Category: How to Monetize

PMPs ( Private Marketplaces) are invite-only marketplaces where publishers set aside their premium ad inventory packages and sell them to specific buyers or ...

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There are more than 440 million blogs in the world, and the number keeps on increasing as I am typing. Not to mention the ever-growing number of videos, ...

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While I was going through some data on ad buying, I found that finance is one of the top categories when it comes to ad buying. However, there aren’t a lot of ...

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Finance, investing, insurance and allied topics forms the premium segment of internet traffic when it comes to advertising or monetizing. Generally, this ...

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Health and wellness continues to be one of the premium segments with a good advertiser demand globally. This niche continues to be on the top for affiliate ...

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Video advertising has become an integral part of the marketing strategy of brands. A third of all the time people spend online is dedicated to watching videos. ...

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Automation has made serious inroads into the world of digital advertising. The rise of programmatic advertising is the proof of that. Programmatic advertising ...

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DoubleClick for Publishers (DFP) is the most popular ad server in the world and most publishers rely on its services. The Google-owned third-party ad ...

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Ad tech is a very dynamic industry and the changes in it occur pretty aggressively. There’s always a new technology or a new ad format waiting to jump into the ...

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Programmatic advertising has seen a meteoric rise over the last few years and is projected to drive nearly 84% of all display advertising in the US. ...

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Programmatic advertising has been growing by leaps and bounds since the last few years. This advertising technology has brought the much sought-after ...

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With programmatic ad spend growing at a record speed over the past few years, it is important for publishers to know the nitty-gritty of programmatic ...

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Google AdSense needs no introduction. There is no doubt about the impeccable services provided by AdSense, the largest and most sought-after ad network in the ...

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It can take beginners some time to get the hang of all the jargon that gets thrown around in the ad tech industry on a routine basis. The world of digital ...

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Media.net is one of the largest adtech companies in the world. It is the second largest contextual ad network by revenue, ranking only after AdSense. ...

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