Last updated on January 26th, 2023 at 04:27 pm
There are a lot of mobile ad networks in the market, but very few are as big as Admob. It helps publishers and app developers monetize their inventory at premium rates. The network has a right presence in all geographies with the prices being higher for tier one countries like Japan, the US, and the UK. Unlike AdSense, Admob doesn’t have any language restriction. Once your app is on Playstore or Appstore, you can start monetizing your app by putting the ad codes in the SDK.
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Along with the popular ad formats like the native banner, interstitial, and rewarded video ads, Admob also provides mediation tools to help publishers make the most of every impression. Unity ads, on the other hand, is a prevalent mobile ad network that is created explicitly for game developers. The network has tie-ups with some of the biggest brands and advertisers who are looking for gaming inventory. Unity Ads has been very popular and is known for its higher eCPM for rewarded video ads. In this article, we are going to make a detailed comparison of Admob vs Unity Ads which can help you choose the right ad network for you.
Admob vs Unity Ads: Minimum Traffic Requirement
Usually, if you are planning to use any popular ad network, there remain some traffic requirements which can sometimes cross to 1 million page views per month and more. This is generally the case for websites. However, for ad networks like Admob and Unity Ads you there isn’t much substantial traffic restrictions. Once you have an app live on the Play store, which gets a decent amount of impressions, you can start using these mobile ad networks. But the difference is you need to have a lot of ad impressions and also need to have engaged visitors to make significant revenue from in-app advertising. Although there is no minimum traffic requirement, making money from in-app advertising is not as easy as eCPMs tends to be much lower than websites.
Admob is a product run by Google, and the network takes a revenue share of 40%. It means that app developers and publishers are paid 60% of the amount spent by the advertiser, while Google takes a cut of 40% for the technology. Unity has different solutions for its app developers, and the revenue share is not clearly mentioned. We will update this section if we find something concrete about the revenue share percentage of Unity Ads.
Admob vs Unity Ads: Ad Quality
Since Admob is a Google company, it is always strict with the kind of ads that are displayed on its network. All the ads are manually reviewed before approval. It is ensured that all the content and creatives on the ad is family safe and doesn’t contain text that is provocative and incites hate, anger or violence. Unity also maintains a strict ad quality across its rewarded video and video ad formats and ensures all the ads are safe to run on its network of developer apps.
Admob vs Unity Ads: Ad Mediation
Admob, apart from providing a robust set of ad formats which promise high eCPMs, the network also includes mediation tools that can be effectively used to increase the overall ad revenue of each app. The mediation tools can be used to run multiple ad networks and let the winning bid take the ad slot and result in higher revenue for the publisher. While Admob acts both as an ad network and a mediation platform, Unity ads are one an ad network. However, you can mediate Unity ads with Admob or any other ad network for optimal performance and higher revenue.
Admob vs Unity Ads: Ad Formats
Unity ads only work with gaming publishers and app developers. It has only two ad formats, namely video ads and rewarded video ads. Whereas, Admob currently provides native, interstitial, and rewarded video ads as its preferred ad formats. The eCPM rates for rewarded video ads is particularly strong in the Admob network with prices going as high as $20+ for tier one traffic. The eCPM for Unity Ads can also go as high as $20+ for high converting traffic on gaming apps.
Admob vs Unity Ads: eCPM Rates
Admob is known to provide strong eCPMs across all geos, which make the average eCPM of Admob quite higher than other networks when compared. It provides the high rates for rewarded video ads for tier one traffic. The average tends to be around $16 for iOS and $12 for Android. For Japan iOS, the eCPM goes as high as $22 for rewarded video. The Interstitial rates tend to be around $5 to $8 while that of a native banner is about $1 and more. Admob doesn’t offer much revenue potential for tier 3 traffic as the eCPM is comparatively across its entire range of ad units. For countries like India, the CPM rates for the native banner is around 7 cents, and those of interstitial is approximately 40 cents. The rewarded video can go a little more to 80 cents to a dollar. Still, when compared with the rates of tier one countries, it is extremely low. Unity ads have an eCPM of $10 to $12 for tier one nations. The rewarded video eCPM for tier 3 country is around a dollar for Unity ads. We have seen that the rates are almost the same on iOS and Android for Unity ads. The rates for standard video ads is around $5 to $7. Countries which have higher video ad rates include Japan, USA, Canada, Germany, and more.
Admob vs Unity Ads: Payments and Earnings Report
Admob is pretty consistent on its payment terms and pay app developers on a NET 30 days basis once the accrued earnings crossed $100 for the month. If your earnings are less than $100, the payment is moved to the next cycle. Admob payments are processed through AdSense, and thus the payment terms and period is similar to that of AdSense. To receive payment from Unity ads, you need to submit an invoice to [email protected]. The minimum earnings balance required to send an invoice is USD 100. Your payments will be processed within 30 days of receiving the invoice and Unity ads pays to you via Wire transfer currently.
Admob vs Unity Ads: Final Verdict
Thus to wrap up, if you’re a gaming app developer, you should definitely try Unity ads to increase your overall revenue from Rewarded video ads and standard video ads. There are app developers who have made more than millions of dollar with Unity ads. The network reaches to more than 400 million US audience and has high rates for the right traffic. Additionally, you can use Admob to mediate with Unity ads to see the best of both the networks. We suggest you use an intelligent ad mediation platform like Appodeal that can optimize various ad networks, ad units and placements to give you the highest revenue out of every impression. Hope this comparison on Admob vs Unity Ads was helpful to you.
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