Mobile-specific advertising networks are the best ways to serve ads on the users’ mobile screen. Nowadays, people spend much more time on their phones than on their computers. So, it is very important for ad networks to exclusively serve ads to mobile devices and thus efficiently streamline the process. AdMob is Google’s very own premium mobile ad network that allows publishers to monetize their mobile apps with relevant ads from a huge inventory of advertisers. AppLovin is a popular mobile advertising company which was founded in 2011. They are one of the most trusted mobile advertising networks that enable both mobile apps and games monetization, and also helps mobile app developers to earn higher revenue through it.
In this article, we will do a comparative study of the two premium mobile ad networks and try to understand their pros and cons.
AdMob vs AppLovin: Minimum Traffic Requirement
Since AdMob is owned by Google, it has no minimum traffic requirement. It does not impose any language requirement either. But to become a publisher in this network, you need to have a prior approved AdSense account and your app’s content shouldn’t be explicit.
AdMob vs AppLovin: Revenue Share Percentage
AdMob has a revenue split ratio of 60:40. The network shares 60% of the generated revenue with the publishers and retains the rest 40%. We didn’t find any revenue share percentage for AppLovin on their site.
AdMob vs AppLovin: Ad Quality
AdMob, being a Google product, has global reachability and displays high-quality advertisements. It supports cross-platform monetization (Android, iOS, and Windows). Publishers have the ability to customize text ad units with specific colours and fonts in order to maximize visibility and click rates.
They support all major mobile ad formats such as video, native, interstitial, and banner ads which are very useful to optimize your revenue. Their lightweight custom SDK is designed for your app platform to deliver higher quality ads for both mobile and Apple TV apps.
AdMob vs AppLovin: Publisher List
AdMob is used by top app developers around the world like Etermax, Cheetah Mobile, Backflip Studios and Fingersoft.
DoubleClick AdX is an inventory partner of AppLovin.
AdMob vs Applovin: CPM and RPM Rates
The earning model of AdMob is based on a CPM basis, though there is also some CPC advertising available. The revenue is highly dependent on the location of the traffic. AdMob provides lower rates of CPM compared to AdSense. The average RPM on Android platform lies in between 15 cents to USD 1.50 while on iOS, it is between 20 cents to USD 2. They have very good fill rates and competitive eCPMs. Interstitial ad units have an RPM rate of USD 2 to 4 for Android platform and USD 3 to 5 for iOS platform.
AdMob vs AppLovin: Payment and Earnings Report
AdMob follows the monthly payment cycle. The minimum payout threshold is USD 20. It supports payment through a number of portals which include ACH, PayPal, and Wire Transfer. AppLovin pays publishers on a NET15 basis through a number of options such as PayPal, ACH and Wire Transfer. The minimum payout threshold is USD 20.
While Admob is a perfect ad network to monetize global traffic, AppLovin has expertise in monetizing traffic from North America and parts of EU. Also, the revenue varies from ad formats and both these mobile ad networks can be used together with any mediation platform like Mopub, Mobfox or Supersonic. We hope this article has been useful and expect your continued support to help us create more engaging content.
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Both the network offers high CPM rates for US and tier one traffic. Admob offers global coverage.