10+ Admob Alternatives List of 2018 for App Developers

Admob is definitely one of the largest mobile ad networks that help publishers and app developers make good revenue from native, banner, video, and rewarded video ads. Since the network is run by Google, it follows strict approval criteria and a lot of app developers gets banned for violating their terms and conditions, knowingly or unknowingly. Also, Admob offers a global fill rate, but there are certain ad networks which perform better than Admob regionally. In this article, we are going to discuss 10+ Admob alternatives that app developers can try to boost their overall in-app revenue with quality and targeted ads.  


Why Should You Go for Admob Alternatives?

Definitely, Admob is one of the best mobile ad networks that offer strong eCPMs across major demographics and one may wonder why publishers and app developers would choose to go for other alternatives apart from Admob.

  • Although Admob provides the following ad formats– native banner, interstitial, rewarded video– All the formats are not available for all countries, especially the retarded video, and there are other networks which provide these high CPM formats. Under those circumstances, it becomes essential to opt for those Admob alternatives.
  • Biddings are dynamic and it may happen that the same advertiser is bidding in different exchanges and not Admob alone. The bids go up and down depending on the advertiser competition and the inventory available across an exchange. Thus, there are exchanges apart from Admob that can pay higher CPM rates for bids and use a mediation network to complete the ad networks and exchanges dynamically can increase your overall revenue.
  • At times when an app developer gets banned from Admob, they have to rely on other networks for their app monetization. In such cases, these Admob alternatives can come handy.

1) Facebook

Facebook with more than 2 million advertisers globally is a tough competitor of Admob. The network offers high CPM rates to app developers and the rates are generally close to that of Admob. At certain markets, Facebook beats Admob, but the overall rates are somewhat similar. Facebook offers good CPM rates for tier one countries and the rates for tier 2 and tier 3 is increasing.The CPM rates for iOS is comparatively higher than that of Android. Also, the rates for native banner ads is quite good! Here we are listing the rates for native banners, interstitial, and rewarded video for US and Indian traffic. Facebook comes to the closest in terms of CPM rates.



Native Interstitial Rewarded Native Interstitial Rewarded
Country Android Android Android iOS iOS iOS
India 0.07 0.33 0.63 0.64 0.97 4.8
UK 0.62 1.18 8.8 2.73 3.84 23.9
US 0.99 5.4 12.4 2.24 4.3 16.29
  • CPM rate- 30 Cents to 80 Cents.
  • Minimum Traffic Requirement- 
  • Payment Method- They pay on a NET 30-day basis, and the minimum payout threshold is $100. And the payment options are Pay Pal, Credit or Debit Card, and other Local Manual Payment Methods.

2) Chartboost

Chartboost is yet another popular mobile ad network that offers fall back rates for tier 2 and tier 3 traffic. The network doesn’t have high CPM rates but has demand for global goes. So, in countries where Admob may fail to perform, Chartboost has a growing presence in tier 2 and tier 3 countries can be an option for app developers targeting these countries. The CPM rates for rewarded video ads is around 69 cents and those of interstitial is around 15 cents on Android for Indian traffic.

  • CPM rate- for iOS is in the range of USD 3 to 6 while for Android, it is about USD 2 to 4.
  • Minimum Traffic Requirement- 
  • Payment Method- They pay on a NET 30- day basis and the minimum payout threshold is $75. The payment option is Wire Transfer.

3) Vungle

Vungle is a leading mobile in-app video advertising platform that was founded in the year 2011. The network provides a CPM rate which is somewhat on the average side and should be used in your ad stack only as a backfill. The rates for rewarded video is in the range of $4 to $6 and those of video is in the range of $3 to $5. It can perform well in geographies where Admob doesn’t have any demand for video and rewarded video since most of their advertisers target global traffic. See below, the CPM rates for India and US (both Android and iOS).


Video Rewarded Video Rewarded
Country Android Android iOS iOS
India 0.33 0.35 0.44 1.03
US 2.33 4.4 5 7
  • CPM rate- For US traffic the CPM rates are $5, and the for Indian traffic it is 30 cents.
  • Minimum Traffic Requirement- No minimum traffic required.
  • Payment Method- They pay on a NET 60-day basis, and the minimum payout threshold is $50. And the payment options are Paypal and Wire Transfer.

4) Adcolony

Adcolony is yet another popular mobile video ad network that has a great presence in the US and mainly other tiers one countries. The network again fails to offer good rates for tier 2 and tier 3 traffic. It offers premium CPMs and high fill rates for its publishers and is able to do so mainly because of its advertising tie-ups with most of the Fortune 500 companies. The CPM rates are comparatively lower as seen from the table below when compared with Admob. However, Adcolony can be a good Admob alternative for tier 3 countries.

