Last updated on January 26th, 2023 at 05:18 pm
Like banner ads, the CPM rates for native ads vary hugely and depend on the niche of the Content, the demographics, and advertiser conversions. Publishers often find it difficult to choose the highest-paying native ad network based on their traffic geos. In today’s post, we will be talking about popular native ad networks and their CPM rates for 2023.
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What Factors Determine the CPM Rates of Native Ads in 2023
There are a lot of factors that come into play while determining the CPM rates of native ads. Listed below are some major factors which account for varying CPC.
- Contextual relevancy: If the native ads are contextually relevant, they end up being of higher CPC
- Site Score: Every site has performance indices based on how they perform in relation to the advertiser’s ROI. This is an important factor in determining the CPC rate of native ads.
- Traffic Quality: The quality of traffic is indeed an important factor that determines the dynamic CPC of a site.
- Advertiser demand: The CPC rate varies and is purely based on the advertiser demand. As the demand increases, rates will also go higher. So, geos that have high advertiser demand would typically perform better than geos with low advertiser demand.
CPM Rates of Top Native Ad Networks
Find here listed the CPM rates of the top native ad networks.
1) Taboola CPM Rates for 2023
Taboola is one of the top-performing native ad networks, which has seen CPC rates anywhere between 2-10 cents (higher for US traffic). For maximum yield, we suggest publishers put one sidebar widget, one after-content widget, and one in-content widget. That would definitely bring the CTR to 2%, and your overall page CPM or RPM will increase. Taboola charges around 40 cents per click from advertisers if you’re targeting a US audience. Thus native ads CPM rates for Taboola are anywhere around 0.30 cents to $5 and depend on the traffic and targeted audience of the website.
2) RevContent CPM Rates for 2023
RevContent, with an 80/20 revenue share, has been the publisher’s first native ad network. Although the minimum traffic required to be approved by RevContent is at least 1 million page views per month, you should be earning a good CPM rate once approved. In fact, for several publishers, the RevContent widget has outperformed AdSense in terms of overall revenue. A publisher with a mix of international traffic can see CPMs close to USD 0.70 to 1.0 and above.
3) Content.ad CPM Rates for 2023
Content.ad is another native ad network with a strong presence across Europe and tier 1 countries. We have seen the CPC rates for Content.ad to be varying from anywhere around 1 cent to 10 cents. We have seen a CPC of 10 cents on one of our partner’s financial blogs. So, many blogs have reported a CPC of 1 cent and similar. The CPM rates for Content.ad varies based on the advertiser demand and the traffic geos. The native ads cpm rates for Content.ad tend to perform well for US and EU traffic with rates as high as $3 and above.
4) Adnow CPM Rates for 2023
Launched in 2014, Adnow became a popular ad network for small-sized publishers who want to make extra bucks from native advertising. Adnow caters to small, medium and big publishers. However, their advertiser base is more aligned toward affiliates. For Indian traffic, we have seen the CPC be anywhere around 1 cent to 2 cents. The CPC for US traffic is around 4-5 cents. For sites with low traffic volume, Adnow is a preferred network to monetize your traffic by displaying native ads.
Adnow is particularly good for websites where AdSense finds it difficult to monetize. Also, you can serve Adnow ads on transition or interstitial pages. So, if you have a website that gets a lot of traffic, you can use Adnow on the site to generate extra revenue.
5) Spoutable CPM Rates for 2023
Spoutable uses exit-intent technology to serve native ads. They offer an additional source of monetization; however, you need to ensure that your user experience doesn’t get hampered. They have an overlay, and top and bottom sticky ad units, which are displayed based on user interactions. We have seen Spoutable perform well for US traffic with CPMs above USD 3. If the majority of your traffic comes from Asian countries, you may consider looking for other ad networks.
6) MGID CPM Rates for 2023
MGID works well for news and viral sites. They have a wider inventory when it comes to ad creatives compared to Adnow. For small publishers who are looking to monetize their Content with native ad widgets, MGID can be a recommended choice. We have seen the CPM rate of MGID vary from around 30 cents to $2. Typical rates for Asian traffic are 1 cent to 2 cents per click.
7) Disqus CPM Rates for 2023
Disqus has integrated native ads into its comment platform. The CPM rates for Disqus depend on viewability. Normally the ads are shown just above the comments and have a viewability of around 30%. I have run Disqus on one of my blogs and have seen the CPM rates to be quite low. However, the good thing about Disqus is that they do accept sites with quite low traffic, and there is no hassle of integration.
8) Outbrain CPM Rates for 2023
Outbrain works with premium publishers, having more than 3 million page views per month. This allows them to pay premium rates which are the highest in the industry. One of our publisher partners, after having used Taboola, RevContent, and Content.ad has settled with Outbrain since it pays higher than any other native ad network compared. Publishers with strong tier 1 geo can expect high CPMs.
9) Facebook Audience Network CPM Rates for 2023
The audience network runs native ads on mobile apps and mobile web. Also, these ads can be found on Facebook instant articles. We have seen the fill rates to be very low for audience networks you’re using on the Mobile web. The CPM rate for an audience network is around $0.50-$1.00 and more for international traffic; however, expect the fill rate to be much lower. We hope that Facebook will improve its audience network’s CPM rates in 2017.
With native ads becoming one of the top choices for the audience, the rates will continue to evolve in 2018 as more publishers and advertisers vouch for them. With ever-increasing mobile traffic in Asia, the ad tech ecosystem is at an interesting juncture. Today, we see the rise of native SSP platforms like Whizzco which help publishers earn revenue with tag optimization. We are looking forward to interesting opportunities. Hopyou’veve enjoyed reading our post on ‘Native Ads CPM rates 20’8′.
VDO.AI (Blognife Recommended)
VDO.AI‘s native units are designed to be non-obtrusive and provide a seamless way for publishers to leverage the power of video. A lot of publishers see more revenue from a single VDO.AI unit compared to multiple banners and traditional native units. VDO.AI is headquartered in Mountain View, CA. WitVDO.AI’s’s native video widget, you can see an increment of almost 50% of your regular earnings on sites that are typically known to perform well with video ads. The setup usually takes less than a day to get started and go live once your site gets approved by the demand partners. Listed below are the benefits of joining VDO.AI.
- See an additional revenue of almost 50% of your regular earnings
- One tag that sources the video demand from Google ADX, Appnexus, Sovrn, and other demand platforms.
- Generate higher CPMs from native video ads
- No player, video content, or ad integration separately. Everything comes bundled in a simple js tag.
Our Recommended Tools for Publishers:
- Best AdSense Alternative- Setupad, Ezoic
- Push Notification Network- iZooto, Unative,
- Best Contextual Ad Network- Media.net (Extra 10% for 3 months)
- Native Ad Network- Mgid
- Popup Ad Network- Exoclick, Propeller Ads
- Best Web Hosting- Bluehost, Hostgator, Stablehost, WPEngine
- Blogging Tools- OptinMonster, Astra, Teachable,
I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]