Category: Google ADX

Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. ...

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Google Ad Exchange is arguably the biggest Ad exchange which is synced with 100s of other exchanges, DSPs and programmatic environments that lets publishers ...

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Ad tech is an extremely dynamic business that keeps on evolving with new technologies and ad formats jumping into the fray every other day. While ad networks ...

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Every year, there are hundreds of ad networks which are rising and many of them don’t have their own advertisers, agency partnerships etc. In the ad tech ...

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