DFP First Look CPM Rates 2021
Last updated on April 26th, 2021 at 03:49 pmDFP first look is a feature than allows Ad Exchange buyers to …
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First Price vs Second Price Auction
Understanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media …
Refresh Google AdSense Ads, Ad Refresh Rate, and Policy
Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed …
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How to Auto-Refresh Ads in DFP (DoubleClick for Publishers)
If you reading this post, chances are high that you’ve your own ADX account or you’re using a sub-ADX account …
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How to Create Ad Units in Bulk in DFP
Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will …
How to Add Video Ad Creatives in DFP
In the last two tutorials, we saw how you can create a video ad unit and a video ad line …
What is Active View in DFP (DoubleClick for Publishers)
With users alternating between a number of devices throughout the course of a day, ad servers find it a bit …
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How to Setup Key-values in DFP (DoubleClick for Publishers)
DoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience …
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What are Key-values in DFP (DoubleClick for Publishers)
DoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, …
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Top 10+ Alternatives of DFP Ad Server
Large corporations, medium publishers, small businesses, small-time bloggers – the one thing that all of them have in common is …