10 Best Social Media Planning Tools 2018

Social media is a platform where the content you put up is out there for the entire world to view and judge it. Social media either help one make it or break it in business. Social media gives huge exposure to any small scale business, even the ones with a low budget. It is that platform where every form of content is tried and tested and looks for creativity. Uniqueness and connection are the two formulas which help in promoting a product or a brand.

As for instance, if a social media user is able to relate to the Ad; they will buy the product and advise others to buy the product by publicising it themselves on their social media accounts. This shows how just one customer can bring in 100 more customers just through social media. In today’s world, there is a huge influence of social media everywhere. According to the statistics, around 97 percent of all marketers are using social media planning, outshining one another.

Benefits of Social Media Planning

The different benefits include:



  • There is a significant amount of growth in brand awareness through social media planning- In social media word spreads like wildfire. When a user posts something about a brand, it is viewed by all of his/her followers. The followers in return can share the post which is again viewed by their respective followers, thus the network grows bigger and bigger. This is how brand awareness grows, be it in a positive or negative light.
  • Promotion of products and services- Similar to the previous point, is how products are publicised.
  • Unlimited exposure and opportunities- As the saying goes, “No publicity is bad publicity !” No one can deny social media does bring a lot of unexpected opportunities.
  • Social media influencers- These influencers inspire others to buy the products they like. For example, beauty, food vloggers and bloggers, those with a huge following, etc.
  • Increase in traffic- using social media to link it to your business website will immediately increase traffic to the website.
  • Telling the brand’s story- How the brand or company got started might be something which the audience can take positively. This increases brand recognition all the way more.
  • Creating Ad campaigns on social media in relation to the current trends might be a huge success. Citing examples, the Dove: Campaign for Real Beauty, which said no to all forms of body shaming and promoted self-love. Two other examples would be P&G: Thank You Mom ! and always: #likeagirl campaign.
  • Interaction with the audience- Ad campaigns and promotion should be made interactive, using social media platforms like Twitter, Instagram, etc.
  • Holding surveys- Surveys can be beneficial in knowing the likes and dislikes of the audience.

10 Best Social Media Planning Tools 2018

1) HootSuite

A social media management platform, established in 2008, by founder Ryan Holmes. HootSuite supports social media integration i.e. converging of all social media platforms.


Features:

  • Geosearch- This feature helps one to search for what are the views of people related to a particular topic in a certain geographical location.
  • Filter by Klout- If everyone is talking about a topic, and you are only interested in the opinions of a few trusted officials; this feature can be used.
  • Hootlet- This feature helps you to share a post while you are reading it in another window.
  • Auto-scheduling- Posts can be automatically scheduled to go up on the site.
  • Drag and drop- It is pretty self-explanatory, you can drag and drop different profiles from one stream to another in the dashboard.
  • Manage multiple contributors.
  • Multiple streams can be monitored at the same time.
  • Real-time analytics

Pricing:


  • Professional plan- $19 per month
  • Business plan- $499 per month

Free Trial: Yes

Suitable for Small Marketers: No

 

2) Hubspot

Established in 2006 by Dharmesh Shah and Brian Halligan, it is a marketer of software products. For small companies with just 20 to 25 staff members, HubSpot is highly suggested. HubSpot is in the automated marketing industry.

Features:

  • Lead analytics dashboard
  • Contact management
  • Contact activity
  • SEO and content strategy
  • Facebook lead Ads
  • Smart content
  • HubSpot CRM- A free marketing tool.

Pricing:

  • Free pack- $0
  • Starter- $50 per month  
  • Basic- $200 per month
  • Professional- $800 per month
  • Enterprise- $2500 per month

Free Trial: HubSpot offers a completely free subscription- Free HubSpot CRM

Suitable for Small Marketers: Yes

 

3) Buffer

This is used for social media management of content. It can connect all social media and at the same time can make it easier to create and schedule posts. Buffer helps us to log into multiple social media accounts at once, simultaneously.

 

Features:

  • RSS (Real Simple Syndication) feed activity
  • 2 step account log in
  • Informative social analytics
  • Social profile sharing
  • Multiple posts and tweets
  • Profile management
  • Multimedia format sharing
  • Analytics and insights
  • Standard buffering
  • Customised scheduling
  • Statistics comparison

Pricing:

  • Individual- Free
  • Pro- $15 per month
  • Small- $99 per month
  • Medium- $199 per month
  • Large- $399 per month

*Small, medium, and large are business plans.

Free Trial: Yes

Suitable for Small Marketers: Yes

 

4) TweetDeck

This is a social media dashboard app which just manages Twitter, hence the name Tweetdeck. Quite similar to the Twitter the social media platform, Tweetdeck users can retweet, tweet, send DMs (Direct Messages), favourite a tweet, reply to a tweet, and manage more than one account or streams in a single interface. It is a free web tool, which generally helps us to manage and tweet in the Twitter accounts.

