Over the years marketers have moved from traditional advertising to digital advertising. We have seen a gradual shift of media buying from contextual to interest based and now programmatic. Today, demand side platforms aka DSPs play a significant role in helping marketers reach better ROI and growth rate with targeted ads which are displayed to potential customers across an array of websites. Leading DSPs have helped publishers make more revenue, however, most of these DSPs bid via ad exchanges and through SSPs platforms to minimize the ordeal of dealing with a number of publisher partners. If you’re a publisher with a good volume of video inventory, you can approach these networks to start monetizing your video inventory at premium rates. Take a look at 10 best video DSP list of 2018.
10 Best Video Demand Side Platform DSP List of 2018
Here we are going to discuss 10 best video demand side platform list of 2018. Publishers who are looking to increase their ad revenue with video ads (native, instream, outstream) can work with these DSPs directly (if they have the volume) or use an SSP platform that aggregates these demand and provides a unified reporting to the publishers. If you’re currently using any of these, do share your experience with us.
The leading provider of technology-driven video advertising services, Tremor Video, allows brand advertisers to engage consumers across multiple Internet-connected devices. Their clients are some of the largest brand advertisers and media agencies in the world and hands down, they have been doing an excellent job. Their very strong online video system includes more than 500 premium websites and mobile applications.
The only independent and unified programmatic platform to reach audiences which making use of the web, BrightRoll, offers innovative video advertising solutions, which includes, proprietary ad serving and optimization, advanced audience targeting, standard-setting ad units and transparent reporting that helps reach audiences across the web. Their campaigns are very scalable and adaptable and are delivered with utmost efficiency. Brightroll is one of the leading video DSP from
One of the top leading independent software platform, which allows brands and agencies to plan, buy, measure and optimize their global advertising. They have a put together approach for campaign management and a cross channel advertising, makes it just as famous as it is, for it allows a global reach. The TubeMogul account allows easy dealing with private access to premium inventory , which is quite rare.
Appnexus is a multinational technology company with a brilliant and widely preferred cloud based software platform, which enables and optimizes programmatic online advertising and other than that, it offers infrastructure for online auction and technology for data management, optimization, financial clearing and support for advertising campaigns that have been directly negotiated with and it has also integrated with ad sources like DFP.
- It requires one to have 10 million page views per month to become a publisher.
- AppNexus has a competent ad quality and strives to keep up with it and consequently maintain it using the AppNexus Console. It assures that the ad quality is up to the standards of the publisher.
- AppNexus has a plethora of ad formats from which a publisher can make a choice of what suit him the best. It includes Banner Ads that appear above or alongside content, Expandable Ads that can be enlarged further from its initial dimension, Pop Ads that display in a secondary browser window, Mobile Ads like In-Apps or Web Ads and Video Ads that has immense impact on viewers.
- Its Revenue Share Model has 8.5% revenue split. Other than that, its payments and earnings have been kept free from all the intrusion and knowledge of networks on internet.
DOUBLECLICK BID MANAGER
Doubleclick Bid Manager is a demand side platform that offers agencies, trading desks, and advertisers access to display ad inventory across ad exchanges, while using data to target the right audiences and placements and optimizing bids in real-time for maximum campaign performance.They promise transparency and performance in global display media buying across ad exchanges. One of their prime features is that their proprietary algorithms analyze every impression and optimize buying in real time to meet advertisers’ unique objectives.
A completely owned subsidiary of Singtel, Amobee, is a marketing technology company with a flagship Brand Intelligence technology that measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Their platform allows marketers to plan media campaigns and includes ads API integration with the top social media networks.
A leading in feed native platform, Adyoulike is globally and considered a pioneer in native technology for creating advertising experiences for users that mirrors the websites they are visiting. They make use of their very native supply-side platform and native technology platform to brand scale native advertising campaigns across premium and niche publishers, while publishers benefit from the access that they gain to their marketplace.
We will update this list with more video DSP as we continue to gather more information about such platforms. Meanwhile, if you’ve any particular suggestion on the list of best demand side platforms of 2018 then feel free to share in the comments section!