Category: Marketers

What is Advertising Arbitrage- Advertising arbitrage is a form of arbitrage where you make money from the market inefficiencies be it in the media buying ...

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No one now has not heard of Snapchat and everyone at some point, has been subjected to the innumerable filters. While, Snapchat has become and is increasing as ...

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Media planning is generally done by a media agency, to whom it is best known where an ad would receive better viewership, money spent in promoting the product ...

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What is Viewability- Viewability is nothing but a metric in digital advertising that addresses an ad’s opportunity to be seen by real humans i.e. it tracks ad ...

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LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Over the years LinkedIn has proven itself to be an ...

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A content delivery network or content distribution network (CDN) is a geographically distributed network of proxy servers and their data centers. The goal is ...

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In the evolving world of the 21st century, traditional methods for brand publicity and advertising have been left far behind to be replaced by the modern video ...

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