DFP First Look CPM Rates 2023
Last updated on January 26th, 2023 at 04:13 pmDFP first look is a feature than allows Ad Exchange buyers to buy impressions on publisher websites ahead of the sponsorship line …
dfp
First Price vs Second Price Auction
Last updated on July 21st, 2022 at 12:15 pmUnderstanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it …
Refresh Google AdSense Ads, Ad Refresh Rate, and Policy
Last updated on July 21st, 2022 at 12:15 pmOver the years, programmatic media buying has emerged and marketers have adopted buying media with the use of fixed CPMs or CPC …
How to Auto-Refresh Ads in GAM (Google Ad Manager)
Last updated on November 3rd, 2022 at 05:31 amIf you reading this post, chances are high that you’ve your own ADX account or you’re using a sub-ADX account from any …
How to Create Ad Units in Bulk in DFP
Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will see how publishers can create multiple ad units in DFP …
How to Add Video Ad Creatives in Google Ad Manager
Last updated on July 20th, 2022 at 09:30 amIn the last two tutorials, we saw how you can create a video ad unit and a video ad line item in …
What is Active View in GAM (Google Ad Manager)
Last updated on July 20th, 2022 at 08:32 amWith users alternating between a number of devices throughout the course of a day, ad servers find it a bit challenging to …
How to Setup Key-values in GAM (Google Ad Manager)
Last updated on July 20th, 2022 at 08:35 amDoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience provided by …
What are Key-values in GAM (Google Ad Manager)
Last updated on April 28th, 2023 at 06:57 pmDoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, chiefly due …
10 Best Alternatives of Google Ad Manager: 2023
Last updated on January 26th, 2023 at 05:03 pmLarge corporations, medium publishers, small businesses, and small-time bloggers – the one thing that all of them have in common is that …