Google Ad Exchange is a programmatic advertising platform that offers real-time bidding on ad spaces to ad networks, which includes AdSense, agencies and demand-side platforms.
Last updated on November 17th, 2022 at 06:33 pmGoogle’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to win the …
Last updated on April 27th, 2023 at 06:12 pm DoubleClick for Publishers (DFP) is an ad management tool by Google in which the publishers are allowed to set the priorities …
Last updated on July 21st, 2022 at 12:15 pmOver the years, programmatic media buying has emerged and marketers have adopted buying media with the use of fixed CPMs or CPC …
Last updated on July 21st, 2022 at 11:20 amGoogle Ad Exchange is arguably the biggest Ad exchange which is synced with 100s of other exchanges, DSPs and programmatic environments that …
Last updated on January 26th, 2023 at 04:27 pmAd tech is an extremely dynamic business that keeps on evolving with new technologies and ad formats jumping into the fray every …
Last updated on January 26th, 2023 at 04:45 pmEvery year, there are hundreds of ad networks which are rising and many of them don’t have their own advertisers, agency partnerships …