A supply–side platform or sell–side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising space inventory, fill it with ads, and receive revenue. Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSP Platforms are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs). In today’s post, we are going to discuss 20+ best supply side platform companies (SSPs) for publishers to take a look at 2019.
One of the best SSP platforms, RecklamStore offers data centric performance solutions for advertisers and publishers. It started off as Turkey’s first display ad network in 2007, and since then they have grown to offer more services like affiliate, video, mobile and native advertising. They help target the right audience using the right ad model by analyzing users’ demographics, interest and behaviour according to their web browsing history. They assist advertisers in the execution of effective and efficient online marketing strategies to reach their targets. They have their own Data Management Platform and Self-serve DSP and are experts in audience targeting and programmatic advertising. They advertise in over 200 countries and have a large premium publisher pool. They have over 400 advertisers and agencies that advertisers and performs with them and is the right platform to monetize with over 6000 affiliates and publishers. Their partners include Pubmatic, Rubicon, Adform, Appnexus and more of widely known platforms.
Features- They offer real time bidding, which is a win win deal for both the parties of a programmatic deal. It is a server to server buying process that takes place through an auction and determines the buyer of a specific impression. This SSP platform helps remarket and reach potential customers who have left the site without making a purchase. Their Header Bidding tech allows publishers receive bids from every demand partner at the same time so that the impression is always awarded to the highest bidder. They assist with audience marketing and help reach the target audience with the right message through desktop, mobile, tablet.Their true display enables maximizing efficiency and offers extensive data analysis and market intelligence.
Founded in January 2014, Sovrn was formerly known as Federated Media and Lijit, and ten months prior to its launch, they had an immensely great track record, which lead Quantcast to dub it as the 4th largest network in the advertising industry. At present, it is one of the top SSP platforms and is a US based CPM ad network that serves over 20,000 publishers across the globe. Their analytics tool analyzes each piece of content and tells publishers how engaging it is and the amount of traffic flowing to their sites. Their concept is quite simple and is based on the fact that good content with decent amount of traffic attracts more advertisers. Publishers can easily set their desired eCPM rate for ads published on their sites.
Features- It is oen of the supply side platform companies that allow you to capitalize your own content and provides you with a whole lot of of advertising tools for display, mobile and video and more tools to help publishers compete. Not just that, they help compare your site in real time and shows if your site earns, performs and delivers more than sites or similar content and categories. They understand your audience and analyze your advertising partners with one dashboard. They help reach more of your audience, make content available on the latest formats like Google’s AMP, Facebook Instant Articles and more. Not just that, they hel yield bigger and better returns with cross device and cross platform content. They better viewability and engagement on your site with Sovrn OnScroll 100% viewable ad units.
A widely known solution, Setupad is already implemented by various publishers all over the world and is one of the most preferred supply side platform companies. They connect website’s advertising space to some or more than fifteen top SSPs (Supply Side Platforms) in a Header Bidding auction, which allows more buyers to participate and CPM prices to increase and helps monetize cross-border traffic and to help publishers gain incremental revenues ranging from 50% to 300%. Not just that, they do all the required yield optimization to allow publishers to get back to their true calling – quality content creation.
Features- They allow browser based auctions to unify demands from the top SSPs worldwide and allow simple tag based implementation into publishers’ ad server. They have distribution from a global network of servers and guarantee 1-second timeout and customisation possibility for an improved user experience. They combine all demand sources and allows the possibility of about 100% fill rate. They apply customized optimization methods for each domain and advertising zone, and regard bid responses from demand partners regarding particular geos, advertisers, and users. They provide access to the reports that analyze the statistics for easy comparison and monitoring.
An excellent SSP platform and self serve advertising platform for media buying, tailored to the needs of advertisers, brands, agencies, and ad networks, Smartyads DSP also provides ampaign optimization and management complete with automated buying functionality in an unified RTB platform. They are not limited to one platform and power up brand performance across desktop, mobile, display, video, and native advertising inventory. They enable precise and efficient targeting and provide tools for granular ad campaign optimization quickly and effectively. They explore opportunities of programmatic ad buying and cater messages to your audience accordingly to get you the best possible price.
