Monetizing Hindi blog content might not be very easy. In this post, we will discuss how to effectively monetize Hindi content with a popular list of ad networks for Hindi bloggers. Here, the context I’d like to discuss is, as a publisher, you’re responsible for providing quality content and the responsibility increase if there is not much site which provide quality content in the same domain. Audience from Hindi speaking demographics are getting Web-Ready.
In fact, publisher need to develop the eco-system to support audience with info, tutorials and videos to enable them consume associated internet products more effectively. Take a very simple example of online flight booking, which a lot of users from tier-2 and tier-3 Hindi speaking regions are doing by themselves. How to guides in relevant topics can be greatly helpful.
Thus the context of the topics are very crucial when thinking of monetizing Hindi content. And now lets get started with the ad networks which can help you monetize your hindi blogs.
Top 8 Popular Ad Networks for Hindi Bloggers/Publishers
1. Google AdSense
Google AdSense is one of the most crucial ad networks when it comes to monetizing Hindi content blogs. While the CPC will be low for your Hindi traffic, you can still make decent to break-even your content production and marketing expenses. I would recommend you to use AdPushup- a Google AdSense partner to further increase your Google adsense revenue from your existing traffic. Now with Google Adsense, as the major source of revenue, let us see what other alternatives we have in hand while considering monetization options for Hindi content blogs.
AdNow is an advertising network that offers widget based native ads, to be used by publishers on their website. This premium Ad network has more than 1, 50,000 publishers as of now. Adnow accepts publishers who are otherwise turned down by Taboola, RevContent and Outbrain. I have found Adnow’sRPM rates almost comparable to Taboola. Adnow shows mostly Hindi native ads for Indian traffic with CPCs around 2 cents. I am using them on one of my blogs and is getting USD 1+ RPM. Although, I am serving the ads after the content and via a custom pop-up to get the higher RPM. A recommended ad network for hindi traffic blogs. Also, read my Adnow review here.
You need to have a minimum of 1 million page views per month to join the Taboola network. However, it seems that the guys at Taboola are a bit flexible on this, and I got my blog approved with around 3,00,000 page views a month. It has been more than a year that I signed up with Taboola and the current traffic requirement to accept a site might be a bit high. Taboola can be a good complement for your AdSense ads. CPCs for Indian traffic is typically 2 cents and more. Their ads provide a good user experience specially on the sidebar and below content. Indian hindi traffic should do well with Taboola.
MGID has a decade old online presence with its current technology focusing on traffic exchange and native adverting. As such, there isn’t any traffic requirement and you can use this network in addition to other native ad networks to monetize your hindi blogs and websites.
5. Facebook Audience Network
The Audience Network is a collection of mobile apps (and now mobile web) where Facebook advertisers can serve ads using the same targeting and measurement tools that they use on Facebook. Essentially, running ads in the Audience Network extends an advertiser’s reach beyond Facebook and into mobile apps. Audience Network ads come in both native and display format for photos and videos, and advertisers can enable their Facebook ads to run on the Audience Network by checking “Audience Network” in the placement section when they create or edit an ad. With Facbeook’s Audience Network, you can see strong CPM’s if majority of your site’s traffic is mobile (considering most people in India are logging through mobile these days). I have created a detailed stepwise tutorial to get started with Facebook Audience Network which you can find here.
AdPop is an Pop-under Ad Network run by the native advertising company Adnow! AdPop claims to have 100 per cent Geo buyout with a CPM upto $6. However, most of the time you will get rates which will be much less since the maximum rate that they have seen for a site is $6 per 1000 pop-under impressions and chances are rare that you will be reaching that CPM. However, the good thing with AdPop is you get money in advance to try their service if any of their account manager reaches you.
eDomz.com is one of the best online Ad networks that has been in the business of diverting quality traffic to advertises since 2005. It’s pop-unders are runs on a cost per view model and it also offers CPM ads. The network is said to provide good rates for pop-unders and offers on time payment to its network of publishers. Also, eDomz works great with Indian traffic. Please note that Popup and Popunder ad networks run on CPA models and you need to see if your site’s niche and audience works well with these networks. If you run a bollywood celebrity blog in Hindi, eDomz can be a great option since they work really well with entertainment sites.
8. Affiliate Networks- vCommission
Companies like Flipkart, Amazon, Snapdeal are growing as a companies and reaching more remote areas. The user penetration rate is still low on emerging markets and this can actually let you earn food revenue by referring users to their websites or install their mobile apps. Additionally you should keep an eye on some indian ad networks like ForkMedia which has a good Indian advertiser base and work on in-image advertising technology.
As you scale your audience, you may consider direct buyers of your ad inventory too.
To sum up, your content marketing strategy would be more focused to drive affiliate sales and automatically, you will see better paying adsense ads since the adsense ecosystem for Indian market is hugely dominated by e-commerce, banking, retail and education sectors which have CPA end goals.
Share your recommendation and increase this list of ad networks for Hindi bloggers.