A report from Business Insider suggests that native ads will continue to grow at a tremendous pace and in fact, it will account for 74% of the total US display ad spend. All major ad networks including Google are taking native advertising seriously. Taboola is definitely one of the oldest native ad networks which in fact is going to celebrate its 10 anniversary. In today’s post, we’ll discuss how the native ads ecosystem has changed over the past. We’ll discuss Taboola CPM rates for 2018 and how publishers can further increase their revenue from Taboola. At Blognife, we’ll continue to focus on helping publishers increase their native ad revenue and will be coming with more tips on increasing the revenue from native ads.
How to Increase Taboola Revenue
There are a number of ways to increase your Taboola ad revenue. Listed below are some proven examples that can be used to increase your overall earnings.
1) Use more than 1 ad widget- By using more than one ad widget, you are definitely increasing the ad density and the click-through rate would increase accordingly. This will be reflected in your page RPM. Typically, you can have one sidebar and one after content ad positions. Additionally, you can also have one in-content (in the middle of the content) ad placement which can increase your Taboola revenue by over 30%.
2) Understand the best Performing Platform- We have seen Taboola ads to perform quite well on desktop and miserable on mobile. This is indeed interesting. The results can be different for you but it is a general trend. You can optimize the ad layout on the desktop and maybe use a different ad network for your mobile traffic.
3) Increase the Visibility Rate- The CTR and the CPC automatically increase if your ads are visible for more time. An ad is considered to be viewable or visible if 50% of the ad is seen for at least 2 seconds. We recommend the visibility rate to be more than 50% so that you can see higher revenue. If your ad’s visibility rate is 80%, you can expect your revenue to double itself. For a high visibility, the ads need to be placed at prime locations and also the page speed of your site needs to be much better. These metrics have a high impact on your overall ad revenue.
4) Get More US traffic- Taboola pays high rates for US traffic and you should be focusing on bringing more US traffic on your site if you’re planning to make big money from Taboola. Writing on topics which interest US markets can get you more traffic. Alternatively, you can write about evergreen topics which attract an audience from all sources like quotes, inspirational stories etc.
Taboola CPC Rates
As you can see, the CPC rates of Taboola is much higher on the desktop as compared to mobile devices. Also, the CTR rate of Taboola is higher on the desktop. In case of this report, the page RPM for desktop is almost 9X of that of mobile. With less number of page views, the ad performance is much better on the desktop and the average CPC on desktop tends to around 6 cents.
Also, we get a clear idea of the average CPC value of Taboola ads across various countries. The US rates are very good, as can be seen from the data below. The CPC for Indian traffic is 1.6 cents while that of US traffic is 17 cents. We also noticed that the CPC for EU traffic is quite low with Taboola. However, if you’re having high US traffic, you Taboola CPM rates can be higher than $2.
Taboola CPM Rates for 2018
There has been a gradual decrease in the CPM rates offered by Taboola over the years. This is partly due to the fact Taboola has been actively adding publishers under its network to increase the supply side thereby reducing the demand.
Taboola CPM rates for 2018 is high for desktop traffic. Also, we’ve seen the rates are pretty good especially for US traffic, followed by the UK. However, for rest of the Europe, the rates are normal and they are lowest for Asian traffic including India.
Taboola Video Ads
Recently, Taboola is beta testing video ads which automatically displays the bottom article widget. Publishers are seeing some increase in overall earnings because of the video ads. It will be interesting to see how Taboola capitalizes its video ad inventory and bring more revenue for publishers. As you can see in the image below, around 21,000 impressions were taken with an average RPM of $3. If you’ve higher volume of US traffic, you can expect the rates to be a bit on the higher end and the impression RPMs will be high as well. Also, the fill will be higher! Do check out our Taboola Payments article here.
Here, you can take a look at the revenue of your Taboola widget based on the ad placements. On our blog, we are seeming the maximum revenue from clicks coming through the mid-article widget and the sidebar widget where the ad RPM is $0.33 and $0.14.
Hope this article has been helpful in providing the necessary tips to increase your earnings from Taboola. Also, I hope that the reports which are shared here provide a basic idea of Taboola CPM rates for 2017. Keep visiting Blognife for more interesting posts!
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