Features- They ensure the highest possible level of brand safety, considering how necessary it is for people working in a programmatic world. They have implemented a smart technology approach to ensure that each of the impression is viewed and that ads delivered via their DSP is viewed. They make it a point to deliver the right message to the right person at the right time. They provide access to the new innovative IAB formats with flexible ad units, as well as new digital content experiences like 360-degree video ads, virtual reality (VR) and augmented reality (AR) per request. Their technology makes use of sophisticated learning algorithms to ensure ad serving efficiency. They provide analytics and necessary data in real time o
Started in 2014 with a straight and easy idea that even though A/B testing was becoming popular, no one was willing to use it to optimize publisher-side ad layouts. It is one of the best SSP platforms in the market. The founders then built and launched a prototype to get proof-of-concept, which resulted in double-digit revenue growth for their first website. Since then, they have grown to garner immense recognition and top media mentions, raised quite a lot of funding and became the one stop revenue optimization platform for web publishers. Not only are they a Google NPM ADx Partner, they are Microsoft Ventures backed startup and the winner of the NASSCOM Emerge 50 award.
Features- They allow ad layout optimization, i.e. their visual ad manager allows point-and-click creation of new ad units and layouts and the machine learning based layout optimizer drives revenue growth with the use of incessant automated A/B testing. With their standard IAB units, they have sticky ads, docked ads, in-image ads, and native ads to offer. They provide custom implementation of Google’s Accelerated Mobile Pages (AMP) for web publishers and their ad-reinsertion technology helps web publishers recover the money that they are losing due to ad blocking software.
A programmatic advertising technology company, OpenX just turned 10 years old and supported by leading investors, including Accel Partners, Index Ventures, SAP Ventures and Samsung Venture Investment Corporation. They are considered an epitome in programmatic RTB exchange and a top SSP platfrom and was the first company to invest in traffic quality initiatives materially. It is ranked on the Deloitte Fast 500 and the Inc. 5000 for their impeccable growth and success. They are a recognized leader in quality, scale, and performance, delivering value across every type of connected screen and format.
Features- They guarantee progressive technology, superior service and highest quality standards. They also assure an experience with strong competition from secure, high quality demand partners, including 100% of the AdAge top 100 advertisers, dynamic bids and direct programmatic opportunities. They allow expansion of buyer relationships and delivers new revenue streams, instantly scaled through Multi-Publisher Deals, with full control, to ensure inventory is packaged to capture its highest possible value. They allow programmatic execution of direct, guaranteed deals.
A Publisher focused SSP Platform, Pubmatic helps in the optimization of your performance while their SSP enables you to make smart, strategic decisions. They feature the leading omni-channel revenue automation technology for publishers and programmatic tools for media buyers and their publisher-first approach allows advertisers to access premium inventory at scale. They process over 12 trillion advertiser bids per month and they have been instrumental in creating a global infrastructure to activate meaningful connections between consumers, content and brands. Their focus on data and technology innovation has instigated the growth of the programmatic industry. They have about 800 million unique users every month and over 55 million daily ad impressions, 12 trillion advertiser bids every month and they generate more than 700 terabytes of new data daily.
Features- With the use of Pubmatic Cloud, they allow you to take ownership of your programmatic technology with a customizable platform-as-a-service (PaaS) that delivers the benefits of a proprietary solution out-of-the-box, to assure that you can concentrate on what truly differentiates your business. They help drive good revenue and easen the discrepancies of header bidding with enterprise-level management tools. They help manage and package premium audiences and inventory for buyers and at the same time also maintain control with the Private Marketplace. They help increase competition and yield by facilitating connections with leading demand sources across screens, channels and formats with our real-time bidding (RTB) technologies.
Founded in 2007, their objective is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. It is a the best SSP platforms that have pioneered technology company automating the buying and selling of advertising. It has created one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. They engineered a new model for the advertising industry which is similar to what NASDAQ did for stock trading.
Features- It connects you with the audience where they are most engaged and inclined to act. They provide instant access desktop, mobile and video inventory from thousands of global sellers and is consistently recognized for high- quality inventory across every one of our supply partners. They connect you with the top buying partners directly and provide access to over a billion global consumers.
The leading destination for quality cost-efficient, transparent and brand-safe digital advertising, Appnexus houses over 34,000 publishers and 177,000 brands transact in their marketplace. They assist buyers and sellers in improvement of their campaign performance and maximize revenue. Their Publisher Suite enables publishers to increase their total yield through forecasting, SSP, ad serving, and audience extension and their Programmable Platform is a customizable DSP that leverages advanced machine learning to deliver better outcomes for advertisers. They process about 250 Terabytes of data each day, process 6 million queries each second, and transact 11.4 billion impressions each day.
Features- They assure customization with utmost ease and helps build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. They help achieve better outcomes and provide you an in into the premium marketplace. Not just that, they help reach your audience with the use of any device, any format.
