Taboola Review- Best Native Ad Network for Publishers in 2021

Last updated on April 26th, 2021 at 04:55 pm

What is Taboola

Taboola recommends editorial and sponsored content across many of the world’s most highly-trafficked sites. It help publishers monetize their content, drive higher engagement and enable brands to surface their content to the right audience at-scale. And above all, Taboola help people discover content they may like yet never knew existed.

Brief History of Taboola

Seven years before Taboola started, we were just a bunch of geeks in the Israeli army, passionate about the unique problems that can be solved with advanced mathematics. In the early days, Adam Singolda, our Founder & CEO, became passionate about the discovery problem as he realized that people don’t really wake up in the morning thinking about new videos or articles they would like to consume that day. Search could never solve that problem: how can someone search for something they don’t even know exists?


In July 2007, Taboola was founded and we began thinking about content consumption patterns, and ways to predict the videos people may like before ever expressing an interest in watching them. It took us 3.5 years to innovate around what became the foundation for Taboola’s mathematical predictive engine, Taboola EngageRank™, that later  became part of publishers’ workflows given its various optimization capabilities. This algorithmic innovation around video then helped Taboola broaden its solution to recommend articles and slideshows, providing world-leading publishers with a single, ultimate discovery and monetization solution.

Taboola Ads

Sponsored Taboola links look like this-


What are Native Ad Networks

Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. The word “native” refers to this coherence of the content with the other media that appears on the platform. Due to its ambiguous delineation from some other forms of marketing, the precise period of inception for native advertising is still debated. This uncertainty is particularly notable in certain instances of embedded marketing, of which modern native advertising can be seen as an evolution.

Also Read:  How to Monetize Websites with Native Video Ads?

Taboola Traffic Requirement

You need to have a minimum of 1 million page views per month to join the Taboola network. However, it seems that the guys at Taboola are a bit flexible on this, and I got my blog approved with around 3,00,000 page views a month. It has been more than a year that I signed up with Taboola and the current traffic requirement to accept a site might be a bit high.

Taboola Backstage

Both publishers and content providers can have access to Taboola’s interface using the backstage. You will get an username/email id and password to login to the backstage if your account gets approved. Taboola’s backstage enables a publisher to view performance reports and earning for the widget.

Taboola backstage

Setting Up Taboola Widget

It takes around 2-3 days to set the taboola widget. Once approved, some account manager will get in touch with you and provide you two javascript codes which you need to insert on your blog. The first code should be placed preferably on the head section of the template while the second code should be placed at a position where you would want the widget to appear. You can control the look and feel of the widget too.

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Taboola CPM Rates

Taboola is a good alternative for sites which doesn’t have a high AdSense RPM but delivers good amount of traffic. Taboola is a pay-per-click network where you get paid only for clicks. Average Cost per click may vary from 2 cents to 5 cents, but is typically low for Asian traffic. Depending on the traffic quality and location, ad RPM can be $2+

Also Read:  What are Full Page Ad Units?

If you place one Taboola widget below the content area and one on the sidebar, you can expect a CTR of 3-4%. Also, Taboola offers popup widgets which works good on desktop traffic. You need to get in touch with your account manager for more widget types. Do check out our detailed article on Taboola Payment Methods here.

taboola graph

Taboola provides detailed stats which you can segment by page type, country and platform. Have a look at the daily stats,. It has a detailed reporting which shows CTR, ad clicks, CPC, revenue and % of ad view.

taboola revenue

Here is an overall summary of the stats, for around 20 days

Taboola summary

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