Google’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to win the impressions. It allows ...

DoubleClick for Publishers (DFP) is an ad management tool by Google in which the publishers are allowed to set the priorities based on the advertising ...

Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. ...

Google Ad Exchange is arguably the biggest Ad exchange which is synced with 100s of other exchanges, DSPs and programmatic environments that lets publishers ...

Ad tech is an extremely dynamic business that keeps on evolving with new technologies and ad formats jumping into the fray every other day. While ad networks ...

Every year, there are hundreds of ad networks which are rising and many of them don’t have their own advertisers, agency partnerships etc. In the ad tech ...