DFP first look is a feature than allows Ad Exchange buyers to buy impressions on publisher websites ahead of the sponsorship line items. Since DFP and Google ...

The expanse of advertisements has made its effects far fetching and more impactful. With that, advertising has also increased and so has the number of ad ...

Understanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it seems that ...

Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. ...

If you reading this post, chances are high that you've your own ADX account or you're using a sub-ADX account from any Google Certified Partner. Before we ...

Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will see how publishers can create multiple ad units ...

In the last two tutorials, we saw how you can create a video ad unit and a video ad line item in DFP. Now, we are left with the last step of uploading the ...

With users alternating between a number of devices throughout the course of a day, ad servers find it a bit challenging to serve viewable ads across all ...

DoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience provided by the ...

DoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, chiefly due to its powerful targeting ...

Large corporations, medium publishers, small businesses, small-time bloggers – the one thing that all of them have in common is that they make a considerable ...

DoubleClick for Publishers(DFP) is a third-party ad serving platform that manages and optimizes the ad space of publishers in order to increase sales margin ...

Introduction to DFP DoubleClick for Publishers(DFP) is an advanced advertising software owned by Google. This software can be run as an ad server that not ...

DoubleClick for Publishers(DFP) is a Google-owned third party ad server. This ad serving platform boasts of a number of impressive features and has earned its ...

DoubleClick for Publishers (DFP), formerly called Google Dart, is an ad server that helps publishers serve impressions to their websites. It also provides a ...