Last updated on April 30th, 2023 at 12:29 pm
The global digital advertising industry was $486 billion in 2021; by 2031, it is expected to grow to over $1700 billion. Digital advertising has risen primarily because of the improvement of technology and the mass availability of gadgets like mobile phones and computers. Thus, it also explains why it is said that the future of digital advertising will witness a massive influx of mobile ads.
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One highly used platform in the US is Admob, an in-app advertising platform and a portmanteau for “advertising on mobile.” It is an excellent source for efficient monetization and is flooded with excellent features. It is relied upon by some of the leading developers and advertisers in the world. There are over 1 million apps using Admob, 200 billion ad requests per month, and more impressive statistics. In this article, we will discuss in detail the different ad formats provided and Admob eCPM rates in the US. Head over to this article if you wish to learn more about Ad CPM Rates in the US across the web.
Admob Rewarded Video eCPM Rates in the US
Quite a quid pro quo, Rewarded Video Ads are basically an all-happy situation when both the advertisers and the publishers seem content with the practice. They are more known and favored in the mobile games sector and are a great way of integrating the ad into an app. They allow convenient and effective communication of the brand’s message and result in good monetization. Consumers can watch the ads in exchange for lives, points, or other virtual goods.
They do not disrupt the game’s flow, and the user experience remains great. It has good retention and opt-in rates, and they also witness major customer loyalty, bringing the engagement rate to 90%. Other than that, they also have pretty high click-through rates. Admob is said to offer a complete solution for this particular ad format, with intuitive formats in portrait and landscape mode, revenue optimization through rewarded mediation, and robust performance analysis by connecting to Firebase. They also have a pretty excellent CPM rate, which is a substantial $20 for iOS and $14 for Android. These are probably the highest one could offer, and undeniably they are great.
In a nutshell:
- Rewarded Video eCPM for Android: $10-$14
- Rewarded Video eCPM for iOS: $16-$20
Admob Native Ads eCPM Rates in the US
The ads match the look, feel, and function of the media format in which they appear, and they often appear on social media feeds or web pages. The one reason it stands out is that it does not really look like ads and does not constantly appear on the screens as pop-ups, despite one hitting on close a million times. They camouflage with the editorial flow of the page, and its non-disruptive nature brings to it all the attention and praise.
When browsing on Google, have you noticed the ad listings on the top of the search results, or have you noticed terms like “recommended for you” or “suggested for you” on Instagram, Facebook, or YouTube? These are the native ads. Admob’s Native Advanced ads allow you to create and implement highly custom ads that fit your app. They send you the ad components, and you can guarantee an excellent user experience by rendering them in your app. The CPM offered is $1.5 and $3.0 for Android and iOS, respectively. They would appear as great as what they offer for other ad formats, but for Native Ads, it is good.
In a nutshell:
- Native eCPM for Android: $1-$1.5
- Native eCPM for iOS: $2-$3
Admob Banner eCPM Rates in the US
A very popular form of advertising, Banner Ads are image-based ads rather than text-based ads and are basically rectangular graphic displays that stretch across the top, bottom, or sides of a website. Also called Display Advertising, they contain static or animated images or media and are usually placed in high-visibility areas on high-traffic websites. Admob’s banner ads appear at the top or bottom of the app screen and will definitely prompt users to perform an action like install apps, visit websites, get directions, view products or call a phone number, or more. Their in-app engagement ads expand to full screen when the banner is tapped, and their intelligent banners automatically resize to fit different screen sizes as you rotate the device. While the CPM offered would not look great, compared to the other platforms, it is pretty good. They offer a CPM of $0.45 and $0.50 for Android and iOS, respectively.
In a nutshell:
- Banner eCPM for Android: $0.40
- Banner eCPM for iOS: $0.50
Admob Interstitial eCPM Rates in the US
Interstitial Ads have full-screen ad formats that cover an app’s entire interface and appear at natural app transition points like when the game is paused or when you complete a level and are moving on to the other one. They are most preferred because they spread out on the screen, making them more eye-catching and engaging. Also, they provide the users with an option, and they can skip the ad if they do not wish to watch it, which is also an excellent way of assuring user experience.
Advertisers make use of Abmob’s Interstitial Ads to create engaging brand experiences or direct action, such as driving app downloads. Nevertheless, the CPM offered for the given ad format is $13 and $9, for iOS and Android, respectively, and the CPM is pretty good too. Not only is Admob paying one of the highest CPMs for this ad format, but they are also quite sure that they would prompt actions and conversions.
In a nutshell:
- Interstitial eCPM for Android: $7-$9
- Interstitial eCPM for iOS: $10-$13
Suppose you’re an app developer looking to do a revenue analysis for your upcoming app, which would have a significant volume of US traffic. In that case, I believe the table above would be helpful. Also, know that the mentioned eCPM rates are averaged out since eCPM is a metric that varies on a number of factors and is dynamic in nature. Keep visiting Blognife for more exciting articles on traffic monetization, CPM rates, and other tips. Check out if you want to know more about Admob eCPM rates in India.
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