Last updated on July 19th, 2022 at 05:20 pm
We live in the world of the Internet and it is getting monetized differently each day, as more businesses have created their online presence recently, online ad industry is not only booming but new innovation is rapid. Brands have recognized the fact that, in order to grow, they need to advertise across different channels and as it seems native advertising is becoming a big piece of pie. In today’s post, we are going to compare the two native advertising giants, namely Taboola and RevContent.
Publishergrowth: The Revenue Acceleration Platform for Publishers
Blognife is elated to announce the launch of Publisher Growth- a community of publishers that helps you actively accelerate your revenue. This platform assists publishers in growing their traffic and revenue. As publishers, you can share and read reviews of ad networks and hosting companies. You can connect with other publishers to build links for growth and monetization hacks and more. This platform will help you stay up to date with the advertising and publisher ecosystem.
Taboola vs Outbrain: The Journey So Far
In July 2007, Taboola was founded, thinking about content consumption patterns, and ways to predict the videos people may like before ever expressing an interest in watching them. It took 3.5 years to innovate around what became the foundation for Taboola’s mathematical predictive engine, Taboola EngageRank™, that later became part of publishers’ workflows given its various optimization capabilities. This algorithmic innovation around video then helped Taboola broaden its solution to recommend articles and slideshows, providing world-leading publishers with a single, ultimate discovery and monetization solution.
It’s the value of bringing audiences and content together. We delight readers, create revenue, drive engagement and breed consumer insight, bringing premium publishers and marketers of all sizes into the world’s most vibrant content marketplace. Outbrain reaches to 557 million audience per month showing more than 200 billion recommendations. More than 80% of the top brands use Outbrain currently.
Minimum Traffic Requirement: Taboola vs Outbrain
You need to have a minimum of 1 million page views per month to join the Taboola network. However, it seems that the guys at Taboola are a bit flexible on this, and I got my blog approved with around 3,00,000 page views a month. It has been more than a year that I signed up with Taboola and the current traffic requirement to accept a site might be a bit high.
Outbrain is more suited for premium publishers. You need to have more than 1 million page views per month to be a partner. Also, a substantial part of your audience should be from US.
Taboola is known to take a 50% revenue share of what the advertiser is bidding for the cost of a click. Outbrain takes a standard and industry competitive revenue share. There is nothing mentioned as to what percentage of the revenue the publisher gets.
Taboola Ads vs RevContent Ads
Both Taboola and Outbrain show ads and recommendations which are of premium quality and not spam. However, Outbrain has a higher edge over Taboola when it comes to showing content recommendations since their ads are purely native and their editorial team has been stringent in approving product based ads. So, outbrain widget offers a much cleaner ad experience that Taboola.
RPM: Taboola vs Outbrain
Taboola is a good alternative for sites which doesn’t have a high AdSense RPM but delivers good amount of traffic. Taboola is a pay-per-click network where you get paid only for clicks. Average Cost per click may vary from 2 cents to 5 cents, but is typically low for Asian traffic. Depending on the traffic quality and location, ad RPM can be $2+
If you place one Taboola widget below the content area and one on the sidebar, you can expect a CTR of3-4%. Also, Taboola offers popup widgets which works good on desktop traffic. You need to get in touch with your account manager for more widget types.
Definitely cost per click on Outbrain platform will be higher than Taboola since the number of premium brands who are using Outbrain are more and majorly Outbrain targets US based publishers.
Revenue Report:Taboola vs Outbrain
Here is the revenue report of Taboola
Taboola is more suited for mid-level publishers while Outbrain is aligned towards brands. Outbrain analyze the content and how likely an user will stay over a site after a click. Advertising on Outbrain can be recommended if you’re looking for some quality audience.
Our Recommended Tools for Publishers:
- Best AdSense Alternative- Setupad, Ezoic
- Push Notification Network- iZooto, Unative,
- Best Contextual Ad Network- Media.net (Extra 10% for 3 months)
- Native Ad Network- Mgid
- Popup Ad Network- Exoclick, Propeller Ads
- Best Web Hosting- Bluehost, Hostgator, Stablehost, WPEngine
- Blogging Tools- OptinMonster, Astra, Teachable,
I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]