Native content language is on the rise as Google plans to expand its search dominance and increase its user base. The company has come up with Ad serving for ...
In the digital ad buying space, there is a demand side and a supply side. Each side is made up of different components that facilitate the whole buying ...
The demand for video ads in on the rise. In US, there has been a significant rise in ad spent on video advertising as brands find it more effective in sharing ...
The ad tech industry is one of the most exciting industries to be a part of chiefly because of its dynamic nature. The industry is almost always going through ...
This is the digital age we are living in right now, with digitalization taking place throughout the world. Nowadays, there is almost nothing which cannot be ...
Over the years, we have seen a growing competition among the advertisers when it comes to quality video inventory for tier 1 traffic. The video ad industry is ...
Digital advertising has been on a hike mainly because of the brilliant results that it caters and also for it is the most preferred method for putting forward ...
The last few years have seen a great transition in the entire Adtech industry with ad networks slowly going out of business, and SSPs/DSPs taking the lead. ...
Traffic arbitrage is a business model where you buy traffic at a lower cost and make money out of it. The difference in revenue is the profit. Ask.com has been ...
We live in the world of the Internet and it is getting monetized differently each day, as more businesses have created their online presence recently, the ...
The ad tech industry is one of the most dynamic ones out there and it keeps on evolving. Technology has revolutionized the way online advertising is bought and ...
Ezoic is one of the first automated ad testing platforms for content publishers. This technology-based Google Certified Publishing Partner assists publishers ...
Adsterra is one of the top pop-under networks that has grown significantly in terms of popularity and scale. The network mainly runs campaigns from affiliates ...
About Criteo: Criteo is one of the biggest ad tech companies that specifically focuses on retargeting and helping advertisers increase their sales and ...
There are a lot of mobile ad networks in the market but very few are as big as Admob. It helps publishers and app developers monetize their inventory at ...
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