Video Rewarded Video Rewarded
Country Android Android iOS iOS
India 0.35 0.75 NA NA
US 2.343 5.87 2.14 8.12
  • CPM rate-
  • Minimum Traffic Requirement- 
  • Payment Method- 

5) Unity Ads

Unity ads is a popular mobile video ad network which offers robust CPMs for gaming apps. The network has some of the top advertisers and companies which are targeting gaming audience and offers high CPM rates for major goes. If the traffic is targeted, publishers can earn as high as $20 and above from Gaming. Unity is particularly strong for game developers. The CPM rates for rewarded video ads on Unity Ads platform is around $8 for both Android and iOS. For that of normal video, the CPM rates tend towards $5. It needs to be mentioned that the fill rates are particularly higher on Android devices as compared to iOS devices.


Video Rewarded Video Rewarded
Country Android Android iOS iOS
India 0.45 0.61 0.86 1.30
US 4.66 8.65 5 7.78
  • CPM rates- The CPM rate is between 7 cents to 40 cents.
  • Minimum Traffic Requirement- 1 million page views per month and more.
  • Payment Options- They pay on a NET 30-day basis, and the minimum payout threshold is $100.

6) Tapjoy

Tapjoy is yet another very popular mobile ad network which has a good presence in tier one countries. The company specializes in video ad and works with premium advertisers and Fortune 500 companies. The CPM rates offered by Tapjoy for US traffic is around $12 for rewarded video ads on Android and that of $14 for iOS. Tapjoy offers great CPM rates for countries like US, UK, Japan, Canada, Germany and many other tiers one countries. The rates are also decent for tier 2 and tier 3 countries. If you’re mediating Tapjoy with Admob, you should be expecting higher overall revenue returns. Here are the CPM rates for Tapjoy for US and UK.

  • CPM rate-  a couple of cents to a couple of dollars
  • Minimum Traffic Requirement- 
  • Payment Method- They pay on a NET15-day basis and the minimum payout threshold is $250. The payment options are PayPal, Check, Wire Transfer, and Direct Deposit.

7) Mobvista

Mobvista’s platform provides developers like you with the tools needed to make your apps a success. The technology helps you increase revenues and boost engagement, letting you focus on building great apps. It is being used by major app developers and agencies who have more than millions of app downloads.

  • CPM rate-
  • Minimum Traffic Requirement- 
  • Payment Method- 

8) Smaato

Smaato is a mobile mediation network and an ad server which is specifically designed for mobile publishers and app developers. It works real-time. The company puts a strong focus on helping parties to monetize their mobile apps and earn the maximum revenue through various ad units. The company has a growing presence in South Asia and is a good Admob alternative for app developers in that region.Also, Smaato is expanding globally. The average CPM rate for US banner is around 75 cents and those for interstitial is around $3.

  • CPM rate- The CPM rate for iOS ranges from 5 cents to USD 2.5 while that for Android tends to lie in between 2 cents to USD 1.6.
  • Minimum Traffic Requirement- 
  • Payment Method- They pay on a NET 60-day basis, and the minimum payout threshold is $100. The payment options are Paypal and Wire Transfer.

9) Appodeal

Appodeal is a programmatic ad mediation platform that gives publishers full control of their inventory in a real-time bidding marketplace. The tools mediate between a number of top mobile ad networks like Facebook, Admob, Adcolony, Tapjoy, Vungle, Flurry, and others and choose the bids which offer the highest CPM rates and also optimize on fills, conversions, and more. Also, the network handles the auto-refresh, it’s duration and segment ads based on the audience geography. It is an intelligent ad mediation platform that is loved by developers as they see strong CPMs

  • CPM rate-
  • Minimum Traffic Requirement- No minimum traffic required.
  • Payment Method- They pay on a NET 30-day basis, and the minimum payout threshold is $100. The payment options are Paypal and Wire Transfer.

10) Iron Source

As they said, “Built for developers, by developers, our platform is designed to give you everything you need for your app to succeed. From monetization to marketing and engagement, we’ll take care of the heavy lifting so that you can focus on building great apps.”Iron Source is a mobile mediation network that has a good presence a number of countries. Their CPM rates for Rewarded video ads are pretty good and consistent averaging $14+ for US traffic.

  • CPM rate-
  • Minimum Traffic Requirement- 
  • Payment Method- 

Irrespective of using Admob or not, there are a number of popular mobile ad networks and this list is something that can help you monetize your app in a better way. If you’re already using a mediation platform, we suggest you try Appodeal since it has been a well-recognized mediation platform and developers have seen pretty consistent revenue increasing by using this network. Also, make sure you implement the rewarded video ad formats since they have the highest CPM rates.We hope that this list of Admob alternative was useful and wish you all the very best in your app monetization strategy! Looking forward to seeing you again! Until then, Tada!

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Overall Review: Good

Need more than Admob! The list here offers some pretty consistent paying networks of global reach.

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Works as an ad optimization specialist helping publishers increase their ad revenue in display, video, native, and high impact ad formats. You can contact him on skype (skype id: ronniedey) to increase your ad revenue immediately or hire him for a consultation. If you're an ad network owner, do get in touch for sponsored reviews.

3 Comments
  1. Very very nice sir thanks so much

  2. which is the best platform for monetize our app. please email me on [email protected]

  3. Nice article it’s really help me a lot. Thank you for this infirmation

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