Top 10 Best Video Ad Networks List in India

The demand for video ads in on the rise. In US, there has been a significant rise in ad spent on video advertising as brands find it more effective in sharing their messages through video ads. Additionally, most of the brands have their advertising budget for TV ads which they are slowly bringing to online platforms in YouTube. However, it seems YouTube’s inventory is not enough to meet their requirements of the brands and they are looking to target additional websites. This has lead to an increased demand for in-stream video ads and publishers are making good money from these ad formats. In this article, we will discuss top 10 best video ad networks in India which can help Indian bloggers and publishers earn incremental ad revenue through video ad serving. 

Benefits of Video Ads for Publishers

Video can bring others, perhaps unexpected, advantages for publishers. Video advertising, for example, is five times more engaging than banners ads. This means publishers can earn bigger rewards for their video inventory and can make more money from it. Yet more than 70% of publishers still do not offer video content, costing them a huge stream of revenue. Between the benefits and lost revenue, publishers will not be able to grow their audience without a strategic video offering.

  • A Big Benefit: More Time Spent On Site : Video is high-impact and more immersive and engaging than text or static images. However, more importantly, digital video is inherently mobile – as are people. The time people spent on their mobile devices increased 117% in 2015 compared to 2014, and the latest estimates predict that video will account for 70% of all mobile traffic by 2021. Our mobile screens are also getting bigger and displaying at higher resolutions while data speeds are getting faster. Together, these factors are combining to create the most sophisticated mobile video experience to date.
  • Dynamic Brand Personality: Text is literally and figuratively one-dimensional when it comes to establishing and cultivating brand personality. Visuals certainly add another layer of engagement, but video has the ability to really bring a publisher’s site alive and also in establishing a loyal following and sustained viewership.

Top 10 Best Video Ad Networks List in India

Let us take a look at these best video ad networks that can help Indian publishers monetize their ad inventory. These video ad networks provide a mix of instream video ads and outstream video ads. The rates for instream is generally higher and the availability is more global when compared with outstream formats.



1) Zinc by Zedo

Zinc is the native video platform developed by Zedo. It offers outstream video ads to a number of publishers across its network. Zinc’s native In-Article video ads open slowly, fits perfectly into a news article and auto-adjusts to the width of the article. It is designed to be a polite and non-intrusive unit with a click-through rate of 2.5%. It has a viewability index of 80% which is much above the industry average of 50%. Zinc has direct tie-ups with advertisers in India and hence it can be a lucrative network for Indian publishers.


  • Formats: Outstream video ads
  • Minimum Traffic Requirement:  1,00,000 page views approx
  • CPM Rates: $3 and above
  • Top Geos: US, India
  • Payment Terms: Please contact support at [email protected]
  • Addition Info: High paying outstream ads for indian traffic

2) ADSENSE FOR VIDEO

Most publishers who are using AdSense also have the option to monetize their website with “AdSense for video” ads. However, you need to integrate your player with a demo ad and apply for the same to get started. This might be a little technical. The approval process do take time, but once approved you can use DFP to run video line items and monetize it.

  • Formats: In-stream video ads
  • Minimum Traffic Requirement:  NA 
  • CPM Rates:  $3-$10
  • Top Geos: US, Global
  • Payment Terms: NET 21 days, $100 minimum
  • Revenue Share: 68% to Publishers
  • Additional Info: Google IMA SDK and video player integration required for sign up

3) GOOGLE ADX

We have seen Ad Exchange videos to perform well on certain sites. At Blognife, we get close to 70% fill rates for video ads and have a consistent CPM of USD 12 and above. The video CPMs depend enormously on the quality traffic and the optimization is handled by Google. So, it is very difficult to say the CPM rates for your traffic and site, however, the rates are generally good for tier one.

Doubleclick Ad Exchange

  • Formats: In-stream video ads, Outstream video ads
  • Minimum Traffic Requirement: 300,000 page views per month
  • CPM Rates: $3 to $20
  • Top Geos: US, Global
  • Payment Terms: NET 30 days, $100 minimum
  • Revenue Share: 80% to Publishers (plus Certified Partner’s share)
  • Additional Info: You need to setup your own video player or you can use custom players provided by certified partners

4) KOMLI

Komli is known to provide video ad solution to publishers. However, we do have limited information regarding this and looking forward to have your inputs on the same if you’ve used them.


