Last updated on July 25th, 2022 at 05:25 pm
A lot of publishers use 4 AdSense ad units and still compare that their earnings are not as expected, and in fact, it’s on a decreasing trend. We have seen a decreasing trend in RPM for most of the publishers whose mobile traffic has increased over time.
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Does Increasing the Number of Ad units Result in Higher AdSense Revenue
Here is an insight into where an increase in the number of ad units will result in higher AdSense revenue:
When to Test More Ad Units
If your account is AdX approved, you can run 5 Adsense ad units on your desktop traffic. However, testing more ad units may not necessarily increase your advertising revenue if the placements are not optimized.
When 4 to 5 Ad Units Perform Well
For blogs that have long and highly engaging niche content, increasing the number of ad units doesn’t really dilute the CPC because the
- Ads are highly targeted
- Overall conversions are good because the ads are contextually placed and blend in well with the content
If 4 to 5 Ad Units Doesn’t Perform Well
If you have a blog with less content and more viral-based content, what is more, crucial than increasing the number of ad units to 4/5 is to optimize the ad placements. Here is a complete guide to AdSense ad placement optimization which you can have a look at.
Recommended List for You:
- Native Ad Networks- Spoutable, Revcontent,
- CPC Networks- Media.net, Google AdSense
- Link Ad Networks- Viglink, Infolinks
- Pop-Under Networks- Clickadu, Hilltopads
- Recommended WordPress Theme- Publisher (AMP Ready)
- Premium Ad Placement Plugin- Advanced Ads
- Web Hosting- Bluehost
Testing More Ad Units
If you have permission, you should test more ad units. However, the best thing to do while testing is to periodically check the ad unit performance reports to see if much placement is performing better in terms of revenue.
Google Now allows Publishers to run More than 3 Ad units
As mentioned above, Google has lifted the limit restrictions. As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.
It’s important to note that while picking the number of ads, you should think about the short posts on your blog. If you decide to place more than 5-6 ad units, and you are placing them site-wide using a plugin, you might be spamming your own short posts with a large number of ads.
Ad Dilution- Facts and Myths
AdSense is a contextual ad network. To show targeted ads, there must be enough context for the system to analyze the scope of the content, target keywords, and pull the appropriate ad creatives.
However, if your content length is less, and if it caters to a broad niche, AdSense may not be able to contextually target the ads properly and may result in show ads with low CPC bids. If you’re running 4 to 5 ad units, the 4 and 5 ad units might have a low CPC value. As the ad density increases, the overall CTR of individual ads reduces, and thus this might also affect the CTR of the highest CPC ad. The overall result might be a stagnation in AdSense revenue even if you’ve increased the number of ad units to 4/5.
Always, remember that increasing the number of ad units doesn’t help you optimize your ad revenue. It is the proper ad placement strategy that will let you earn more money in the long run.
Our Recommended Tools for Publishers:
- Best AdSense Alternative- Setupad, Ezoic
- Push Notification Network- iZooto, Unative,
- Best Contextual Ad Network- Media.net (Extra 10% for 3 months)
- Native Ad Network- Mgid
- Popup Ad Network- Exoclick, Propeller Ads
- Best Web Hosting- Bluehost, Hostgator, Stablehost, WPEngine
- Blogging Tools- OptinMonster, Astra, Teachable,
I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]