Taboola is a native ad network founded in the year 2007 with the objective of showing interesting and engaging content to readers across the world. It was founded by Adam Singolda and till date has raised a funding of USD 157 million. This native ad network has offices in 15 locations and has more than 500 employees globally. By 2017, Taboola was used to provide 1.5 billion article recommendations per day, due to adoption by major news websites. Some of the prominent publishers with whom Taboola has worked with includes- USA Today, Bloomberg, MailOnline, Business Insider etc. In this article, we are going to discuss in detail about Taboola’s payment process, payment proof and more.
Taboola Ad Network Type: Native
Taboola is a native ad network which shows sponsored stories on premium publisher websites globally. Taboola creates the “Around The Web” and “Recommended For You” boxes at the bottom of many web pages. Taboola has also began testing native video ads along with content promotions. New features of Taboola includes social ads on publisher websites and more. The network is said to have a very strong content recommendation engine which increases the click-through-rate on publisher websites and thus the overall ad revenue.
Taboola Year of Operations
Taboola was founded in the year of 2007 and started off as a content recommendation engine. So it been more than 10 years that Taboola is operating and has offices across all major countries in the world include India.
Overall Online Reputation of Taboola
Taboola has been particular about their payments and pays the publishers on time. We haven’t been able to find any information where the network is accused of non-payment and thus the online reputation of Taboola is quite strong. So, if you’re going to signup with Taboola, you’re assured that this network won’t be a fraud unlike other ad networks and you’re good to earn bucks from them.
Taboola CPM Rates
Taboola runs on a CPC model where every publisher is paid on the number of clicks which are generated. The cost per click depends on the user type, user interaction on the advertiser site and website rank. These metrics define the engage rank of Taboola and a dynamic CPC rate of the website. So, typically, popular news websites tend to earn more per click than normal websites. The CPC rates for Taboola varies between 1 cent to more than a dollar. Taboola asks its advertisers to bid at a rate of $0.20 to $0.70 to ensure that the bids are competitive. Since Taboola shares 50 percent of the revenue with the Publishers, you can see CPC rates around 10 cents to 35 cents. We typically recent 1-2 cents for Indian traffic and around 20 cents per click for US traffic. Our overall page RPM or page CPM is around USD 1. If you’ve good US traffic, you can expect the page CPM to be around USD 4-5 with Taboola.
Taboola Minimum Payment
The minimum payment threshold of Taboola is USD 50. The payment cycle is net 45 days. So, your December earnings will be paid to you around February 15. NET 45 is a bit more when compared to the standard payment cycle of NET 21 (for ad networks like AdSense) and NET 30 for other ad networks. However, there are also ad networks which pay NET 60.
Taboola Payment Methods and Publisher Payout
Taboola offers a variety of payment methods to its publishers. However, Taboola uses Payoneer primarily to ensure that there is no deduction of fees and you get the exact amount as displayed on the backstage on your account. The payment method for Taboola on US, EU, and APAC is Payoneer. Taboola also processes payments via check and direct wire transfer.
So, if you’re a first-time publisher, you need to signup with Payoneer and the finance department or the support department of Taboola can help you with the required assistance. If you already have a Payoneer account, you just need to link it with Taboola to get started receiving the payments.
Taboola Dashboard Earnings
Here is a look at Taboola’s dashboard earnings. As you can see, the earnings graph can be filtered by day, page type, country, platform and more. The screenshot is from one of your web property which gets mostly Indian traffic. The click-through rate is around 1.5% and the Ad CPC tends to be around 3 cents with the page RPM hovering around 40 cents. If you’ve good US traffic, you can expect the rates to be at least 6-10 times higher.
Taboola Payment Proof
As a publisher, it is important that you get the payments on time so that you can pay your writers and editors and push the content for higher page views. Here is the payment proof of Taboola for the month of September. We received the payment on 18th of November and the payment got processed on 15th of November. Payoneer will send you a mail once the payment is initiated and once the payment is processed and transferred to the bank account. Feel free to ask me if you’ve any further doubt regarding Taboola payments if you’re a first time user.
Taboola Timely Payments
Taboola has been known to pay timely to its publishers and has no record of payment delays. Since the Payoneer processing takes around 2-3 days, you should expect the payment to hit your bank account by 18th of every month following 45 days from your first payout date.
Every publisher is provided with a dedicated account manager who can be reached if there is any issues with your account. Additionally, all payment queries can either be emailed to [email protected] or the respective accounting department who are working with Taboola. You can get in touch with their New York headquarter at 212.206.7663 if you happen to have any queries or clarifications.
Wrapping Up- Thus we have seen that Taboola is one of the reliable native ad networks that can run alongside your Adsense and supplement your overall ad revenue. Typically, Taboola can bring about one-third of your Adsense revenue and can be an additional boost to your digital ad revenue. If you’re looking to increase your ad revenue, feel free to get in touch with us and we can help you scale your ad revenue and manage your ad stack. If you’re interested to read more on Taboola CPM rates, do check out our Taboola review article here.