Last updated on January 26th, 2023 at 05:05 pm
It is no surprise that Advertising not only has the power of enhancing the user app experience but also damaging it. From intrusive ads popping at inconvenient times to heavy ads that freeze your entire app, it is critical to identify the suitable ad formats, specifications, placements, and frequencies for your app for delivering an enjoyable in-app experience while maximizing your ROI.
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Features:
A popular ad format that has grown to be advertisers’ favorite is interstitial ads. With continuously high impression and click-through rates, Interstitials have proven to be way more catchy and engaging as compared to banner ads. The full-screen high-quality displays attract users with relevant content at logical transition points during an app’s flow. Although a larger space certainly allows the message to be captivating, it can also be highly pushy when placed too frequently or placed at a bad time. Hence, analyzing the flow of your app is important in order to define its frequency and placement.
Over the years, interstitial ads have evidently performed well in terms of click-through and conversion rates. For instance, AppFlood, the China-based mobile ad network reported their interstitial mobile ads to account for 70% of mobile ad revenue globally in the first quarter of 2014.
Here is a List of the Top 10 Best Mobile Interstitial Ad Networks
1) InMobi:
InMobi is the largest mobile advertising platform with a reach of over 1.5 billion unique mobile devices across the globe. It enables consumers to discover new products and services. The network was founded initially as an SMS-based search service in 2007. Later in 2008, it got rebranded as InMobi and was upgraded to mobile advertising. The company is in competition with the leading giants like Facebook and Google in the mobile advertising domain. InMobi has a CPM-based revenue model. However, their revenue sharing percentage with the publisher is not known.
Ad Types supported
- Interstitials
- Banners
- Rewarded Videos
- Native Ads
CPM rate- the range of a few cents to USD 2.5 for Android while for iOS, it is between USD 2.5 to USD 7.5.
Minimum traffic Requirement– 5K page views per day.
Minimum Payout- The minimum payout threshold for India is $50. While for other countries, it is $300. The unpaid earnings get carried over to the next payment cycle. The payout cycle is 60 days. Payment is done via PayPal or Wire Transfer/RTGS.
Alexa Traffic rank– 58,658
2) Admob:
Admob is reportedly the best mobile ad network founded in 2006. With over 1 million Apps running Admob and 100000+ Google advertisers, the network has been attaining 200% increase in CPMs since 2013. After it was acquired by Google in 2009 for USD 750 million, AdMob has gone through redesigns to incorporate the core functionalities of the Google advertising network. The network has a vast pool of advertisers facilitating high fill rates and competitive eCPMs. It is indeed a very good platform for developers to monetize their mobile app traffic.
Ad Types supported
- Interstitials
- Text Ads
- Banners
- Rewarded Video
- Native Ads
CPM rate- USD 2 to 4 for Android and USD 3 to 5 for iOS.
Minimum traffic Requirement– None.
Minimum Payout- The minimum payout threshold is that of AdSense i.e. $100. Payouts can be done via PayPal, ACH, and Wire Transfer.
Alexa Traffic rank– 1
3) Startapp
Startapp is an innovative ad platform offering app monetization solutions to mobile and social app developers. The network currently collaborated with over 220,000 apps and is operating with a database of over 1.4 billion mobile users across the globe. With improved app engagement tools and quality UX, Startapp helps developers to monetize their social networking and messaging apps. It delivers optimized native ads that seamlessly integrate into every app while ensuring greater user interaction. Publishers can be assured of higher eCPMs with 100% global fill rates effectively leading to high conversion rates.
Ad Types supported
- Interstitials
- Banners
- App wall
- Entry/Exit Ads
Minimum Payout- The minimum payout threshold is $50. Payouts can be done via PayPal, Cheque, and Wire Transfer.
Alexa Traffic rank– 51,147
4) Appnext
Appnext is a leading mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. Every day over 650M users worldwide are interacting with Appnext- powered app recommendations, tailored to their preferences, daily habits, and unique real-life context. With more than 60,000 ad developers registered in the network, this mobile ad network serves more than 35 billion impressions per month across 180 countries.
Ad Types supported
- Interstitials
- Appnext SDK
- Mobile Web Ad Widget
- API
Minimum traffic Requirement– It can be anywhere in the range of USD 2 to 4.
Minimum Payout- Payout is done monthly. The minimum payout for Paypal is $20. For new publishers, for the first time, the minimum payout threshold is $100. The standard PayPal transaction fee of 2% is applied. The threshold for the Wire Transfer method is $200. The publisher has to bear the wire transfer fee of $35.
Alexa Traffic rank– 79,296
5) Tapjoy
Founded in 2007, Tapjoy is an ad and mobile app promotion platform that lets its users monetize the app using virtual currency. It allows users to engage with the ads in a unique way. The network doesn’t require users to tap on the banner ads. On watching the video ads, downloading promoted apps, or subscribing to other services, virtual currency is offered. Users can then spend this virtual currency for in-app purchases from publishers. Thus, with the help of Tapjoy, users who have no wish to spend real currency on app content can be monetized by developers.
