12+ Best Video Demand Side Platforms (DSPs) of 2021

Last updated on July 21st, 2021 at 12:33 pm

DSP is an advertiser platform that enables buyers to manage multiple ad exchange accounts and data exchange accounts through a single interface. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. Typically the DSPs are managed by advertising agenciesagency trading desks, or in-house marketing teams, which specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. In this post, we will discuss Top 12 Best Video Demand Side Platforms of 2021.

1. Smarty Ads DSP

SmartyAds DSP is an AI-powered programmatic media buying technology that allows advertisers automate and streamline traffic purchasing and management of ad formats including display, rich media, and video, CTV in particular. Built with video formats in mind, this omnichannel platform optimizes digital advertising according to your video KPI objectives and delivers ads to the right customer to the right screen, at the right time.

  • Dynamic targeting and retargeting: 30+ targeting options, geo-fencing along with retargeting function work on different platforms and screens.
  • Global reach. SmartyAds features connections to the 14000+ top premium publishers, 8500+ partners globally, processing 300 000 requests per second.
  • Variety of video ad formats. Out-streams and in-streams, rewarded, playable, reveal, CTV, and other interactive ad formats. Built-in ad-serving for video with automatic transcoding for all devices.
  • Ultimate brand safety. 100% traffic quality is guaranteed by IAS, Protected Media, Forensiq, and in-house safety technologies.
  • Automation. The platform automates bidding optimization and campaigns workflow that prevents overpaying and saves a significant amount of funds.
  • Real-time analytics. Reports generated by a system in real-time help to analyze performance across a variety of metrics: impressions, clicks, eCPM, spend, etc.

Year of operation: 2013

  • Services offers: Omnichannel targeting, all ad formats, self-serve and managed campaigns, white-label solution DSP, DMP, CDP, in-house programmatic.
  • Clients: Cisco, Deloitte, Wargaming.net
  • Contact details: +1 516 243 1241

2. TubeMogul

Founded in the year 2007, the video advertising enterprise has come a long way, to establish itself as one of the brand advertising giants. Since its foundation, it has done really well for itself to be ultimately acquired by Adobe in the year 2016 for 540 million USD. Located in almost 70 countries, it is headquartered in California. Its initiatives such as non-human traffic program, independence matters, open video viewability, fraud/fake pre-roll and NetBot detection certainly makes it an ideal destination for brand advertising through videos.

  • Year of operation– 2007
  • Services offer– Cross-channel solutions, Global advertising software availability.
  • Clients– 500 Start-ups, Intel Capital, Y combinatory etc.
  • Contact details- 0120 444 4711
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3. Videology

Videology is a specialist in TV and social media advertising. Their global, market-leading technology helps Marketers and Media Companies manage, measure and optimize digital video and TV advertising to drive greater results in today’s converged media landscape. It’s certainly a favored destination for DSPs.

  • Year of operation– 2007
  • Services offers– Cross screen planning, Convergent advertising software
  • Clients– New Enterprise Associates, Inc., Valhalla Partners etc.
  • Contact details- 212 231 7840

4. Mediamath

The current and future customers are a demanding bunch. Savvy marketers often use MediaMath’s technology, fuelled by sophisticated algorithms and proprietary data, to power meaningful conversations across the digital touch points that matter. Further advancements by this company have certainly made it a favored destination for demand-side supply platforms.

  • Year of operation– 2007
  • Services offers– Omni channel media, data algorithms, and machine learning
  • Clients– Jet.com, Amnet etc.
  • Contact details- 646 840 4200

5. TURN/ Amobee

Leading the Forrester rankings for DSPs since time immemorial, Amobee is one of the few soft wares that provide an insight into the DSP platforms and lets you tap into the Omni-channel media to gain an advantage in the brand advertisement and marketing universe. Savvy marketers often use demand-side platforms such as Amobee to get the insights needed for campaign advantage.