A global digital media advertising technology company, Adform was founded in 2002, and is one of the best providers of the softwares used by buyers and sellers to automate digital advertising and is one of the best SSP platforms available in the market. They are known to have built the most open and transparent advertising technology platform on the market, where each product delivers strong stand-alone capabilities and can be seamlessly paired with the rest of our advertising platform for enhanced results. Everything is backed with a flexible approach that integrates with other leading technologies and services to help you secure the best results.
Features- They assure purely performance driven tech for publishers that look for results. It allows you to close the loop, connect all aspects of your business and solve your everyday challenges. They have an excellent data management platform, and is known to be the most intelligent publisher ad server on the market. The automation and streamlined workflows for the promotion, sales and management of all guaranteed and IO-based ad sales, assures benefits and assure that you enjoy maximum inventory with premium formats.
A fully independent programmatic ad exchange built to drive ROI through single platform, Xapads offers self serve monetization platform that comes with exclusive data, simple technology, premium placements and integrated RTB solutions to help you achieve the more engaging results. They provide you with full transparency control over ads to assure best user experience and that in turn paves way to innovative and trusted ad campaigns and premium ad spaces.
Features- They assure to turn insights into ROI and help control your ad revenue and helps boost ad spend based on your targeting parameters. They assure brand safety which is quite a necessity in a world like such and better and greater eCPMS. They make sure that you reach the most suitable users across all platforms, and provide you all the real time statistics and analytics.
One of the top SSP platforms, Vertoz- strongly believes in generating profits by connecting your audience to advertisements they are likely to be interested in, which is quite an efficient and proves to be effective targeting. Their unique “ingenious plex” formula stirs large digital media by using both customer data and RTB-enabled technology. It provides personalized attention and is a company dedicated to understanding publisher’s needs individually.
Features- They help maximize your site’s revenue with the use of their algorithmic programmatic monetization and their ingenious plex is instrumental in showing non intrusive and relevant ads to to your visitors. They guarantee innovatively designed high impact ad formats that boost your audience experience. They provide access to the highest performing & the best paying offers from our global pool of direct advertisers that help affiliates to earn more. They allow publishers to monetize their websites, mobile web, ad spots in mobile apps and video content and their premium demand sources helps monetize your inventory to earn highest eCPM.
One of the best in the business, Sulvo’s patented ad server assists in increasing of revenue within a small period of time and without the need of adding more ads to the site or giving up control over the site. They assure and help increase engagement and they keep working for you all the time and if they notice something unusual or potentially wrong, they report it back to you and save you quite some money.
Features- They help increase revenue and at the same time assure that fewer users were sent away from your site. They have designed ad formats are not oversized and are preferred by users over sites with more, often unnecessary, ad placements.They have a different approach and a unique piece of tech that can be customized.
DoubleClick for Publishers, popularly called Google Dart is run by Google and is an advertisement software as a service application. It is also one of thebest SSP platforms, according to their very publishers. Other than the features of an ad server, it also manages the sales process of online ads through the publisher’s dedicated sales team. They cater ad experiences that are specially designed for your apps, keep your visitors engaged, and earn you more. They bring to you ready, easy to use solutions that would help grow revenue and reach audiences across devices.
Features- They assure engaging and dynamic ad experiences with out-of-the-box support for video, native, and custom ad formats. They give you all the control of your revenue and you can manage all your ad sources in one place and grow your business with the power of programmatic and data-driven decision-making. You are provided with the analytics tools and detailed reports.
Best Video Supply Side Platforms for Publishers 2019
Video advertising has become an intrinsic part of the marketing strategy of brands. Almost everyone aims to create a compelling online presence through video ads. So, more and more video ads will sell now and publishers have to be ready for that. To make the process a little easier for publishers, especially beginners, we have also included a video SSP list here.In this part of the article, we are going to discuss about some of the best video SSP companies for publishers for better yield management.
With utmost belief in the strength of video and it’s becoming of the dominant form of content consumption, Vdo.ai, is making attempts to bridge the gap by using artificial intelligence to provide contextual videos and video advertising to select publisher partners. Their proprietary platform integrates the best demand sources with the best publishers enabling a high value private video advertising ecosystem to thrive.
Vdo.ai Features and Benefits for Publishers-
- Boosts monetization by 50%, with the use of their smart contextual instream video solutions.
- Gets top demand sources to bid for your inventory.
