pick the best ad inventory from around the web for resale. ...

Understanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it seems that ...

To those who are slowly graduating from AdSense to Ad Exchange, and further looking for options to increase their Ad Exchange and programmatic revenue, this ...

Introduction to Programmatic Ad Buying and Selling: Over the years, we have seen a swift transition from direct ads to contextual ads, retargeting, and ...