10 Best Ad Tracking Software of 2020

An Ad tracker is a software which can track the basic information about the ad campaign which can be further used to understand targeting audience & take better decisions. These software can track Clicks, Conversions, IP, GEO, OS, device, etc. Some of the advantages of these software:

  • Unified Tracking: Various campaigns from various affiliate networks can be tracked at one place.
  • Profit/Loss calculator: Instantly calculation of profit or loss.
  • Easy optimization: Optimization can be done easily for factors like device type, OS, different networks, etc
  • URL Masking: One can hide the original traffic source using cloaking in order to mask the information about the campaign from the affiliate networks.
  • Split Testing: Split test can easily be performed to check which landing page works best.

10 Best Ad Tracking Software of 2019


Voluum is an advertising tracking platform, especially for affiliate marketing campaigns. It is considered to be one of the world’s best tracking software for it’s easy to use and interactive interface. For affiliate marketing campaigns, the software tracks the real-time updates and check the data insights. advanced filtering features with multiple user interfaces add more affiliates.


  • Real-Time tracking –  It is built with an interface that you will get the real-time results about the behavior of visitors and the conversion rates.
  • Traffic – Voluum provides seamless data continuously to the customers regardless of the number of users.
  • Device independence – Voluum has device independence to work on even mobile phones by just logging in to the account and checking the real-time analysis of the running campaign.
  • Security – Voluum has a strongly reliable interface with data security, firm encryption & authentication methods. In the situation of network time out also it keeps the campaign live.

Pricing: They have pricing starting from USD 99 to USD 999. USD 99 plan covers 1 million clicks and charged at 0.00004 per click.


Bit.ly is a free online service that allows a user to store websites collected from the Internet to be stored as an online bookmark. Or links to be shared later. These links can be used on websites, emails, and other venues and can be tracked by the Bit.ly system. This could be greatly beneficial for promotional sites of a business.


  • Unlimited storage – Users are able to store unlimited bookmarks for future use. These can be stored in specific groups.
  • Tracking facility – These links use a tracking code and will inform whether they have been clicked or shared.
  • Reminder notes – Notes can be added to each of the links stored in Bit.ly. Whenever the privacy settings are changed, login information and reminders can be stored in this note.
  • Easy sharing – The “Your Network” area allows friends, family, and followers who use Bit.ly themselves to share links by just signing up for an account.

Pricing: It is a free software.

Google Analytics

It is one of the most popular web analytics services in the world. Launched in 2005, Google Analytics provides website insights very easily collected and reported in detail. It is suitable for websites of all sizes. The audience engagement pattern, allocation on digital marketing can be easily monitored and managed by this tool.


  • Monitoring website referrals.
  • Extensive data analysis capabilities.
  • Improved eCommerce integration for more detailed data reporting.
  • Useful Demographic information on website’s audience.
  • Helpful AI system to spot data-reporting problems and trends.
  • Well designed mobile application.

Pricing: It offers a free service.


It is a web-based effective link tracking tool designed to monitor and track clicks efficiently. It makes affiliate marketing easier by making unlimited links, unlimited clicks by logging in to their free or premium account.


  • Real-Time Clicks Tracking – LinkTrackr will display your click stats instantly on the dashboard with no delays.
  • Affiliate Links Cloaking – One of the popular features on this tool is the ability to use a custom domain to cloak and track affiliate links.
  • Affiliate Links Optimization – For each link created in LinkTrackr, it will automatically fetch data from your affiliate link and display it by a unique meta information for search engines to treat them as unique content.
  • Converting Keywords To Links – One of the unique features of LinkTrackr is to automatically convert keywords into affiliate or tracking links. The tool also offers a link cloaking & tracking plugin for WordPress that you can install instantly on your site. These plugins also store the links on your site database, which will increase your website size with time.

Pricing: There are various range of plans starting the Basic plan at $9 per month. Most popular being Pro for $19 per month. Others are Hyper at $39 and Extreme at $69. There is also a 30-day cash back guarantee offer.


It is an online link tracking solution which initially worked on customization by different agencies for effectively count & track their web marketing actions. The solution records activities that occur in different channels and provides a full report about their status.


  • Easy Usage – ClickMeter is quite easier to use with simple set-up. Anyone can utilize the tools with ease to monitor and understand their marketing efforts.
  • Campaign Monitoring – Agencies, advertisers, affiliates, and publishers can monitor and compare their campaigns.
  • Fraud Protection – Click fraud is an advertising malpractice that drains advertisers of their revenue. To ensure the safety of the campaign, ClickMeter ensures that only legal clicks are recorded and monetized.
  • Real-Time Results Sharing – ClickMeter helps agencies and marketers provide their clients with the most updated information with real-time data that they can share instantly through private or public channels.
  • Integrated Solution – API tools are used for users to connect several platforms to their favourite systems.

