PMPs ( Private Marketplaces) are invite-only marketplaces where publishers set aside their premium ad inventory packages and sell them to specific buyers or ...

There are more than 440 million blogs in the world, and the number keeps on increasing as I am typing. Not to mention the ever-growing number of videos, ...

While I was going through some data on ad buying, I found that finance is one of the top categories when it comes to ad buying. However, there aren’t a lot of ...

Finance, investing, insurance and allied topics form the premium segment of internet traffic when it comes to advertising or monetizing. Generally, this ...

Health and wellness continue to be one of the premium segments with a good advertiser demand globally. This niche continues to be on the top for affiliate ...

Video advertising has become an integral part of the marketing strategy of brands. A third of all the time people spend online is dedicated to watching videos. ...

Automation has made serious inroads into the world of digital advertising. The rise of programmatic advertising is the proof of that. Programmatic advertising ...

DoubleClick for Publishers (DFP) is the most popular ad server in the world and most publishers rely on its services. The Google-owned third-party ad server ...

Ad tech is a very dynamic industry and the changes in it occur pretty aggressively. There’s always a new technology or a new ad format waiting to jump into the ...

Programmatic advertising has seen a meteoric rise over the last few years and is projected to drive nearly 84% of all display advertising in the US. ...

Programmatic advertising has been growing by leaps and bounds since the last few years. This advertising technology has brought the much sought-after ...

With programmatic ad spend growing at a record speed over the past few years, it is important for publishers to know the nitty-gritty of programmatic ...

Google AdSense needs no introduction. There is no doubt about the impeccable services provided by AdSense, the largest and most sought-after ad network in the ...

It can take beginners some time to get the hang of all the jargon that gets thrown around in the ad tech industry on a routine basis. The world of digital ...

Media.net is one of the largest adtech companies in the world. It is the second largest contextual ad network by revenue, ranking only after AdSense. ...