What is Viewability- Viewability is nothing but a metric in digital advertising that addresses an ad’s opportunity to be seen by real humans i.e. it tracks ad ...

What is Advertising Arbitrage- Advertising arbitrage is a form of arbitrage where you make money from the market inefficiencies be it in the media buying ...

No one now has not heard of Snapchat and everyone at some point, has been subjected to the innumerable filters. While, Snapchat has become and is increasing as ...

What are Trading Desks? Trading desks are basically where all kinds of transactions for buying and selling securities occur, and serves as an audience buying ...

Media planning is generally done by a media agency, to whom it is best known where an ad would receive better viewership, money spent in promoting the product ...

LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Over the years LinkedIn has proven itself to be an ...

A content delivery network or content distribution network (CDN) is a geographically distributed network of proxy servers and their data centers. The goal is ...

In the evolving world of the 21st century, traditional methods for brand publicity and advertising have been left far behind to be replaced by the modern video ...