Ad Types supported
- Interstitials
- MarketPlace
Minimum Traffic Requirement–
Minimum Payout- The minimum payout threshold is $250. Payout is done via PayPal, Check, Wire Transfer, and Direct Deposit.
Alexa Traffic rank– 58,642
6) Facebook Audience Network
Facebook Audience Network is a comparatively newer advertising platform which has been developed by Facebook. The network displays ads on the Facebook mobile web as well as app. It also feeds ads to other apps and mobile websites through what it calls the “Audience Network”. It is also based on the CPM model – Cost per 1000 Impressions. The Audience Network works on a real-time basis. Using a combination of access to Facebook advertisers and people-based marketing, publishers can increase the ad revenue and sustainable value of their business while driving better results for their advertisers.
Ad Types supported
- Interstitials
- Banners
- Native
Minimum traffic Requirement– Unknown
Minimum Payout- The minimum payout threshold is $100, summed across all your apps. If the earnings are less than $100 in a month, then the revenue will be added to the next month.
Alexa Traffic rank– 3
7) Mobfox
Mobfox is known as the largest mobile advertising network in Europe offering various ranges of features to both advertisers and publishers. Founded in 2010, MobFox has become the fastest growing ad network after Admob. Especially, as a publisher of MobFox, you can enjoy ad serving solutions that work on all mobile platforms. Publishers are allowed to run directly sold and promotional campaigns, manage their ad networks and connect to over 100 demand partners using the MobFox RTB Exchange. The newly launched Mobfox RTB platform enables the publishers to use native ads in their apps, and the options to mediate third-party ad networks through the Publisher Platform.
Ad Types supported
- Interstitials
- Banners
- Native
Minimum Traffic Requirement–
Minimum Payout- The minimum payout threshold is $50. If the revenue is less than $50 in a month, then the revenue will be added to the next month.
Alexa Traffic rank– 85,926
8) RevMob
Revmob is an advanced advertising and monetizing solution for website developers and mobile apps. The network functions in over 180 countries and serves more than 23000 clients with the primary objective of implementing engaging mobile campaigns using innovative ad formats. The fastest and easiest SDK makes integration very simple allowing the publishers to set up the ads in not more than 5min and start monetizing immediately. RevMob drives higher eCPMs with 100% guaranteed fill rates which help publishers to earn higher revenue from apps across both Android and iOS platforms.
Ad Types supported
- Interstitials
- Banners
- Video Ads
Minimum Traffic Requirement–
Minimum Payout- The minimum payout threshold is $50. Payout is done via PayPal, Payoneer, and Wire Transfer
Alexa Traffic rank– 291,214
9) Applovin
AppLovin is one of the popular mobile advertising companies founded in 2011 that allows brands to acquire and re-engage users on mobile devices. It supports apps on cross-platforms driving monetization in android, iOS, Amazon, and other mobile web platforms. As a publisher on AppLovin, the ad revenue generally is earned on a CPA or CPC model while generating high eCPM rates and fill rates. So with a database of 1 million users, publishers can easily reach 70% of brand consumers within a week. The powerful, comprehensive analytics reporting dashboard delivers quick results to help you make most of the ad campaigns.
Ad Types supported
- Interstitials
- Banners
- Video Ads
- Native Ads
Minimum Traffic Requirement–
Minimum Payout- The minimum payout threshold is $20. Payout is done via PayPal, ACH, and Wire Transfer
Alexa Traffic rank– 56,229
10) Fyber
Fyber is an independent ad technology platform that connects application developers with advertisers. The company intends to help developers with the existing challenges they are facing while maximizing revenue for publishers. Fyber uses technologies to provide connections between app developers and advertisers. The company works across different devices and different platforms. Their products, including SSP, Ad Server as well as Exchange, and Mediation products provide thousands of developers with an opportunity to generate revenue with the involvement of more than 500,000 users around the globe.
Ad Types supported
- Interstitials
- Video Ads
- Performance Campaigns
- User Acquisition Campaigns
Minimum Traffic Requirement–
Minimum Payout- The minimum payout threshold is $20. Payout is done via PayPal, ACH, and Wire Transfer
Alexa Traffic rank– 66,603
Hence, interstitial ads are the best ad formats to consider if you are planning to maximize your engagement reach. Given that interstitials have a higher visual impact due to rich media or video content, it becomes easier for advertisers to catch user attention. These ads offer to allow the advertisers to amplify the audience’s awareness by capturing most of the available space on the screen, whether laptop or Smartphone. Besides, it boosts engagement, and retention rates and ultimately leads to conversions. Make sure you check the best practices while implementing interstitial ads on your app.
Our Recommended Tools for Publishers:
- Best AdSense Alternative- Setupad, Ezoic
- Push Notification Network- iZooto, Unative,
- Best Contextual Ad Network- Media.net (Extra 10% for 3 months)
- Native Ad Network- Mgid
- Popup Ad Network- Exoclick, Propeller Ads
- Best Web Hosting- Bluehost, Hostgator, Stablehost, WPEngine
- Blogging Tools- OptinMonster, Astra, Teachable,
I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]