At Blognife, we are covering articles on video ad networks to help publisher educate and monetize their video ad inventory. While video ads offer premium CPMs to publishers, it might be difficult for publishers to understand which video ad type is appropriate for their website and how can they effectively monetize those video ad types. In today’s article, we are going to discuss in-banner video ads, talk a bit about some in-banner video ad networks and discuss the scope of its implementation.
What are in-Banner Video Ads?
In-banner video ads are video advertisements which are embedded in simple banners. These banners are usually IAB standard banners (728×90, 160×600, and 300×250) and are available on a wide range of websites. There are a number of in-banner video ad networks and we have listed some of the popular ones here.
In-Banner Video Ad Network List of 2018
In-banner video ads are not widespread like in-stream ads. However, it is an IAB approved ad format and can run on website sidebars or anywhere. Here, we are sharing the list of ad networks which supports in-banner video ad formats. If you’ve knowledge of other ad networks which supports in-banner video ad format, please feel free to mention in the comments below and we will add them to our list.
Adspruce- Mobile First
AdSpruce is one of the most compatible and compelling video ad platforms in the mobile advertising ecosystem. With their roots in mobile video, they deliver trackable video advertising to more device types than any of their competitors. The AdSpruce technology makes video ads clickable on mobiles than anyone else, resulting in higher engagements and ROI for advertisers and marketers. AdSpruce’s unique video banner solution delivers high-visibility advertising with effective KPI-driven calls to action, driving users to your POS and proving ROI.
How it Works:
Your video is placed inside a rich-media, click-to-view video banner within our publisher network. When users visit the page, they will see a video preview that plays (without audio) in the banner. To increase user engagement, advertisers can add links to social media pages or add further interactivity with an AdSpruce iEndCard.
- Video Ad Type: In-Banner
- Traffic Minimum Requirement:100k page views monthly
- Payout: NET 60, Minimum Payout GBP 100
- Top Geographies: Europe, Asia, US
- Payment Methods: Paypal, Check
Exoclick- The Innovative Company
ExoClick, the innovative ad company, provides two channels for advertisers and publishers: An Ad Exchange and an Ad Network. Our Ad Exchange enables publishers to monetize their traffic not only with ExoClick’s ad network but also with other ad networks and DSPs. Currently, ExoClick’s ad exchange already has over 30 partners plugged in and the company is adding more demand platforms each day.
How it Works?
Exoclick provides in-banner video ads for the following ad sizes- 120×600, 160×600, 250×250, 300×50, 300×100, 300×250, 315×300, 468×60, 728×90. These banners support MP4 format with a file size of 1.5MB.
- Video Ad Type: In-Banner
- Traffic Minimum Requirement: NA
- Payout: NET 20, Minimum Payout is Euro 20
- Top Geographies: Global (EU)
- Payment Methods: Check, Paypal
TubeMogul is the leading independent software platform that enables brands and agencies to plan, buy, measure and optimize their global advertising.They provide premium ad inventory across all channels and are connected to the top SSPs via RTB protocol. With Tubemogul, marketers and brands have the access to videos across online and offline with KPIs that are distinguishable. Since it is an advertiser platform, you need to connect with some SSP and keep a track on the purchase behavior of in-banner video ads via TubeMogul.
- Video Ad Type: In-banner
- Traffic Minimum Requirement: NA
- Payout: NA
- Top Geographies: Global
- Payment Methods: NA
Benefits of using In-Banner Video Ads
Publishers can see higher CPMs with in-banner video ad networks. Also, this video ad format doesn’t require any video content and can be placed on any banner slot. We have seen a lot of publishers showing interest in in-banner video ad networks and thus we thought of creating this post. However, we didn’t find quite a few video ad networks which support in-banner video formats due to certain limitations. In the next topic below, we are discussing the limitations of in-banner video ad types and why they aren’t always beneficial for publishers.
Limitations of using In-Banner Video Ads
While in-banner video ad types can be beneficial for small publishers, they aren’t always that great a source of revenue. Generally, in-banner video types are frowned by industry veterans and publishers. There aren’t much in-banner ad networks because most of these are bought via ad exchanges. Most IBV buyers pay only high enough to get exposure.
If a publisher has 300×250 display ads at $2.50 CPM, then the IBV buyer will pay $2.60. The IBV company is then selling that inventory at $4-5 CPM. You could argue that it’s still a $0.10 increase. However, the IBV companies use VPAID tags which host client side auctions to get demand. This auction causes a page lag which often prevents other display ads to load on the page. So while the publisher may have extracted $0.10 more (if the ad loads) on the 300×250 space, the overall page RPM can drop a few dollars.
On the other hand, the advertiser is made to believe that he is buying in-stream video ads buy he is served with in-banner video ads. Also, in-banner ads are
In-banner video ads won’t die because advertisers/buyers find them as a cheap source of video advertising and thus they are served in programmatic inventory. As a publisher, you need to constantly monitor and block those in-banner video ads served on your site. Also, you can black-list the DSPs which are serving in-banner ads on your website.
The majority of consumers dislike in-banner video ads. Almost 70% of users feel these units are disruptive.* At their best, in-banner ads are annoying. At their worst, they can negatively impact the user experience by causing sites to load slowly and crowding pages so it makes it difficult to consume their content. If you’ve ever had the experience of clicking out of a page because it’s taking forever to load or had an ad start playing (maybe when you were in a meeting weren’t supposed to be browsing…) while you struggle to find and click out of the tab, you’ve probably felt the pain of being served an in-banner video ad.
Thus, we believe that you’ve now got a fair idea as to why the industry frowns in-banner video ads. Since they decrease the overall revenue opportunity of a publisher, you should avoid using them. Also, because of the fact that they are purchased at rates just high enough to beat the competition of banner ads, they aren’t a source of additional revenue as many publishers might think off. This leaves publisher to opt for in-stream video ads which have much higher CPMs. Do get in touch with us if you’re planning to run in-stream ads with us. Hope you enjoyed reading our article on in-banner video ad networks list of 2018. Keep visiting Blognife for more interesting content on website monetization.
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Additional monetization opportunity with in-banner video ads if you've good volume of tier one traffic.