  • Formats: Vertical video ads
  • Minimum Traffic Requirement: 1 million and above
  • CPM Rates: $3 and above
  • Top Geos: South Asia
  • Payment Terms: NA
  • Additional Info: Komli is one of the top video ad networks in South Asia and reaches to more than 300 million viewers every month.

5) TRIBAL FUSION aka Exponential

Tribal Fusion is one of the popular ad network which serves in-stream video ads from its partners and re-seller networks. I would suggest them only if you have a good volume of tier one traffic and getting an entry to Google ADX seems difficult.

  • Video Formats: In-stream video ads
  • Minimum Traffic Requirement: 1 million and above
  • CPM Rates: $5 and above
  • Top Geos: US, India, Tier 1
  • Payment Terms: NET 45 days, Minimum threshold $50
  • Revenue Share: 55% to publishers
  • Additional Info: It is one of the best ad network from video providing high CPMs to publishers due to direct campaigns.

6) TYROO

Typoo has been one of the original pioneers of online advertising in India. They do have a host of video solutions which are mostly geared towards brand awareness and campaign awareness.

  • Video Formats: Vertical in-stream video ads for app, Discover wall, carousel format
  • Minimum Traffic Requirement: 300k views
  • CPM Rates: USD 3 and above
  • Top Geos: India, South Asia
  • Payment Terms: NA

7) VDOPIA now Chocolate Platform

Vdopia has been a known video ad network with offices around India and across the globe. The network specializes in mobile video formats and can offer better monetization opportunities for Indian publishers since most of the traffic in India is from mobile. The brand is currently renamed to Chocolate platform.

  • Video Formats: Pre-roll, Fullscreen, Native-inview, native
  • Minimum Traffic Requirement: 500k views
  • CPM Rates: $3 and above
  • Top Geos: Global
  • Payment Terms: NET 60 days

8) XAPADS

Xapads has tie-ups with a number of video ad networks and partners and are looking for tier one video supply. However, they don’t work with Indian traffic since they don’t have advertisers across their network who are looking to buy video ads on impression basis.

  • Video Formats: Pre-roll, native, in-banner
  • Minimum Traffic Requirement: 500k views
  • CPM Rates: $5 and above
  • Top Geos: Tier 1
  • Payment Terms: NET 35 days, Minimum: $50
  • Additional Info: Xapads doesn’t have much video demand for indian traffic

9) VERTOZ

Vertoz too has re-seller seats across a number of video ad exchanges and have direct tie-ups. You can use their in-banner video ad units for monetization if you have good traffic coming from the US. Additionally, they also offers in-stream and outstream video ad solutions for Indian publishers with worldwide traffic.


  • Video Formats: In-stream, in-banner
  • Minimum Traffic Requirement: 300k views
  • CPM Rates: $5 and above
  • Top Geos: Tier 1
  • Payment Terms: NET 30 days, Minimum: $50

The adtech landscape in India is still new and there isn’t many companies which are developing technologies for superior ad monetization for publishers and ROI benefits for advertisers. On top, video is an emerging marketing and thus most of the publishers have to rely either on AdSense or ADX if they are looking to monetize their Indian traffic. However, if you’re willing to monetize your worldwide and tier one traffic, there are quite a few ad networks and DSPs who buy video ad impressions at good rates. If you’d live to suggest anything and make our article on top 10 video ad networks in India more informative, we welcome your endeavor. 

Increase you programmatic display, video, and native ad revenue by booking a consultation with me. This limited time $150 consultation would include suggestions on how you can increase your website revenue. You will be getting two guides-- that can help you setup video ads which pays CPMs of USD 12 and above for tier 1 traffic and USD 5 and above for tier 2 traffic. Also you get a guide to setting up auto-refresh ad units (took me hours getting the code ready but it generates additional revenue. All these information would worth $2000 and above if you're going to learn by doing it yourself, plus there is a significant time cost involved as well. These steps, if implemented will guarantee least additional 50% revenue uplift on your blog or website. Since the slots are limited and I offer a one to one consultation, please book your preferred slot here. Do connect with me on my skype id:ronniedey. Looking forward to our 1-on-1 discussion to help assist in increasing your ad revenue.

Works as an ad optimization specialist helping publishers increase their ad revenue in display, video, native, and high impact ad formats. You can contact him on skype (skype id: ronniedey) to increase your ad revenue immediately or hire him for a consultation. If you're an ad network owner, do get in touch for sponsored reviews.

1 Comment
  1. Very useful article for IT entrepreneurs. I am also planning to start a video AD project and definitely your blog is going to help me a lot. I came to know about more options I had never seen on internet.

    Thanks a lot

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