  • Year of operation– 2005
  • Services offers– Access to all the data and activation channels
  • Clients– Skype, Adidas, Porsche
  • Contact details- +1.650.353.4399

6. Dataxu

Dataxu helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most; thereby making it a predestined place for demand-side platforms.

  • Year of operation– 2009
  • Services offers– Touch-Point, One view, Clear Sight
  • Clients– Skype, Vodafone, Epson, Hewlett-Packard
  • Contact details- +91 080 42232064

7. Bright Roll

Programmatic advertising can help you make the most of your digital ad dollars. Whether you’re looking to reach the right users or just need access to premium inventory, a partnership with BrightRoll can help. BrightRoll can certainly help you to reach the right audience and boost your ROI.

  • Year of operation– 2006
  • Services offers– BrightRoll DSP, BrightRoll Exchange
  • Clients– Skype, Activision, Lexus, Ford
  • Contact details- [email protected]
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8. Tremor Video

They serve trading desks, agencies, and brand marketers who seek brand ad effectiveness and video buying efficiencies at scale across every screen. Purposely built for video KPIs, the Buyer Platform optimizes in real time to your performance goals and streamlines execution of any programmatic video advertising deal you want. Their patented auto-optimization takes the guesswork out of buying effective, programmatic cross-screen brand advertising.

  • Year of operation– 2006
  • Clients– Sapphire Ventures, Canaan Partners
  • Contact details- (646) 723-5300

9. The Trade Desk

Every day, media is becoming more fragmented as old models are reinvented digitally. This new landscape makes it harder for advertisers to reach their audience and requires an unbiased partner with powerful technology to help media buyers coordinate campaigns across digital channels. With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay. Customers can also use our APIs to build their own proprietary analytic insights or access our bidders to create specialty DSP offerings.

  • Year of operation– 2009
  • Services offer– Omni Channel targeting, data management platform, Enterprise APIs etc.
  • Clients– MasterCard, ADBRAIN etc
  • Contact details- +1 805 585 3434

10. Digilant

Digilant, Inc., a programmatic media company, provides customized and strategic digital advertising solutions to customers in the United States and internationally. The company’s platform AdBooster includes a data management platform that connects brands with audiences by activating first party, third party, and its own proprietary data. It offers display, video, mobile, and social solutions.

  • Year of operation– 2009
  • Services offer– Data science, Proprietary programmatic solutions, media buying etc.
  • Clients– Johnston and Murphy, Nike, Telecom etc
  • Contact details-  +1 844 344 4526

11. Loop Me

LoopMe is the world’s largest mobile video platform, reaching over 2 billion devices worldwide via integration with programmatic ad exchanges and direct publishers. Multiple options for simple integration to access global mobile video and full-screen premium campaigns are also available that generate high CPMs.

  • Year of operation– 2012
  • Services offers– Artificial intelligence, Data management platform, all mobile video etc.
  • Clients– EA, Nokia etc
  • Contact details- +44 0207 404 3743
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12. Acuity

AcuityAds Holdings Inc., through its subsidiary, AcuityAds Inc., provides digital media solutions. It develops a programmatic marketing platform based on its proprietary machine learning technology that enables advertisers to target and connect with their audiences across online display, video, social, and mobile campaigns. The company’s platform also allows advertisers to manage their purchasing of digital advertising in real-time using real-time bidding.

  • Year of operation– 2009
  • Services offer– Insights, activation, and optimisation etc.
  • Clients– Jaguar, INM, Mazda etc
  • Contact details- 617-482-0222

13. Pixability

Achieving the best media performance across premium video platforms requires deep video expertise, superior technology, and a platform-agnostic approach. Pixability’s holistic solution provides media agencies and brand advertisers the ability to plan, buy, and report across premium video platforms in a single solution — empowering advertisers to maximize their results.

  • Year of operation– 2008
  • Services offer– Pixability for Agencies, Pixability for Brands etc.
  • Clients– YouTube, Facebook etc
  • Contact details- (617) 248-5846

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