Over the years marketers have moved from traditional advertising to digital advertising. We have seen a gradual shift of media buying from contextual to ...

One way of not having the viewers say yawn, lose interest and shut down your ad, is making use of video ads, because it is known that nothing is more boring ...

The demand for video ads in on the rise. In US, there has been a significant rise in ad spent on video advertising as brands find it more effective in sharing ...

Native ads are growing to be one of the best performing ad types with high user engagements. Brands are using native ads to share their stories and connect ...