The digital ad spend in India is still stuck at 15%, while most other evolved markets rise it up to 40% because the advertising model in India is existentially broken and publishers and media agencies take very little responsible action. However, there is quite a possibility of improvement and the growth is guaranteed anyway. As personalization and real behavior metrics continue to emerge, and the growing base of mobile users in India brings in opportunities in the in-app advertising space. Admob is one of the largest global ad networks and can fill your ad requests from anywhere in the world and can help increase the value of every impression across all your networks with the most advanced monetization technology. They have some of the most innovative ad formats that engage and retain users and they have robust reporting and measurement features that deliver deeper insights into how your users are interacting with your mobile app and ads. Here, we would discuss the different ad formats that they have to offer and the Admob’s eCPM rates for Indian traffic for each of these ad formats.
Admob Rewarded Video eCPM Rates in India
Rewarded Video Ads are one of the most popular ad formats in the mobile gaming sector and are a complete win-win situation for the advertisers and the publishers. They are quite a good of integration of ads into apps and they follow a certain level of exchange system, where the users watch these ads in exchange for lives, points or other virtual goods that would be beneficial in the game. These ads are a great way of easy monetization because they deliver the brand’s message quite effectively and would lead to better conversions. On top of it all, the user experience continues to be the same because they can pick up the game just from where they paused or just resume it. Also, a survey shows that 79% of the mobile gamers prefer opt-in rewarded video. They have 80% opt in rates and some 90% engagement rates, which might just be higher than most other ad formats. Admob provides a complete solution for Rewarded Video Ads, with their intuitive ad formats in portrait and landscape mode, revenue optimization through rewarded mediation, and robust performance analysis by connecting to Firebase. They have quite a CPM rate to offer for it too, which is $4 and $1.50 for iOS and Android respectively. These might also be the highest CPMs that they have to offer in India.
Admob Native Ads eCPM Rates in India
While scrolling through Facebook, YouTube or Instagram, have you even noticed terms like “recommended for you” or “suggested for you” or even the words “sponsored” or such or even the ad listings that appear at the top of your Google Search Results? These are native ads. Native Ads are basically those that match the look, feel and function of the media format in which they appear. They are usually found on social media feeds or as recommended content on a web page and unlike most other ad formats like banner ads and such, they do not really look like ads, because they are parallel to the editorial flow of the page. Also, they are highly favored because of their feature of being absolutely non disruptive and looking like a part of the content and not constantly sticking out like an annoying pop up ad. AdMob Native Advanced ads allow you to create and implement highly custom ads that fit your app. They directly send ypu the ad components which once rendered into the native app code, would deliver great user experience with ads that look and feel like a natural part of the app. The CPM rate offered by Admob for such is $0.30 and $0.20 for iOs and Android respectively. These are pretty good, and may not seem like high rates, but they are pretty decent.
Admob Banner eCPM Rates in India
Banner ads are quite the simple form of advertising and are basically the rectangular graphic display that stretches across the top, bottom or sides of a website and are image based ads, than text based. They usually consist of static or animated images or media and are usually placed in high-visibility areas on high-traffic websites. They seem to be quite attractive and engaging and can help generate brand awareness, leads and retarget audience, better conversions, such as giving a visitor a chance to sign up for a newsletter or free trial before they click away. Admob’s Banner Ads appear at the top or bottom of your app screen and more usually than not, prompt users to install apps, visit websites, get directions, view products or call a phone number. Their in-app engagement ads expand to full screen when the banner is tapped and their smart banners automatically resize to fit different screen sizes as the user rotates their device. The CPM rate offered is $0.20 for iOS and $0.10 for Android and an average, it does not seem good.
Admob Interstitial eCPM Rates in India
Interstitial Ads are full-screen ad formats that cover the interface of an app and appear at natural app transition points like when the game is paused or when the user completes a level and moves to the other level. They provide the users with an option to watch the ads, and if they do not wish to, they can simply skip it. They seem to be more eye-catching and engaging, mostly because the cover up the entire screen. Admob’s interstitial ads create engaging brand experiences, or direct action, such as driving app downloads. The CPM rate for the same is $1.80 and $1.30 and in comparison with the CPM rates of the last two ad formats, these are great. The table below provides a complete wrap up of Admob’s ecpm rates in India.
If you’re an app developer and looking to do a cost analysis for your upcoming app which would have a significant volume of Indian traffic, I believe the table above would be helpful. Also, know that the mentioned eCPM rates are averaged out since eCPM is a metric that varies on a number of factors and is dynamic in nature. Keep visiting Blognife for more interesting articles on traffic monetization, cpm rates, and other tips.