Video advertising has become an integral part of the marketing strategy of brands. A third of all the time people spend online is dedicated to watching videos. ...

Automation has made serious inroads into the world of digital advertising. The rise of programmatic advertising is the proof of that. Programmatic advertising ...

DoubleClick for Publishers (DFP) is the most popular ad server in the world and most publishers rely on its services. The Google-owned third-party ad ...

Ad tech is a very dynamic industry and the changes in it occur pretty aggressively. There’s always a new technology or a new ad format waiting to jump into the ...

Programmatic advertising has seen a meteoric rise over the last few years and is projected to drive nearly 84% of all display advertising in the US. ...

Programmatic advertising has been growing by leaps and bounds since the last few years. This advertising technology has brought the much sought-after ...

With programmatic ad spend growing at a record speed over the past few years, it is important for publishers to know the nitty-gritty of programmatic ...

Google AdSense needs no introduction. There is no doubt about the impeccable services provided by AdSense, the largest and most sought-after ad network in the ...

It can take beginners some time to get the hang of all the jargon that gets thrown around in the ad tech industry on a routine basis. The world of digital ...

Media.net is one of the largest adtech companies in the world. It is the second largest contextual ad network by revenue, ranking only after AdSense. ...

In this day and age when digitization is the norm, online advertisements have been rightfully replacing traditional advertising formats such as billboards, ...

Recent studies have shown that native ads draw up to 60% more traffic compared to traditional digital ad formats. Native advertising has managed to tread the ...