Last updated on January 26th, 2023 at 07:21 am
The video advertising landscape in the UK is in decent shape despite brand-safety concerns, user experience issues, and measurement gripes. Mobile phones account for 75% of all UK adults’ time online, and it could be said that smartphone penetration continues to contribute towards the 15% year-on-year growth in digital ad spending. As for video advertising, the same has grown largely because of an increase in consumer demand over the past three years, but the same did not lead to an exponential increase in ad spending, and the latter has been increasing rather slowly. With outstream video advertising being the reason for over half of video spending in the UK last year, the cost of online video advertising has decreased significantly. To sum it up, advanced consumer habits have opened up a number of options and possibilities for the video advertising landscape in the UK, and the same is rather decent but would reach better levels if the investment is increased. Here, we will discuss in detail the possible CPM rates that one can earn through video advertising in the UK.
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Video CPM Rates in UK 2023
The advertising ecosystem in the UK has seen immense growth, and with the large number of advertisers fighting for the UK’s traffic, the CPM rates have grown by leaps and bounds. There are a number of factors that result in good CPM rates for Videos, and these include- audience targeting, inventory, niche, and such. The audience engagement levels in the UK are quite high, and that automatically guarantees good revenue. The CPM rates offered for Video ads in the UK could range from $3 and could go as high as $8, and that is undoubtedly a good CPM rate.
YouTube CPM Rates in UK 2023
The CPM rates that YouTube offers are highly variable and can differ based on the audience targeting of the advertisers. For instance, traffic from Canada, the US, or any tier 1 country could easily bring a CPM of $5 to $10, but the same would not be the case if tier 2 countries like India are considered, and for the latter, the CPM would at the maximum go as high as $5. Also, the content of your video plays a major role too and could increase or decrease your CPM. However, the CPM rate offered in the UK by YouTube would be about $3 to $6.
Average YouTube CPM Rates in the UK
A variety of factors influence the average CPM you can make from YouTube. These include the niche of the channel, audience targeting, audience type, location, and engagement levels. There are a number of ad formats on YouTube that bring higher CPM than the others, like in-stream ads or such. However, with the high engagement levels and a good number of demands, the advertisers in the UK bring a good average CPM rate that ranges between $3 to $8.
Ad Exchange Video CPM Rates in the UK
An excellent technology platform, Ad Exchange is made use of to facilitate the buying and selling of media advertising inventory from multiple ad networks. They determine the prices for the inventory through bidding and take a very programmatic approach toward the same. Their CPM rates differ based on factors like geography, engagement, click-through rates, and more. Also, they provide their publishers with a choice of what ad type they wish to show on their inventory. The CPM offered by Ad Exchange varies between $3 to $8. Also, they offer TrueView and skippable instream video ad formats that would help receive the same revenue for an impression whether or not the viewer skips the ad.
Pre-Roll Video CPM Rates in the UK
One of the most common video ad formats, Pre Roll ad, is, in simple terms, the video message that plays before the content the user has selected. It is more likely than not that you have come across one of these while surfing on YouTube and have waited impatiently to skip the ad. These can be disruptive and annoying but could also pose as entertainment if made use of correctly. The CPM rate offered for the same ranges between $3 to $8.
Outstream Video CPM Rates in the UK
Quite different from the regular formats like pre-roll or mid-roll video ads, outstream video ads are ads that take the form of an auto-playing video that is inserted into a traditional display ad space, typically between paragraphs of text or images. The CPM offered for the same ranges from $4 to about $8. It is one of the highly preferred ad formats because these can be placed anywhere and designed to play only when in view of the browser and also brings the probability of 100% viewability.
Native Video CPM Rates in the UK
Native videos are basically paid content that is in-feed and inherently non-disruptive. They are formatted specifically for the platform that is hosting them, making them blend in with all other content on the platform, and other than being promotional, it is engaging, information-based, and highly targeted. The CPM rate offered for the same is about anything more than $5. Native videos basically mimic the other content on the platform and don’t interrupt or negatively interfere with user experience.
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