What is Active View in GAM (Google Ad Manager)
Last updated on July 20th, 2022 at 08:32 amWith users alternating between a number of devices throughout the course of a day, ad servers find it a bit challenging to …
DFP
DFP or DoubleClick for Publishers is an ad management tool that helps publishers sell, schedule, deliver and manage their ad inventory. It has now been rebranded as Google Ad Manager, which is a unified platform to manage all ads in one place.
How to Setup Key-values in GAM (Google Ad Manager)
Last updated on July 20th, 2022 at 08:35 amDoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience provided by …
What are Key-values in GAM (Google Ad Manager)
Last updated on April 28th, 2023 at 06:57 pmDoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, chiefly due …
How to Create and Serve Mobile Web Sticky Banners via GAM
Last updated on April 29th, 2023 at 06:37 pmMobile Web Adhesion Banners are like small footer ads running across the bottom of the screen. These ads disappear as the users …
How to Serve Text Ads via Google Ad Manager?
Last updated on July 20th, 2022 at 09:26 amA text ad is a text on a blog or website that is hyperlinked to a specific page on another website. Text …
How to Serve Image Banner Ads via Google Ad Manager?
Last updated on November 18th, 2022 at 03:11 pmCreating an image ad takes much more effort, time and resources than creating a text link ad. Text ads are very effective …
How to Geo Target Google Ad Manager Line Items?
Last updated on July 20th, 2022 at 09:12 amIn online marketing, geo-targeting is the practice of determining the geographical location of website visitors and delivering content to them, customized on …
How to Adjust Line Item Delivery in Google Ad Manager
Last updated on July 20th, 2022 at 09:14 amIn DoubleClick for Publishers (DFP), a publisher has to add the names of the advertisers from which it is running multiple ads. …
How to Serve Pop-Under Ads via Google Ad Manager?
Last updated on November 18th, 2022 at 03:15 pmPop-under advertising, in the right niche, can be extremely lucrative for publishers as it can be an additional source of revenue apart …
How to Serve Pop-Under Image Ads via DFP: A Guide
Last updated on July 20th, 2022 at 07:42 amPop-under Image ads are image ads that open in a separate browser window under the main active window of the user. Pop-under …