Push Notification Landscape
The usage of smartphones have become more of a necessity now and that given, it has become easier and substantial to make use of mobile phones when advertising in concerned. One common advertising format is Push Notifications, among other formats like In-app advertising and more. Displayed in a variety of formats like- banner, alert box, or interstitial, push notifications are basically messages sent to your phone that notifies the smartphone user of information / updates / details / offers, etc. sent by the apps on their smartphone device. These are an excellent way to have an instant connect with the user and the app usage data provides the closest possible look into their transactional behaviour. Web Push Notifications are mainly used by eCommerce industry and that accounts for over 22.03% users and other than that media, blogging and publishing industry also account for a good amount of usage of the same. Nevertheless, the use of Push Notifications have grown widely primarily because it shows the ads to those who wish to look at it. Here, we would talk about a variety of ad networks that an advertiser could buy Push traffic from.
Description- With high conversion rate and advanced targeting, Richpush.co is one of the best push notification ad network there is. They have their own subscribers base of over 25,00,00,000 people worldwide and are spread out worldwide and credited as the best ad platform all over. They have a brilliant set of media and partners, which includes AffiliateFix, Mobidea, Affbank, Dr.Cash and more. Irrespective of what your niche is, be it nutra, gambling, casino, betting, crypto, app installs and more, they will assure a commendable performance.
Description- A relatively new advertising network, Datspush focuses only on push notification traffic. They are easy to setup, provide daily payouts, and is 100% safe. It is a large international advertising network, that is also rapidly developing and helps people profitably monetize and sell high quality live traffic. They make it a point to offer a variety of targeting options when creating your ad campaign and is user friendly.
- They vouch for high click through rates, low bids and high volume with being spread over in 250 countries and 1,262,214,215 average impressions and the average bid of $0.0317.
- Assure excellent targeting based on Geo, Web/Mobile, Carrier/ IP, Browser/ Platform, Source/ Audience.
- Offer a variety of formats that range from Mobile Push, to Web Push to Rich push.
Description- With over 10 years of experience, Admaven is an avant-garde, innovative, digital display advertising network. They thrive to better click through rates and conversion rates for their advertisers and work hard on maximizing the yields for their publishers. The believe that their combination of expertise, experience, with high motivation and aspiration leads them to constant improvement.
- They provide a large variety of ad formats for you to chose from which includes full-screen ads to push notifications, to lightbox to banner and more.
- They assure good traffic and generate over 2 Billion daily impressions worldwide
- Whether CPM, CPC or CPA, they drive results to get good ROI
- Over 90% of the traffic is made available through direct deals with their publishers.
Description- Considered the #1 advertising network that provides intelligent advertising for progressive business, Froggy Ads is an Innovative Self-Serve Advertising Platform. They primarily focus on results, ROI and conversions and aim to achieve a new level of success. Their self serve platform is one of the most cutting edge solutions for buying and selling traffic and advertisers, media buyers and affiliate marketers set up campaigns with a full range of targeting options and ad units to reach their desired audience.
- They guarantee a major boost in ROI by selling premium traffic that is optimized to increase productivity and campaign effectiveness.
- They assure safe fraud detection and have convenient ways to pay through WebMoney, Credit Card, PayPal or Bank Wire Payment.
- Helps launch campaigns in minutes using their intuitive campaign builder and traffic estimator.
- Lets you adjust your bids, budgets, schedule and targeting at any time.
Description- Sorted on all push enabled browsers, be it Chrome(android and desktop) or Safari (desktop), Firefox(desktop) and Opera (android and desktop), and with live inventory targeting, Push Monetization is one of the bests in the business. They basically provide publishers with an additional revenue stream by allowing advertisers to send push notifications to their users.
- They provide an untapped inventory
- Allows targeting based on country, city, state, connection type, carrier, ISP, device, OS, OS version, browser, browser version, and more.
- They ley you pay for the amount of traffic that you want, so you would be paying an affordable CPM.
Description- Considered the most awesome Real Time Bidding Exchange, AdServMe is communicative, action oriented, experienced, professional, business and tech savvy and basically an excellent service provider. They assure high revenue and creates a a fully-stacked and integrate-abtle marketplace for buyers and sellers, across all current verticals and ad formats.
- It is a self serve platform and allows you to start your campaigns in minutes and watch targeted audience driven to your brand or product in masses.
- They ensure ensure ad-relevancy that creates a space where ads can reach users in a more accurate way
- They create quality exchange marketplace between app direct display partners and premium advertisers.
Description- Known to have provided excellent performance since 2011, Propellor Ads is an AdTech company that had rapidly become the leading popunder traffic network, and then expanded into the native advertising world, growing into the most high-end Adtech platform. Their SSP brings together publishers and advertisers into a complete marketing ecosystem. They are one of the biggest alternative traffic sources with 1Bn+ monthly audience reach and thousands of advertising campaigns launched daily, across desktop and mobile.
- You can highly benefit from the seamless integration they offer using XML/RTB.
- Get fully managed media buying service and support for your brand that could expand your reach.
- Helps gather quality leads for your clients with tailored solution for agency clients.
- Helps convert traffic to any vertical or niche offer and helps launch and scale campaigns rapidly.
Description- They first advertising push notification network, Megapu.sh was established in 2018 and has already become a leader in the business, owing it to its high-quality traffic and innovative technologies. With a millions of clicks each day, and traffic from all of the world, they seem to deliver excellent results. They offer 24/7 support and are upfront with their CPC.
- They have a very unique system of work with no intermediary sources.
- They provide simple and convenient creation of campaigns with easy tracking of traffic
- They assure good ROI and have about 12 million clicks each day.
- Very low ignore rates by customers (less than 10%)
Description- With a lot of traffic inventory, ready to go, PPCmate is directly connected to a wide-range of SSPs and real-time exchanges to secure the best-performing ad placements on the best performing websites and apps. They assure high quality, high performing and brand safe traffic from the top networks. Not just that, their DSP-in-a-box delivers all the tools you’ll ever need for programmatic advertising.
- They offer a variety of visitor targeting options based on geo, category, browser, device and more.
- The also offer a variety of campaign optimization tools.
- They have a premium inventory to offer with an attractive service platform
- They provide 100% full transparency in order to make smart media buying decisions.
10) RTX Platform
Description- The leading exchange for performance marketers, RTX platform can help boost your ROI with their Push, Native and Full page advertising. They can help maximize the value of each impression with their suite of industry-leading ad formats and helps expand audience as their advanced machine learning evaluates billions of requests from leading partners, connecting you to the highest quality traffic in one convenient location.
- Their tech captures data to measure and optimize performance to drive action from high intent audiences.
- They offer a variety of pricing models that includes CPC, CPV and CPM.
- They provide worldwide traffic and cross device reach and advanced targeting.
- Also, they provide easy to understand reports with the statistics and analytics.