Programmatic ad purchasing is using the software to buy digital advertising. It is efficient, targeted, and scalable and helps drive impressions at scale, resulting in better ROI.
Last updated on April 27th, 2023 at 06:01 pm There are different Header Bidding Platforms in this guide for beginners explaining the details of server-side header bidding and its benefits. …
Last updated on July 21st, 2022 at 12:15 pmUnderstanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it …
Last updated on July 21st, 2022 at 12:20 pmTo those who are slowly graduating from AdSense to Ad Exchange, and further looking for options to increase their Ad Exchange and …
Last updated on January 26th, 2023 at 04:21 pmIntroduction to Programmatic Ad Buying and Selling: Over the years, we have seen a swift transition from direct ads to contextual ads, retargeting, …