As a publisher, you should optimize your ad stack to maximize revenue from your website. This is possible by tweaking your current ad setup based on your CPM data and also implement additional monetization partners. One of the opportunities which a lot of publishers seem to miss is- “monetizing their exit traffic”. There are quite a number of ad networks that can help you monetize your exit traffic without compromising your existing ad stack. Spoutable- one of the latest advertising networks, which has grown popular in a very short period of time. It is a platform based on exit ad concept. This means that you can generate revenue from your website while the user leaves it. Besides, the exit ads, Spoutable also offer an array of advertising formats that can help both publishers monetize their web traffic through rich media ads. However, in order to have maximum benefit, the ads should appear effortlessly while a user exits to actively grab his attention. In this post, we will discuss Spoutable as a means to monetize your exit traffic with targeted native ads. Let’s go through a detailed review of Spoutable.
About the Company
Founded in 2014, Spoutable is a CPM based platform developed for delivering superior website monetization through highly engaging online advertising experiences. It works well on both desktop and mobile devices. The network’s approach combines exclusive ad units, media types, and machine learning to produce high-yielding and innovative ad inventory for publishers. If your website receives moderate to good tier one traffic then Spoutbale is an idea option for some incremental revenue.
Over the past years, Native advertising has taken the Banner ads by storm. Native ads are special as they blend brand storytelling with message-driven rich ad content. Users are often blinded by the image-based banners. But this is not the case with native ads. Users are pretty engrossed in the content, irrespective of the product or services being endorsed. This is where these ads score over banners. Although native ads can successfully bridge the difference between brand publishing and banner ads, implementing them in apps can be time-consuming and intricate. With Spoutable native ads suite, publishers can start implementing native ads quickly and easily. The platform allows full customization of an ad placement for your site on both desktop and mobile devices.
Sign Up & Approval
Signing up for the network is really easy. You just need to fill up a simple registration form and submit it. Immediately after that, you get access to your account. Within your account, you are required to submit your website for an approval. With a minimum of 1000 per day traffic, you can easily get approval. Once your website is approved by the network, then you can start using their exclusive platform to monetize your traffic. Generally, all websites get approved or rejected within 12 hours to 24 hours of submission. Adult and illegal content websites are not accepted.
Spoutable Ad Formats
Spoutable applies machine learning to match the best ad format based on users exit intent. It varies from overlays, interstitial, sticky top and bottom ads. These are high visibility zones and Spoutable’s algorithms are trained to maximize CTR so that your effective eCPM remains high. You can either tweak to manual placements or enable all placements and let Spoutable iterate between the placements to see the best converting zones for your traffic.
Why Should You Use Spoutable Native Ads?
Spoutable ads are best suited for publishers who are looking to increase their ad revenue and can leverage exit intent monetization. Please note that it is appropriate for general websites like- entertainment, sports, news, viral, and general websites and blogs where the users are not very engaged like niche sites. For niche sites, AdSense would continue to be the best get. Also, if you’ve a good volume of US and tier one traffic, you should leverage Spoutable for incremental revenue since the tier one CPMs are particularly good. Spoutable doesn’t perform well on Asian traffic, however, I suggest you testing them.
Spoutable CPM Rates for Native Ads
Spoutable’s CPM rates depend on various factors such as traffic source, ad placements, format, and configuration. On an average, the publishers earn eCPM in the range of 29 cents to 40 cents. The traffic based out of US, UK, Australia, and Canada fetches CPMs as high as $3. It works quite well for traffic especially on niches related to health, hobbies, and entertainment. In order to get higher returns using Spoutable, publishers must try to mix different zones and evaluate what works best for them. It can take a couple of days for your eCPM to get steady. It has a fill rate of almost 100% for most of the demographics so you can ensure you ad spaces will be monetized.
Spoutable Minimum Payout:
Spoutable pays its publishers on Net 45 days term. The minimum payout threshold on Spoutable is 100$. Payments are done via PayPal and bank wire transfer. You can take a look at this article for our Payment proof. They have always paid us on time and is a reliable network.
Getting Started with Spoutable: Key Things to Remember
The signup link here can get you started. As discussed above, the process is extremely smooth and you will have the code ready. You need to place the code on your website so that the Spoutable team starts evaluating your traffic. Doing this increase the chances of your approval since they already have some idea of your traffic. Once approved, you can focus on the optimization part to maximize your revenue from your exit traffic.
- Also, I highly recommend Spoutable on sites which have good tier one traffic since they’re quite strong in that market.
- Ensure there is a smooth user experience and keep an eye on the performance reports.
- Give at least a week’s time so that the algorithms analyze your traffic and optimize the campaigns and placements accordingly. You should see a rise in your CPMs.
- Should definitely use them if you’ve a traffic volume in the range of 1k-100k and primarily tier one.
Native ads are booming to become the leading choice for advertisers as well as viewers- as a result the rates might continue to grow in 2019 as advertisers become more native friendly. Spoutable- as a monetization platform for publishers has been found to fetch $0.50-3 CPM for a relatively mixed traffic. CPMs tend to increases as you move towards tier 1 traffic. Moreover, they have an excellent customer support team that can help you with getting started. The key benefits includes in a seamless integration and you can count on a hassle free monetization partner that sends your checks every month. So why not get started with them right away. (We hope this Spoutable review was helpful to readers like you.)