- Contextual videos with high grade user experience
- Easy integration with a single line of code
Founded in 2014 by industry veterans, LKQD Technologies provides enterprise video ad technology infrastructure for Publishers and Advertisers on all screens. They have a full stack of services to offer and provides scalable systems for ad serving, mediation, programmatic auctions, and advanced reporting. Their open, independent and flexible video advertising system enables you to quickly build and grow your business across screens and around the globe.
Features- They provide you control like no other platform and provide Video ad hosting, tracking and reporting with a suite of targeting, filtering and verification tools. They offer quite a lot of formats for every screen which includes In-stream, out-stream and custom player formats across desktop, mobile, apps and connected TVs. They also provide an excellent data management platform and allows you to quickly combine, customize and slice data to get insights that drive performance across video inventory.
An independent advertising company, Fyber takes on it to connect app developers and media companies with advertisers. It works as an SSP, Ad Server, Ad Exchange and Mediation, to assist thousands of the top app developers and developers and publishers to gain business revenue critical profit streams and it helps a billion users, worldwide. Its Publishers List is quite impressive too and includes Cheetah, PikPok, Pixelberry Studios, Melsoft Games and more. It also caters to the demands of excellent video ads.
Features- They have partnered with the best in the industry to ensure and certify quality ads and their layered security system ensures that ads placed on your properties are suited to your users and your needs. Their impression capping feature helps them stand out and execute on direct ad network deals without spending in-house engineering resources. Not only is it technologically strong but its team also knows and understands the market well.
Known for the management of video advertising delivery, yield management, and real-time reporting, saving valuable Publisher time and money, Beachfront.io is fast, easy and superlight. They are available on all the major platforms and is a leading video technology company enabling distribution and monetization of video across all screens.
Features- They work in direct contact with brands, ad agencies, agency trade desks, DSPs to programmatically fill your publisher inventory and have premium video ads to offer. They offer advanced ad mediation technology that can optimize your yield from all your direct advertisers and allow you to keep track of desktop, mobile app, mobile web, tablet and CTV advertisers under one unified platform. They help in building out cross-screen publisher network and providing the publisher with reporting console access to easily manage their network business.
An excellent global media platform and, Teads.tv has united and empowered the best publishers in the world and distributed ads to over 1.4 Billion people every month within professionally-produced content.
Features- They assure the most captivating ad experiences and deliver interactive, personalized, innovative creatives for 96% of Ad Age’s Top 100 Advertisers and make sure to connect publishers with demand from any of the sources, be it managed service or programmatic. They guarantee maximum revenue for publishers while assuring clean inventory for advertisers. Not just that, they offer access to unified auctions, multimedia support, yield management and quality safeguards.
A full stack technology solution for the digital advertising ecosystem, Select Media is used by major publishers for their mobile, display and video advertising programmatic tools to reduce cost, increase yield and create exposure to new demand sources. Their users highly recommend it as an SSP platform. They provide access to high quality video, display and mobile inventory on a global platform and guarantee quality, viewability and brand safety.
Features- They help publishers monetize their video and mobile inventory through its full – stack & outstream video ssp technology and provide access to its unique premium marketplace. Their influential yet real time dashboard lets publishers view the entire activities from one single place. It ensures integrations with every major source of inventory worldwide to in turn assure higher fill rates, more revenue and better eCPMs.
Integrated with all the major video demand partners, which includes Adobe Marketing Cloud, DoubleClick, Appnexus and more, Telaria has a unique toolset, including a Demand Dashboard, offers the ability to buy in the most streamlined way, backed by a dedicated support team. Their premium content partners include Warner Bros, Hearst Newspapers, Gannett and more.
Features- Their best-in-class technology, commitment to quality and safety and most importantly their track record makes them the most trusted source for premium video inventory. Their demand dashboard provides you with live stats and bidder diagnostics and Inventory curation.
A trusted SSP platform for premium publishers and broadcasters, Spotx powers about 600 and more publishers. Its publisher platform is built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
Features- They allow you to streamline all demand and maximize revenue in a single unified platform. They automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
In addition to display and video SSPs, there are some popular native SSP companies which are growing as the demand for native ads is on the rise. We hope this exhaustive list will help you with selecting the right SSP platform for your monetization needs. Although there are a few more supply side platform companies, the list of SSP platforms described here is a good starting point.
Blognife's Recommended Monetization Partners:
- Native Ad Network- Revcontent, Taboola
- Best AdSense Alternative- Setupad
- Contextual Ad Network- Media.net
- Video Ad Network- vdo.ai
- Push Notification Network- iZooto
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