Features:

  • Multiple user support
  • Scheduled content posting
  • Consistent, effective search and filtration system
  • Real-time updating
  • Sends configurable notification alerts
  • Twitter feeds can be efficiently managed from anywhere.

Suitable for Small Marketers: Yes

 

5) Sprout Social

Another social media management software which has the ability to integrate with Twitter, Facebook, LinkedIn, Google+, Instagram, Zendesk, Uservoice, Google Analytics, and Feedly. This software makes it easier for users to post pictures, Ads on various social media accounts.

Features:

  • Smart inbox- As mentioned above, Sprout Social helps the users to integrate with their various social media accounts. This feature combines all messages from these social media profiles, into one single stream.
  • Simplified data can be used for better decision-making
  • Mobile friendly
  • Analytics
  • Publishing makes it easier for users to make scheduled posts across the different social media accounts.
  • Customer Relationship Management allows users to communicate well with their customers, respond to questions, and provide solutions.
  • Social monitoring tools

Pricing:

  • Premium- $99 per month
  • Corporate- $149 per month
  • Enterprise- $249 per month

Free Trial: Yes

Suitable for Small Marketers: Yes

 

6) Google Analytics

 

A web analytics service by Google which tracks and reports all sorts of website traffic. This service was launched by Google in 2005.

Features:

  • Data collection and its management.
  • Data analysis, visualization, and reporting helps users to understand the needs of their customers from acquisition to purchase.
  • Data activation for smart decision making

Pricing:

  • Analytics Standard- Free
  • Analytics for mobile apps- Free
  • Analytics Premium- $150,000

Free Trial: Yes

Suitable for Small Marketers: Yes

 

7) SocialFlow

Developed in 2009 SocialFlow is a social media optimization app which helps all leading brands in improving their performance on various social media platforms like Twitter, Facebook, etc.

Features:

  • Real-time data analysis
  • Smart algorithms which ensure that the right content is published at the right time.
  • Language technology
  • Recommendation of tweets
  • Message reporting
  • Customised reporting
  • Full data processing
  • Optimal targeted audience
  • Content Relevancy
  • AttentionStream dashboard which has all the sponsored editorial campaigns
  • Social graphs

Pricing:

  • The pricing plans for SocialFlow are available only on request. Contact [email protected] for details.

Suitable for Small Marketers: No

 

8) Sendible

A social media management tool allowing SMEs (Small and medium enterprises), corporate marketing teams and various marketing agencies to publicise, analyse and track the growth of their brands across all social media platforms, email and SMS messaging.

Features:

  • Instagram automation App
  • Social media reports in minutes
  • Enhanced social media posts with videos and emoji’s
  • Client connect
  • Social connections can be converted to leads
  • Social listening
  • Google+ posting to personal pages
  • Integrations with Slack, Medium, Majestic SEO, and Snip.ly

Pricing:

  • Micro- $29 or $24 per month, for solopreneurs.
  • Small- $99 or $84 per month, for small businesses.
  • Medium- $199 or $169 per month, for growing agencies.
  • Large- $299 or $254 per month, for large businesses.

Free Trial: Yes

Suitable for Small Marketers: Yes

 

9) SocialPilot

Another social media marketing tool used to increase brand awareness and website traffic. Social media scheduling for marketers is automated. Scheduling and marketing tool which is used to share and post contents on all social platforms such as Facebook, Twitter, Instagram, Google+, LinkedIn , Pinterest, etc.

Features:

  • Analysing, monitoring, and reporting of social performance.
  • Social calendar
  • Bulk scheduling
  • Team collaboration
  • Client management
  • Content curation, customisation of feed
  • RSS feed automation
  • Browser automation

Pricing:

  • Individual- $100 per year
  • Professional- $300 per year
  • Small team- $500 per year
  • Agency- $1000 per year

Free Trial: Yes

Suitable for Small Marketers: Yes

 

10) AdEspresso

AdEspresso makes Facebook advertising easy and profitable by keeping in mind the creative, beneficial, aesthetic aspect for various small and medium businesses. No matter what the purpose is, whether to sell more products, grow the number of followers, or increase engagement, AdEspresso helps create and optimize an advertising campaign that would definitely grab the attention of the viewers. Optimizing Facebook Ads is the main purpose of AdEspresso.

Features:

  • Ad templates
  • Asset manager
  • PDF report templates
  • AdWords integration for Data sync
  • Delete, Clone Ads, and Assets

Pricing:

  • Base- $49 per month
  • Premium- $149 per month
  • Elite- $299 per month
  • Diamond- $499 per month

Free Trial: Yes

Suitable for Small Marketers: Yes

 

Conclusion

Social media planning is undoubtedly one of the best marketing strategies. These Social Media Planning tools can be endorsed by SMEs (Small and growing businesses) in order to promote their brand, products and enhance the work. Social media is everywhere in this world, and the Ads are being constantly viewed by thousands simultaneously in different corners of the world.


Contributor: Sayantani Saha

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