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dfp

DFP First Look CPM Rates 2023

January 26, 2023August 21, 2018 by Abhishek Dey
dfp-first-look-cpm-rate

Last updated on January 26th, 2023 at 04:13 pmDFP first look is a feature than allows Ad Exchange buyers to buy impressions on publisher websites ahead of the sponsorship line …

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Categories CPM Networks Tags cpm rates, dfp Leave a comment

First Price vs Second Price Auction

July 21, 2022June 25, 2018 by Abhishek Dey
Property-Auction-Results_700_600_4SX0E

Last updated on July 21st, 2022 at 12:15 pmUnderstanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it …

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Categories Programmatic Tags dfp 1 Comment

Refresh Google AdSense Ads, Ad Refresh Rate, and Policy

July 21, 2022June 24, 2018 by Abhishek Dey
Google AdSense

Last updated on July 21st, 2022 at 12:15 pmOver the years, programmatic media buying has emerged and marketers have adopted buying media with the use of fixed CPMs or CPC …

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Categories DFP, Google ADX Tags adx, dfp 5 Comments

How to Auto-Refresh Ads in GAM (Google Ad Manager)

November 3, 2022June 22, 2018 by Abhishek Dey
dfp-guide

Last updated on November 3rd, 2022 at 05:31 amIf you reading this post, chances are high that you’ve your own ADX account or you’re using a sub-ADX account from any …

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Categories DFP Tags dfp 17 Comments

How to Create Ad Units in Bulk in DFP

December 8, 2017 by Abhishek Dey
create bulk ad unit in dfp

Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will see how publishers can create multiple ad units in DFP …

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Categories DFP Tags dfp Leave a comment

How to Add Video Ad Creatives in Google Ad Manager

July 20, 2022December 8, 2017 by Abhishek Dey
add video creative in DFP

Last updated on July 20th, 2022 at 09:30 amIn the last two tutorials, we saw how you can create a video ad unit and a video ad line item in …

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Categories DFP Tags dfp Leave a comment

What is Active View in GAM (Google Ad Manager)

July 20, 2022September 20, 2017 by Abhishek Dey
What is Active View in DFP

Last updated on July 20th, 2022 at 08:32 amWith users alternating between a number of devices throughout the course of a day, ad servers find it a bit challenging to …

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Categories DFP Tags dfp, doubleclick Leave a comment

How to Setup Key-values in GAM (Google Ad Manager)

July 20, 2022September 19, 2017 by Abhishek Dey
How to set up Key-Values in DFP

Last updated on July 20th, 2022 at 08:35 amDoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience provided by …

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Categories DFP Tags dfp, doubleclick Leave a comment

What are Key-values in GAM (Google Ad Manager)

April 28, 2023September 19, 2017 by Abhishek Dey
How to set up Key-Values in DFP (1)

Last updated on April 28th, 2023 at 06:57 pmDoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, chiefly due …

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Categories DFP Tags dfp, doubleclick Leave a comment

10 Best Alternatives of Google Ad Manager: 2023

January 26, 2023September 1, 2017 by Abhishek Dey
Top 10 DFP Alternatives

Last updated on January 26th, 2023 at 05:03 pmLarge corporations, medium publishers, small businesses, and small-time bloggers – the one thing that all of them have in common is that …

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Categories DFP Tags dfp Leave a comment
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About Me

Abhishek Dey

I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]

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