Category: Video Ad Networks

Video ads are still in the market, boosting revenue when used correctly. These ads offer higher engagement and better payoff than other ad formats. Video ad networks are platforms which connect video advertisers with publishers having advertising spaces across various websites. A video network buys inventory space in bulk. It gets more favourable rates due to their size, so when you use them, they connect you with ad space at various locations for a lot less money as compared to individual traders. Instream video ads are effective, as it delivers ads when the user clicks the play button to watch the video content. Regardless of the ad placement, ads are being viewed by the user along with the actual video content. Outstream video ads managed to garner higher visible duration so perform better. Video ad networks are required as you cannot get advertisers regularly throughout the year. Building the technology to run, report, optimize video ad campaigns is also quite challenging. Additionally, video ad networks help to fight against the fraudsters and spoofers. An effective video network should have better targeting, support all devices and provide robust analytics. Here are detailed reviews of popular Video ad networks for publishers and advertisers.

According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we have ...

According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we ...

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Over the years marketers have moved from traditional advertising to digital advertising. We have seen a gradual shift of media buying from contextual to ...

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The demand for video ads in on the rise. In US, there has been a significant rise in ad spent on video advertising as brands find it more effective in sharing ...

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The ad tech industry is one of the most exciting industries to be a part of chiefly because of its dynamic nature. The industry is almost always going through ...

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Over the years, we have seen a growing competition among the advertisers when it comes to quality video inventory for tier 1 traffic. The video ad industry is ...

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The ad tech industry is one of the most dynamic ones out there and it keeps on evolving. Technology has revolutionized the way online advertising is bought and ...

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Video Ads are becoming a major buy for advertisers around the globe. Top Fortune 500 companies invest millions in video ads to engage with their customers, ...

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What is Video Arbitrage- Video ad arbitrage is the technique of serving pre-roll video tags as display banners (in-banner video ads) and thereby serving them ...

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Teads, founded in 2011, is the inventor of outstream video advertising and the leading native video advertising marketplace. Publishers work with Teads to ...

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In this article we are going to talk about YouTube monetization and the potential earning opportunities for YouTubers in India. Here, we will not only discuss ...

Ad exchanges are digital platforms which are generally preferred for brand advertising and marketing. Ad exchanges make it possible for advertisers, agencies ...

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An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad ...

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At Blognife, we are covering articles on video ad networks to help publisher educate and monetize their video ad inventory. While video ads offer premium CPMs ...

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Ad exchanges have become a common factor in the selling and buying of display advertisements for a few years now. Now, ad exchanges have also forayed into the ...

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