List of Ad Exchanges in 2023: Private, Public, and Marketplace

Spread the love

Last updated on January 26th, 2023 at 07:17 am

The future of Adtech depends greatly on optimizing ROI for advertisers and helping publishers monetize their inventory at better rates. It is becoming important for technology companies and ad networks to understand the value of every impression and serve them to publishers so that the ROI of the advertisers are maximized. Since the media buying is carried out with the help of sophisticated algorithms with little human control over the optimization, the whole process needs a first-hand programmatic approach. In this article, we will take a look at some of the top ad exchanges which are capable of bringing higher ROI for advertisers and helping publishers optimise their yield. We have segmented the list into major ad exchanges followed by video and native ad exchanges.

Publishergrowth: The Revenue Acceleration Platform for Publishers

Blognife is elated to announce the launch of Publisher Growth- a community of publishers that helps you actively accelerate your revenue. This platform assists publishers in growing their traffic and revenue. As publishers, you can share and read reviews of ad networks and hosting companies. You can connect with other publishers to build links for growth and monetization hacks and more. This platform will help you stay up to date with the advertising and publisher ecosystem.

Also Read:  9 Ways to Make Money Online: How to Earn Extra Cash Without Leaving Your House


  • List of 200+ ad networks to monetize your site across all verticals.
  • Personalized site audit upon signing up on the platform that can increase your revenue.
  • Find all upcoming adtech conferences, webinars, and events in one place.
  • Stay informed with the latest adtech news across the globe.

  • List of Ad Exchanges for Publishers and Advertisers in 2023

    Take a look at the top and some of the biggest ad exchanges by market share. Most of these ad exchanges offer inventory across desktop and mobile for ad formats like display, video, and native.

    • Google Ad Exchange
    • Openx
    • Appnexus
    • Smartyads
    • One by AOL
    • Smaato
    • Rubicon
    • Mopub
    • Epom
    • Index Exchange
    • Nexage

    Video Ad Exchange List

    Although the exchanges listed above have video inventory and demand, they are not exclusive video ad exchanges. The networks which are listed below are the popular video ad exchanges. Publishers and SSPs can integrate with these video ad exchanges and make the demand compete with other partners.

    • Freewheel
    • Cedato

    Native Ad Exchange List

    Native has become an integral part of today’s advertising ecosystem. Almost every marketer or advertiser is looking for native solutions to boost their ROI. The ad spend on native will continue to grow and by 2025, native will be one of the top ad spending formats. So, further accelerating the growing demand, we are seeing the rise of native ad exchanges in the market. Sharethrough is the first integrated native ad exchange that helps publishers and advertisers make the most of this ad format. Included along with it, there are some other popular native ad exchanges that publishers can take a look at.

    • Revcontent
    • Sharethrough
    • Powerlinks
    • Bidtellect
    • Doubleclick Ad Exchange
    Also Read:  Top 20 Best Native Ad Networks List for Publishers 2023 Edition

    Doubleclick has reasonably increased its foothold in native to meet the growing demand of the brands.

    List of Private Ad Exchanges

    A private exchange can be said to be much safer for a publisher if the first-party data can be properly utilized to show advertisers the worth of impressions. There are a number of publishers and groups of publishers who have set up private exchanges to ensure that their inventory is sold at premium rates. In fact, most of the big exchanges do have their own private marketplace which is invite-only and serves as what we call ‘private exchanges’.

    Ezoic banner

    If you want to take a deep look at these private exchanges, I would suggest you filter and go through which is the largest database of ad tech vendors.

    Our Recommended Tools for Publishers:

    Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

    Spread the love

    Leave a Comment