Does Increasing the Number of Ad units Result in Higher AdSense Revenue

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Last updated on July 25th, 2022 at 05:25 pm

A lot of publishers use 4 AdSense ad units and still compare that their earnings are not as expected, and in fact, it’s on a decreasing trend. We have seen a decreasing trend in RPM for most of the publishers whose mobile traffic has increased over time.

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  • Does Increasing the Number of Ad units Result in Higher AdSense Revenue

    Here is an insight into where an increase in the number of ad units will result in higher AdSense revenue:

    Also Read:  AdSense In-Article Ads Review and CPM Rates: 2023

    When to Test More Ad Units

    If your account is AdX approved, you can run 5 Adsense ad units on your desktop traffic. However, testing more ad units may not necessarily increase your advertising revenue if the placements are not optimized.

    When 4 to 5 Ad Units Perform Well


    For blogs that have long and highly engaging niche content, increasing the number of ad units doesn’t really dilute the CPC because the

    • Ads are highly targeted
    • Overall conversions are good because the ads are contextually placed and blend in well with the content

    If 4 to 5 Ad Units Doesn’t Perform Well

    If you have a blog with less content and more viral-based content, what is more, crucial than increasing the number of ad units to 4/5 is to optimize the ad placements. Here is a complete guide to AdSense ad placement optimization which you can have a look at.

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    Testing More Ad Units

    If you have permission, you should test more ad units. However, the best thing to do while testing is to periodically check the ad unit performance reports to see if much placement is performing better in terms of revenue.

    Google Now allows Publishers to run More than 3 Ad units

    As mentioned above, Google has lifted the limit restrictions. As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.

    Also Read:  MGID vs AdSense- CPM Rates, Payments and Earning Reports

    It’s important to note that while picking the number of ads, you should think about the short posts on your blog. If you decide to place more than 5-6 ad units, and you are placing them site-wide using a plugin, you might be spamming your own short posts with a large number of ads.

    Ad Dilution- Facts and Myths

    AdSense is a contextual ad network. To show targeted ads, there must be enough context for the system to analyze the scope of the content, target keywords, and pull the appropriate ad creatives.

    However, if your content length is less, and if it caters to a broad niche, AdSense may not be able to contextually target the ads properly and may result in show ads with low CPC bids. If you’re running 4 to 5 ad units, the 4 and 5 ad units might have a low CPC value. As the ad density increases, the overall CTR of individual ads reduces, and thus this might also affect the CTR of the highest CPC ad. The overall result might be a stagnation in AdSense revenue even if you’ve increased the number of ad units to 4/5.

    The Solution

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    Always, remember that increasing the number of ad units doesn’t help you optimize your ad revenue. It is the proper ad placement strategy that will let you earn more money in the long run.

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    Also Read:  Facebook Audience Network vs AdSense Review: 2023
    Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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