According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently). Over the years, we have seen a growing interest among the advertisers when it comes to quality video inventory for tier 1 traffic. The video ad industry is slowly adapting to this growing demand of quality video supply! Programmatic channels have also fueled the rise of video advertising– as smart marketers are looking to use video as a medium for their marketing campaigns. Marketers are now-a-days targeting popular websites for their reach of their video campaigns as YouTube alone doesn’t seem to suffice their needs.
This potentially creates an opportunity for quality publishers like you who have good volume of inventory and can meet the growing demands of advertisers. However, most advertisers/marketers prefer pre-roll video ads as compared to other formats like (outstream, IBV, interstitial video ads). This is proven by the fact that despite the growth of outstream video ad units, the CPM rates for pre-roll ads still remains the highest. However, there are certain roadblocks for publishers when implementing pre-roll video ads until now, and truvid- as a platform promises to overcome these hurdles for publishers and offers complete monetization solution. Before we take a deep dive into the solutions of truvid, let us take a look at the problems faced by publishers when it comes to monetizing video content.
Publisher Challenges when Getting Started with Video Advertising
No video content: Most of the web publishers don’t produce their video content as it takes a lot of effort to produce original video content. This is the first roadblock and thus publishers are not able to find relevant video content that best suit their niche. Additionally, there are chances of infringements and copyright violations as it is difficult to find the original source of most video content which are taken from YouTube under creative commons license.
On demand Video players Requires Customization: There are a number of video player solutions which are priced anywhere between $25 to $100 monthly depending upon the usage, ad requests, customizations etc. While you need to have some technical experience to enable the players (requires custom coding), they also come up with an upfront cost.
Hosting videos content is costly: While this might seem to be a simple task, you would actually end up consuming TBs of bandwidth and you have to pay for all the hosting. It can go from a few hundreds of dollars to enterprise plans depending upon the consumption of your video bandwidth.
In order to overcome these challenges for publishers, truvid has come-up with a comprehensive solution which only needs your to plug-and-play to get started.
truvid: A Complete Video Monetization Platform for the Publishers
truvid’s is a one stop platform for web publishers who are looking to monetize their video inventory at premium rates. With truvid’s technology you can get access to unparalleled demand from the top exchanges, DSPs, and Trading Desks. It has a marketplace that allows publishers to connect with advertisers and efficiently execute all deals. You can also create your video player widget and have the option to choose from truvid’s video library which contacts 1000’s of videos across popular niches be it food, entertainment, politics, gender etc. Also, the platform is suited for publishers of all type who have a good volume of premium inventory. Before we get into details, I would like you to take a look at the different solutions offered by truvid to the publishers.
truvid’s Solutions for Publishers
OVP Technology: truvid’s OVP enables market leaders to connect content, Brands and Media under one sophisticated platform and customize it to fit their needs. Our API connections to well-known, established and popular media and demand ad servers allow for an instant live ecosystem, turning your business into an active marketplace moderator.
Truvid Live Marketplace: The truvid marketplace is ideal for content owners, brands or media providers. Anyone connected can showcase their inventory and command the best price, whilst building an immediate revenue stream. Demand partners of truvid receive instant access to premium media sources, and can create a perfect match between content and audiences, creating the ultimate viewer experience
SSP for Publishers: truvid SSP technology allows media owners to extract professional content and monetize ad revenues through innovative ad formats and viewable widgets. Determine pricing, and be confident that we are taking the measures to maintain the integrity of all the inventory.
HTML5 Media PLayer: truvid’s HTML 5 media player incorporates advanced advertising customization gestures as well as advanced bidding technology, allowing you to achieve superb ad revenue optimization and top fill rates.
Content Management Platform: Content owners can instantly partner with top tier publishers and gain maximum exposure while distributing their work to a loyal and growing audience of billions. Our premium technology allows you to control distribution, and see exactly where your content is being consumed.
Benefits for Publishers: Getting Started with truvid
truvid is a one stop solution for web publishers. The benefits include additional video revenue (which can be a significant part of your total advertising revenue) and you don’t need to focus on building your content and player for it.
It is truly a simply plug-and-play interface with beautiful UI which makes it easier for anyone to get started with the platform.
truvid takes all the effort of sourcing the demand and auctioning it at the highest rates on your behalf. Truvid SSP is created to help you get the maximum price for every video impression and ensure that you have the highest fill rate across your inventory.