Publisher Approval Requirements: 2022

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Last updated on July 20th, 2022 at 09:22 am is one of the largest adtech companies in the world. It is the second largest contextual ad network by revenue, ranking only after AdSense. is considered to be the largest and the best alternative to AdSense, which is an impressive achievement for a relatively new player in the adtech space. can be a great network to supplement ad revenue, and for a lot of publishers, they bring around 50-60% of what AdSense is delivering for them in terms of revenue. It has been developed by the Yahoo! Bing network and works as the trusted advisor to top management across various large publishers. Some of their publisher clients include Forbes, Hearst, Meredith, Yahoo, MSN, Reuters, Kiplinger, The Street, Ziff Davis, NY Daily News and many more. In this article, we are going to discuss the publisher approval requirements of the network. 

Publisher Approval Requirements in does not mention a specific minimum number of page views required to get accepted as a publisher. However, there are certain other restrictions that publishers need to abide by.

Publisher websites need to have excellent quality content that must be primarily in English. The sites also need to have a majority of their traffic coming from tier-1 countries like USA, UK, and Canada. The network also has some constraints concerning the content on publisher websites. Websites with adult content or with any content related to violence, racism, drugs, and other illegal activities fail to get approval.  

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Contextual advertising has grown by leaps and bounds in the last few years as almost everyone wants services customized for them. AdSense is the market leader in this domain and a hard-to-beat company. But publishers often look for AdSense alternatives, chiefly due to Google’s stringent policies. In such cases, is the best solution. Publishers can make money from the network if they focus on the right niche.  We hope this article has been helpful. To know more about, click here

Also Read:  Native Ads CPM Rates 2022

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4 thoughts on “ Publisher Approval Requirements: 2022”

  1. Great post about the advertising giant this is well written and hope it will help many publishers willing or already working with the ad network.

    Great job!


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