Pricing: Clickmeter starts its Medium plan from $29 per month following large & X-large with $99 per month.


It is a performance campaign tracking platform mainly used for affiliate marketing. The tool employs machine learning technologies to enable users to automate  and optimize campaigns. It was founded in Lithuania in 2015 to help affiliates and media buying agencies around the world to get higher ROI.


  • Custom Dashboards – These enhances the tracking and reporting with features like detailed performance log for clicks, conversions, etc.
  • Multiple cost models – RedTrack supports multiple Affiliate cost models and verticals like CPC, CPA, CPI, RevShare and CPM.
  • Diverse analytical data points – It tracks the source, network, offer, campaign, lander, GEO, OS, browser type & version, device, connection type, IP address, click date & time, referrer for each click.
  • Custom Domains – It allows to use a custom domain for tracking purposes enhancing branding.
  • Unique visitor cap – Visitor cap limiting enables you to limit the number of times an offer is shown to the same visitor for a definite period of time..
  • Smart streams – A user can craft multiple streams for different objects like traffic distribution, A/B testing based on preset or custom parameters.
  • Auto Scaling – With increased traffic, there will be no extra effort to be given in upgrading. Redirects will be real-time and faster as usual with no loss of traffic.

Pricing: Starting price is $29 per month.


It is a useful link management software which employs tools like click tracker, rotator & manager to monetize your advertisement campaign. It is a cloud-based platform which can iterate faster to maintain the quality of traffic.


  • Link cloaking is masking the URL or affiliate link)
  • Geotargeting – include or exclude certain countries by checking/unchecking them from the drop-down list.
  • “Bad clicks” are filtered out from the tracking, or blocked completely.
  • Secure a link for exclusive access to users who know the password.
  • Organic Tracking – By using the code provided to your website, you can track organic traffic.
  • Rotators – This is a unique tool for traffic providers where more than one affiliate links can be set under one link, and it “rotates”.
  • MagickBars – It is a bar that appears either at the top or bottom of a webpage designed by visual editors enabling addition of images, tables, embeds YouTube video, makes it sound-enabled, makes the background transparent or colored, adds a speech bubble, also a countdown timer.
  • Timers – Countdown timer is to urge the readers to take action.
  • IP Lookup tool – This tool allows you to view the history and activity for any IP addresses.
  • A/B Split Testing – Once the setup is done which is quite easy, the traffic will be randomly split between all the pages​ along with individual statistics..

Pricing: starter plan is the basic at $29 followed by Standard plan at $33 and pro plan at $66.


Description: It is an affiliate marketing platform for media buyers with several ad networks for accurate tracking and optimization of ad campaigns. This cloud-based software was founded by Laurent Malka. TrackingDesk makes it easy to see what traffic networks, sources, devices, countries monetize better at the most profitable rates.


  • Easy Set-Up – TrackingDesk predefined affiliate networks and traffic sources makes set up a lot easier through a few clicks.
  • Fallbacking – TrackingDesk enables to automatically redirect your traffic to relevant sites through a single click ideal for running multiple campaigns.
  • Landing Page Rotation – Being able to optimize a campaign on a tracking platform marketers can rotate landing pages and A/B test them to see which performs the best.
  • Affordable Tracking – With unified platform and various pricing plans it is suitable for everyone from beginner to media agencies.
  • Easy Analytics – TrackingDesk gives you easy analytics data that is required without searching for it.

Pricing: The starting price is $50 per month for each user.


HyperTracker 2.0 is a brand new version of the affiliate marketing tracking software. Its premium, best in class management platform will minimize the cost enhancing the strength of advertisement campaigns.  


  • Instant comparison of the success rate of your past and current ads.
  • Count the number of unique visitors in relation to each ad campaign- Know how effective your campaigns are.
  • Track the number of sales, clicks, and actions generated by your ads. Know which ad design and placement converts better.
  • Indicate which ads generate more volume of traffic, actions, and sales. Find out what is the best location for your ads.
  • Provide a way for you to take a look at your previous, current, and new ads

Pricing: It is free for a 14-day Trial Period. Then comes the Gold plan at $14.95 every year, Silver plan $17.95 every 6 months and finally the Bronze plan $19.95 per month.


It is the best ad traffic monitoring and fraud protection tool mainly designed for Google Ads PPC. It is equipped with the most advanced protective algorithms for boosting campaigns.


  • Click Fraud Detection
  • Device Fingerprinting
  • MCC Account Management
  • Network Forensics
  • Click Behavior Analysis
  • Campaign Forensics
  • Auto Source or Network Blocking
  • Proxy Recognition

Pricing: The starting is Alert plan at $39, followed by Active guard at $59, Premium at $79 and finally Elite plan at $99.

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