Content.ad is one of the best native advertising networks. It pays publishers to display good quality promoted content on their websites or blogs. It works in a similar manner to Taboola and Outbrain. Using an advanced optimization algorithm, publishers can make a decent amount of money. In this post, we will discuss Content.ad CPM Rates 2017 with respect to its ad unit types, earning model, and payment and earnings report to help publishers decide if it is the right ad network to monetize your website or blog.
Brief of the Company
Content.ad is an advertising network which provides content marketing services to online advertisers. They have been a part of this sector for around ten years now and are one of the biggest sponsored content networks today. They have a unique understanding of online content marketing with a state-of-the-art platform for experienced publishers. They also provide a managed solution system for those publishers who would require guidance. They employ a performance driven approach which translates to higher revenue and more conversions. The company is a legitimate ad network that pays publishers on time. They have low traffic requirements when compared to other content ad networks available. The website needs to be clean from malware and viruses and must not promote any objectionable content like hacking or gambling.
Ad Unit Types
Around 25 billion recommendations are served by Content.ad monthly. The network has a broad reach and scale and thus, can deliver significant volume. It is a performance based network and the generated revenue depends upon the Click through Rate (CTR) and Cost per Click (CPC). But, the campaign gets optimized based on the CTR performance. Thus, each campaign’s performance depends on the publishers, placements, and country and device targeting. This results in different CTRs.
CPM Rates for 2017
Content.ad calculates the revenue on the basis of eCPM and eCPC advertising. It delivers higher rates for worldwide traffic. The CPM for native ads depends on the traffic and conversions. Content.ad has a CPC of around 3 to 6 cents. The RPM offered is in the range of 5 cents to USD 2. It has proven to be a source of steady earnings to its publishers with a good volume of tier one traffic. The platform works well for all types of niche websites because they have a good advertiser base in that segment. It offers a full 100% fill rate to its publishers.
Content.ad has a minimum payout threshold of USD 50, that is, the publisher needs to have at least that amount in his/her account in order to make a withdrawal. Payment is provided to the publisher on a monthly basis. For example, payment for revenue earned in March gets sent out at the end of April. Accumulated earnings which are more than USD 10 but less than USD 50 get paid out once a year in January. US residents can withdraw their revenue via ACH or Direct Deposit, PayPal, Wire Transfer, cheque, and Hold My Payments. Non-US residents can use all of the above except Direct Deposit or ACH. Instead, they can use eCheque or Global ACH. A fee of USD 15 (for US residents) and USD 20 (for non-US residents) is imposed for Wire Transfer. In order to receive earnings on time, publishers must ensure that the information in the Payment Method section of the account in up-to-date by the 15th of the month.
Data gets displayed in a graphical format at the top of the screen. It can be adjusted to show the data according to the date range, the number of impressions, click, CTR, or spend. Below the graph view, there is a linear data view available which allow the publishers to filter the results by day, campaign, and content. Any of the data points can be sorted by clicking on the column headlines. The data gets updated on an hourly basis.
Native advertising is the newest form of marketing. It has proven its importance in this era where digitization is everywhere. Content.ad has a good chance of consolidating the market share to its benefit. It has the potential of good traffic and works best for users coming in from Europe. It is advisable to use Content.ad along with Google AdSense to increase the revenue earnings. We hope that you’ve found this discussion on Content.ad CPM Rates 2017 with respect to its earning model, ad units, and payment and earnings report useful and will help you to decide whether it will be the right fit ad network to monetize your website or blog.
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