A supply–side platform or sell–side platform (SSP) is a technology platform to enable web publishers and media owners to manage their advertising space ...

Digital advertising has been on a hike mainly because of the brilliant results that it caters and also for it is the most preferred method for putting forward ...

Over the last few years we have seen a tremendous growth in native ads. The origin of native ads can be attributed to contextual search advertisements which ...

Programmatic advertising has seen a meteoric rise over the last few years and is projected to drive nearly 84% of all display advertising in the US. ...