Abhishek Dey 
Last updated on March 17th, 2022 at 12:30 pmPMPs ( Private Marketplaces) are invite-only marketplaces where publishers set aside their premium ad inventory packages and sell them to specific buyers …
Last updated on April 27th, 2023 at 09:39 amAn Ad Tracker is a software that can track the basic information about the ad campaign, which can be further used to …
Last updated on April 27th, 2023 at 06:01 pm There are different Header Bidding Platforms in this guide for beginners explaining the details of server-side header bidding and its benefits. …
Last updated on November 17th, 2022 at 06:33 pmGoogle’s Exchange Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with AdX to win the …
Last updated on April 29th, 2022 at 05:52 am Image Source: CLEARCODE This is how a publisher uses SSP: A publisher makes the inventories available on an SSP. Each time …
Last updated on January 26th, 2023 at 07:11 am The journeys of online bus9inesses have soon resulted in a concept called social commerce. With business owners vigilant to get their …
Last updated on January 26th, 2023 at 07:11 amThe place where customers can be lured by social media marketing and the best way to engage your target customers is by …
Last updated on April 27th, 2023 at 06:12 pm DoubleClick for Publishers (DFP) is an ad management tool by Google in which the publishers are allowed to set the priorities …
Last updated on July 1st, 2022 at 10:39 amImportance of Video Making in Digital Marketing Video Marketing has become the major trend in the field of marketing as it has …
Last updated on January 26th, 2023 at 07:11 amVertical networks are specialized ad networks that work with publishers catering to a specific niche. It is non-generalized, having a low global …